Maximizing MLS Tool Utilization: Tailoring Training for Power Users

It’s not at all unusual for MLS organizations to be disappointed by the limited adoption of MLS tools among top-producing members. Despite the undeniable benefits these tools offer, many power users seem reluctant to fully embrace them. Since top producers are the ones driving the success of a real estate market, it is imperative to find ways to engage them with training designed for the unique needs of those that complete several transactions per month. 

By |2024-07-11T07:38:55-07:00April 29th, 2024|MLS, MLS Insights, Product Management, Real Estate Technology|Comments Off on Maximizing MLS Tool Utilization: Tailoring Training for Power Users
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What’s the Best Way to Announce Leadership Changes?

The real estate industry is undergoing massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.

By |2024-04-29T08:59:37-07:00April 28th, 2024|Communications and PR, Main category|Comments Off on What’s the Best Way to Announce Leadership Changes?
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Real AI: Perfecting your prompts, AI Newsbytes, headlines, fast facts, and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Issue 17  Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. Better AI: Perfecting your prompts When working with AI chatbots, there's one golden rule: garbage in, garbage out. If you feed your bot ambiguous or half-baked prompts, you’ll get suspect results. The key to AI mastery lies in crafting prompts that are incredibly specific and detailed so that the output can't help but shine. Think of it like ordering at [...]

By |2024-05-10T10:46:46-07:00April 26th, 2024|Artificial Intelligence|Comments Off on Real AI: Perfecting your prompts, AI Newsbytes, headlines, fast facts, and AI quote of the week
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Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats

In the ever-evolving landscape of the real estate industry, Multiple Listing Service (MLS) executives face a myriad of risks that have the potential to disrupt operations, tarnish reputation, and compromise data integrity.  In such a dynamic environment, proactive risk management is not just advisable — it's imperative. In this article, we'll explore the importance of “scenario planning,” or anticipating and mitigating the worst-case scenario within MLS organizations, and we’ll outline strategies for fostering a culture of preparedness and adaptability.

By |2024-04-25T08:09:27-07:00April 25th, 2024|Industry Observations, MLS, MLS Insights, Strategic Planning|Comments Off on Safeguarding Success: How to mitigate risk from potential DOJ mandates and other outside threats
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RE Technology Launches Tech Titans Series Celebrating Individuals Who Deliver Outstanding Technology Solutions to the Real Estate Industry

RE Technology is an educational content subscription that focuses exclusively on the best ways to leverage real estate technology to be the best real estate practitioner you can be.

By |2024-04-23T10:06:23-07:00April 24th, 2024|Interview, Real Estate Technology|Comments Off on RE Technology Launches Tech Titans Series Celebrating Individuals Who Deliver Outstanding Technology Solutions to the Real Estate Industry
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Local Logic Partners with homegenius to Elevate Real Estate Decisions

This latest announcement from Local Logic and homegenius underlines the expanding trend of deepening engagement real estate search by providing deep local insights. Gone are the days when search just includes beds, baths and price points. Consumers have an insatiable appetite for information regarding the region, neighborhood and individual property. They spend hours looking at Floor Plans, Days on Market and taxes and they really want to better understand every element of the neighborhood they may be buying into.

By |2024-04-23T12:36:31-07:00April 23rd, 2024|Announcements|Comments Off on Local Logic Partners with homegenius to Elevate Real Estate Decisions
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Real AI: The Good, the Bad, and the Ugly side of AI, headlines, fast facts, and AI quote of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 16 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting weekly. The Good, the Bad, and the Ugly side of AI The title of this 1966 Western film provides a fitting description of this week's AI developments. First, the Good. Who would have thought that using AI to create art could be a good thing? Case in point: Former New Orleans Saints artist and ALS activist Steve Gleason is using AI [...]

By |2024-05-10T10:49:05-07:00April 19th, 2024|Artificial Intelligence|Comments Off on Real AI: The Good, the Bad, and the Ugly side of AI, headlines, fast facts, and AI quote of the week
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How RE/MAX Can Fix Falling Agent Count

Combating falling agent count is a challenge facing many brokerages today. Even a growing brokerage keeps their eye steadily on the ball of agent count and production.

By |2024-04-18T09:58:52-07:00April 18th, 2024|Agent Recruitment, Homeowner Under Management, Homeownership Hubs, Industry Observations|Comments Off on How RE/MAX Can Fix Falling Agent Count
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