Green is the new Luxury
For years, many in real estate have established their marketing around niches. Chief among them is the development of Luxury Home marketing. New Research released by PR firm Edlemansuggests that Eco-Frienddly is replacing Luxury as a preference for consumers. Here is a summary from their research provided by Marketing Charts. More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this years goodpurpose study, conducted by PR [...]