WAV Group to launch case study to evaluate Zillow
Piles and Piles of consumers are visiting Zillow every day to look at home values and browse listings. Sounds like a great place to advertise if you are an agent or broker, perhaps? Does anyone really know? A long time ago I learned that simple logic often leads to bad choices. In the simplest terms, if consumers are looking for real estate information on Zillow, and I advertise on Zillow, those customers will come to my website, convert into a lead, and use one of our agents to buy or sell their home. Seems like a logical conclusion and we [...]