Products that get adopted keep it simple! Vendors that make them, look and listen.
Over the past few weeks I have been doing a lot of work with both vendors, brokers and agents evaluating different technologies. In some cases this involved helping vendors improve their products and on the other side involved helping brokers and agents choose new products. Something that hit me over and over again in both cases was the fact that our industry has over engineered products over and over again. Why? Because we don’t really listen to what users want. We think we know better. We understand all of the complex features that need to be included in websites, and [...]