Want to See Compass Tech Platform? Webinar Announcement
Brokers should take a page out of Compass’ strategy to use their tech platform to drive recruiting and brokerage acquisition strategies.
Unveiling Success: The Crucial Role of Annual Reports for Real Estate Brokerages
An annual report serves as a powerful tool to communicate business achievements, market trends, and future strategies.
Draft Marketing – Picking Up Followers From Other Brands
You should be looking at how your brand shows up online. It is not super hard to put enough effort into winning on social media
The Devastating Effects of Dropping Unilateral Offer of Compensation
A dark cloud is coming to real estate in America, and it’s hitting our shores at the worst possible time.
The Class Action Storm is Building
You need to look at this litigation like a tsunami wave that is heading for you.
Evil AI
While most people will use AI to do good, others will use AI to do evil.
MLS Communication Innovation in Miami
Communication sent to MLS subscribers is among the most challenging tasks facing the MLS industry today. The communicator's dilemma is balancing the complaints.
How Chat Bots Recommend Realtors
Thoughts: What happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about?
How Market Trends Impact Brokerage Valuation
If you are thinking of buying or selling in these markets, having some predictive analytics on what will happen in the housing market should temper your opinion of the valuation of a brokerage.
Litigation May Unravel the Association and the MLS
Through the natural discourse of meetings to hone the best practices of the trade, the association created rules. To be a member of NAR or any association, members must agree to adhere to the rules. These association rules are creating legal problems.
Congratulations to Tuolumne Association of REALTORS for joining the bridgeMLS regional
Tuolumne AOR members will go from having a single system to have MLS system of choice along with a significant expansion of technology services and expanded reach though MLS NorCal Alliance.
The Jury Has Ruled on Commission, So What are the Next Steps
For now, agents need to pay attention to the information from their MLS and their Association of REALTORS, and talk to their Broker.