As you may know from the August Press Release, RE Technology will soon be launching in MRIS, MRED and MLSListings.com.  RE Technology was created to allow an MLS to deliver a directory of technology vendors, product reviews, and product news to keep their members informed about the best tools and services available today. If you are a technology vendor, be sure to join the more than 400 companies who have registered for the free directory here. If you are an MLS or REALTOR Association - you may offer RE Technology subscriptions to your members too.  Just send a note or [...]

It is time once again for the annual REAL Trends 500 Survey.  If your brokerage firm closed more than 500 transaction sides in 2009, you qualify to participate in this year's ranking.  Making this prestigious list can be a great marketing tool for your firm.  It's a great honor to be featured with the most progressive and successful firms in the industry. The REAL TRENDS 500 Survey highlights the companies that sold the most homes and the most dollar volume in the past 12 months. The deadline to submit an application is FEBRUARY 28th, 2010 so don't miss out! All [...]

Vendor Alley is opening a jobs board, but until that is live, we are teaming together with other bloggers to announce job openings in our industry.  There has never been a better time to attract talent into real estate technology.  If you know anyone that is looking for work who knows saleforce.com - be sure to send them over to LPS for a confidential interview. Description The LPS Real Estate Group is looking for a Senior Customer Relationship Management Evangelist to join a dynamic technology organization.  This key position will involve working closely with senior management and technology staff in [...]

  It looks to me like the Inman Conference in August of 2007 accurately marked the shift from Newspaper advertising to print advertising in Real Estate.  Way to go Brad!  I think you may have placed the thorny crown upon the king that gave you life as a writer (Although I think that the Chron still does very well compared to their peers in other cities).  Nevertheless, so it was that real estate began to spend more dollars advertising online, and so it continues today.  But there is a bright light in this story.  Take a careful look at what [...]

A few months ago I wrote a paper about Edutizing that talks about how to transform your online marketing approach away from traditional advertising to Edutizing. Edutizing allows you to share your insights and local knowledge as a way to attract new customers instead of bombarding potential customer with “me-isms”  that we see so many times in real estate advertising. Krisstina Wise, partner in the Goodlife Team and noted memeber of the AFIRE network(Awesome Females in Real Estate) has created a great method for using local market statistics as a method for building readership to her blog while positioning her [...]

Here is an early screen shot of the upcoming WAV Group iphone app.  This stuff is so easy to develop it is silly not to!

IMAPP, a leading provider of public records and property data software, today announced a new service with the potential to generate non-dues revenue for their MLS customers. According to a press release issued today by IMAPP: IMAPP’s new premium information product allows Multiple Listing Services (MLS) the option to maintain control over their data and generate revenue from their listings. Beginning immediately, IMAPP clients can elect to combine their data with IMAPP’s products and market to a new audience. Today most brokers publish their listing data to multiple sites including Zillow, Trulia and Realtor.com. These companies and many others are trying [...]