THE WAV GROUP, Author at WAV Group Consulting

Top 10 Reasons Agent Websites Fail

I ran across this terrific post from Dennis Miloseski, Founder and CEO of Milobox, a new real estate web development company. He talks about ten reasons why agent websites fail. He hits on a lot of great points here. Enjoy. 10. There is more emphasis on you, rather than your listings. Most agents are paying way too much for web sites that stroke their egos, building the “look at me bio sites” rather than leveraging open services of the web to give their properties the most exposure online – the real job of any agent site. Remember that most visitors are [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 16th, 2009|Main category|Comments Off

ARMLS deivers Indexing vs Scraping guide

Perhaps this is not perfect, but it is a dandy start and I applaud ARMLS for this important first step. It will allow thier rules committee to call a goat a goat and a pig a pig as they see fit. I am thinking that the weakness to these rules comes by way of establishing definations that can lead to legal interpretations that do not impede any self proclaimed "Search Engine" to scrape/index data. Under this description, I think that it would be difficult to prevent Trulia, Zillow, Century 21 and other search engines from Scraping/Indexing data - afterall, they [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 16th, 2009|Main category|Comments Off

WAV Group partners selected as featured speakers on brokeragentspeakers bureau

Marilyn Wilson and Victor Lund, partners in the WAV Group, were recently selected as featured speakers by the Broker/Agent speakers bureau. The speaker's bureau connects interested parties to over 100 speakers in the real estate and financial services industries covering hundreds of topics and offer keynote speakers, real estate seminar speakers, workshop leaders, breakout speakers and more. Marilyn and Victor are frequent speakers at real estate industry events and now, though the bureau, are available to speak on a wide range of broker/agent services from brand management to the effective use of social networking. For more information go to www.BrokerAgentSpeakers.com

By THE WAV GROUP|2009-06-16T14:12:41-07:00June 16th, 2009|Broker Technology Research, Broker-Agent Information, Main category, Our Company, Press Releases, Virtual Office Website Series|Comments Off

Greast new way to engage consumers on MLS Consumer Website
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Greast new way to engage consumers on MLS Consumer Website

Main category

Greast new way to engage consumers on MLS Consumer Website

Marketlinx today announced a partnership with Blue Dasher Technologies to provide a great new method to engage consumers on a website. Their technology allows you to virtually “drive” around a neighborhood. Not only can you see the home you may be interested in, you can “pull in” the driveway of the home next door, check out the park down the street and drive around the entire development. It brings a whole new dimension of reality to a website. Under the agreement, MarketLinx will offer its MLXchange, TEMPO and InnoVia customers Blue Dashers rich media solution that enables real estate professionals [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 16th, 2009|Main category|Comments Off

Our ugly little secret called Days on Market

Every week I seem to find myself reviewing the business (not legal) implications of MLS Rules and Regulations. I believe that NAR does an admirable job in fostering good debate and considerations on rules revision and reform - but Days on Market is a nightmare. Organized Real Estate would benefit from adopting a rules standard, and publicly displaying Days on Market on every listing on Agent and Broker Websites. Days on Market is an important statistic in measuring two key performance issues in our industry - market performance and REALTOR performance. This morning, I read a set of rules that [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 16th, 2009|Main category, MLS Insights|Comments Off

Register your name and brand on facebook to avoid cybersquatting
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Register your name and brand on facebook to avoid cybersquatting

Main category, Twitter for Real Estate

Register your name and brand on facebook to avoid cybersquatting

It is interesting how one thing can lead to another. On the same weekend that I was quickly making sure thathttp://www.facebook.com/victorlund would be my new handle on facebook, I was also researching a social media strategy for a client and recognized that someone was Cybersquatting on their brand everywhere - Facebook, Twitter, Friendfeed etc. Hence, thier brand was not available on these important social networks. Hurry out today and register your name and your brand’s name on these networks, especially facebook - who changed from numbers to names over the weekend. This is important on many different levels of brand [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 15th, 2009|Main category, Twitter for Real Estate|Comments Off

Bloggers overtake Newspapers as a leading source of news
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Bloggers overtake Newspapers as a leading source of news

Broker-Agent Information, Main category

Bloggers overtake Newspapers as a leading source of news

Now that blog readership has passed newspaper readership in most US communities, I wonder what is next for blogs. Today, blogs are all about open access to content. Indeed most bloggers are expressly interested in having readers “share” their blog content, and even provide socialization tools that allow readers to republish the blog content to any number of sites like Twitter, Facebook, Digg, Stumbleupon, etc. As the plummet of newspaper readership continues, what happens to the writers? It is easy to hate the newspapers, but the writers have fans. Today, despite the efforts of unions, newspapers have been faced with [...]

By THE WAV GROUP|2018-05-03T21:26:26-07:00June 15th, 2009|Broker-Agent Information, Main category|Comments Off

Tips on building a great real estate newsletter

Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that emails should be designed differently to achieve the best results, according to a recent report from Smith-Harmon. The report, which is based on an analysis of website and email data for 100 top retailers (non-real estate) collected in March and April 2009 by the Retail Email Blog, found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured departments work [...]

By THE WAV GROUP|2018-05-03T21:26:27-07:00June 9th, 2009|Broker-Agent Information, Main category|Comments Off

Real Estate Domain Auction information published in Inman

We have gotten a lot of emails and calls today regarding the Real Estate Domain Name auction that headlined in Inman News today. Here are the details of the Auction Auction Information Date:: Thursday, June 11, 2009 Time:: 1:00PM PST. Registration for the Auction begins at 11:30AM PST. Location:: Fairmont Hotel San Francisco 950 Mason Street San Francisco, California United States 94108 TEL (415) 772-5000 FAX (415) 772-5013 Click Here for the Directions Information, Domain Listing and Opportunity Overview Download the White Paper Here Download the Map of the Portfolio Here Download Domain Portfolio Overview Here Download Full Listing of Domain [...]

By THE WAV GROUP|2009-06-09T13:58:53-07:00June 9th, 2009|Broker-Agent Information, Main category|Comments Off

WAV Group releases Smartphone adoption rates for Real Estate
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WAV Group releases Smartphone adoption rates for Real Estate

Main category, MLS Insights

WAV Group releases Smartphone adoption rates for Real Estate

WAV Group has done a significant (perhaps the most significant) research on mobile phones in real estate. In a recent conversation with one of the nations’ largest MLSs, SoCalMLS - we took a look at the devices in use by their membership. This year has seen the release of some outstanding mobile phone applications by Trulia, Zillow, and new comer - C.A.R. Are they missing a big sector of the market by not offering apps for Blackberry and Palm? In SoCalMLS here is the breakdown 37.7% use a mobile phone running Blackberry O.S. 33.9% use a mobile phone running Palm [...]

By THE WAV GROUP|2018-05-03T21:26:27-07:00June 5th, 2009|Main category, MLS Insights|Comments Off

The first Real Estate Association iPhone app. is here!

This week at the California Association of REALTOR conference in Sacramento the REBS(Real Estate Business Services) division of C.A.R. announced the first ever real estate application for iPhones. Alan Arora, head of REBS premiered the application for the C.A.R. board. The application helps real estate agents demonstrate their local market expertise. […]

By THE WAV GROUP|2018-05-03T21:26:27-07:00June 5th, 2009|Main category|Comments Off

calREDD™ announces intent to join CARETS

Press release is below - great news for CALMLS Regional Subscribers - they will also be part of CARETS - the nation’s largest data share. WAV Group recently completed a review fo CALMLS for one of California’s most prominent regionals. LOS ANGELES (June 5) - calREDDTM today announced its intent to join California Real Estate Technology Services (CARETS). calREDDTM anticipates becoming a full member of CARETS once its MLS services are launched in late summer. In the meantime, calREDD is actively working with CARETS to align slight differences in rules between the two entities prior to calREDD’s launch. “calREDDTM will [...]

By THE WAV GROUP|2018-05-03T21:26:27-07:00June 4th, 2009|Main category, MLS Insights|Comments Off

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