Microformatting enhances SEO for real estate
Microformats in plain english: Microformats is specific website coding standards (called Semantic information) that allows search engines to “read” the addresses and categories of inforamtion on your website, display the information in search results (like google maps), and allow the consumer to quickly download a vcard or address book card directly from the search result using a browser extension like Operator for firefox. As mentioned in the WAV Group White Paper on Localism - Geo Targeting strategies for real estate websites - search engines are often unable to view listings on most IDX Property Search solutions. Companies like Trulia, Zillow, Loopnet and others real [...]