Professional real estate websites are losing the battle for consumers online.
Professional real estate websites are losing the battle for consumers online. Todays real estate consumer has a dizzying array of websites that provide them with access to real estate listings. There are numerous third party websites like Zillow and Trulia as well as national real estate Franchise sites and local real estate company websites. Consumers likely assume that all of these sites offer the same quality of information. Unfortunately this isnt the case. This white paper from the WAV Group chronicles research findings on the consumer search experience. WAV Group has calculated the differences between third party websites, franchise websites, and broker websites [...]