Studies have shown that only about 1 in 3 new products launched become successful ventures. The real estate industry is no different. There have been many products and services that have not made it. In my experience launching consumer products, software and technologies in a variety of industries, I have observed a few common mistakes that start-ups and even established firms make when launching new products. […]
In a recent conversation a debate arose about where consumers go to search for real estate. My estimated view was that 90% of real estate search is local on real estate agent, broker, and sometimes MLS websites. My opponent in this debate suggested that 90% of all property search is done onRealtor.com To test this theory, I set up a buzzdash. Please do not vote, but feel free to watch it. As someone in the real estate community you will skew the results.
Ken Jenny is a frequent blogger on the Inman Blog, and is considerd to be one of the real estate industry’s top broker consultants. Last week at the National Association of Real Estate Publishers annual meeting (NAREP), he addressed the publishing group with his vision for tomorrow. According to Ken, “big brokers are going to bury the MLS becasue it is the conduit that feeds their growing competiton of unqualified brokers who misrepresent the consumer.” Case in point – if Coldwell Banker, Pacific Union, Alain Pinel, Prudential and RE/Max pulled out of the Bay Area MLSs (of which there are [...]