Historically, the words, “location, location, location,” have guided the real estate industry; but today, a strong argument can be made to suggest that, “portal, portal, portal” has replaced location as a symbol of mysterious change and almost certain disruption. Forecasters and trend watchers such as Stephan Swanepoel, Jeremy Conaway, and Steve Murray have, for several years, warned us we were witnessing the final unraveling of our increasingly dysfunctional status quo. Our collective tone-deafness to broker concerns, including their desire to own profitable businesses and control their listings, the endless wave of new third party portal competitors and the ever present [...]