How Chat Bots Recommend Realtors
Thoughts: What happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about?
Celeste Starchild Promoted to President of InspectionGo
I had the pleasure of delivering a keynote address at the InspectionGo conference a couple of month ago. The InspectionGo network is one of the most engaged, thoughtful and successful group of real estate entrepreneurs I have ever met. They are taking Home Inspection Services and Professionalism to a whole new level. I am thrilled for Celeste Starchild, one of our long-time colleagues and friends in real estate for her promotion to President. She brought her depth of understanding and career success from her days at REALTOR.com and Clariety Securing in the areas of product, sales and marketing at companies [...]
RECRUITMENT SUCCESS: ANNUAL BUSINESS PLANNING WITH YOUR AGENTS
As we stand on the cusp of a new year, real estate agents across the United States are gearing up for the challenges and opportunities that the new year presents. This offers brokers a key opportunity for connection, mentorship and guidance in annual business planning exercises. Whether this is accomplished through group sessions, one-on-one mentorship, or virtual training and resources, assisting your agents with establishing obtainable goals and developing a measurable path for success plays a big part in your annual recruitment and retention efforts. I work with many brokerages each year in the development of strategic annual planning programs. Below are my tips, tricks and strategies for brokers looking to stand out from their peers and serve as true servant leaders.
How Market Trends Impact Brokerage Valuation
If you are thinking of buying or selling in these markets, having some predictive analytics on what will happen in the housing market should temper your opinion of the valuation of a brokerage.
Real AI: Fannie Mae embraces CV, Claude.ai gets better, AI facts and top headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 15 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Fannie Mae embraces computer vision Craig Rowe at Inman News did a solid job with his recent piece on Fannie Mae embracing AI and computer vision or CV. It’s important because when Fannie Mae makes a move, the mortgage industry follows. In June, Fannie Mae announced the use of "image recognition" to detect incorrect quality and [...]
Real AI: Unlocking real estate data, ChatGPT for real estate intel, 5 facts and AI headlines GalleryReal AI: Unlocking real estate data, ChatGPT for real estate intel, 5 facts and AI headlines
Artificial Intelligence, Business Intelligence, Computer Vision, PropTech, Real Estate Technology, Research, Technology
Real AI: Unlocking real estate data, ChatGPT for real estate intel, 5 facts and AI headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 14 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. Using AI to unlock real estate data Content creation continues to dominate how real estate professionals use AI. AI helps agents create better blogs, website content, flyers, social posts, listing descriptions, property photos, marketing ideas, business plans, video scripts, and more. Using AI to perfect content has become part of many real estate agents' workflow in [...]
Real AI: AI Turbo-powered, new AI research and top AI headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 13 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. GPT-4 Turbo: What real estate pros need to know Microsoft-backed OpenAI, the creators of ChatGPT, during its first in-person developer event, launched a more powerful AI model dubbed GPT-4 Turbo, currently in Beta, among other advances. What will these AI improvements do? GPT-4 Turbo is said to be a smarter model than ChatGPT-4. It will let [...]
Litigation May Unravel the Association and the MLS
Through the natural discourse of meetings to hone the best practices of the trade, the association created rules. To be a member of NAR or any association, members must agree to adhere to the rules. These association rules are creating legal problems.
Real AI: AI and driverless cars (or not), AI fast facts and top AI headlines
By Kevin Hawkins with Korey Hawkins | Vol. 1 Post 12 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI and driverless cars: Is AI failing the trust test? Cruise, the autonomous taxi firm backed by GM, is in trouble, The Hustle reports. This is despite the announcement by GM a couple of weeks ago that it is partnering with Honda to launch its robotaxi service in Japan by 2026. Cruise also plans to expand [...]
Congratulations to Tuolumne Association of REALTORS for joining the bridgeMLS regional
Tuolumne AOR members will go from having a single system to have MLS system of choice along with a significant expansion of technology services and expanded reach though MLS NorCal Alliance.
Recruitment Success: Tips for Overcoming Objections with Top Recruiter Pat McFarland
Both brokerage and candidate are aiming for perfect alignment, so expect brokerage recruitment objections from prospective agents.
The Jury Has Ruled on Commission, So What are the Next Steps
For now, agents need to pay attention to the information from their MLS and their Association of REALTORS, and talk to their Broker.