Brokers need to manage against FOBO
Agents leave because they think something might be better. FOBO doesn’t come from dissatisfaction. It comes from doubt.
BoldTrail is adopting AI everywhere
CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.
Zillow launches Zillow Pro: client tracking enters a new phase
It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.
The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.
ChatGPT Is Recommending Brokerages now. Is it Recommending Yours?
Real estate brokerages have always competed on reputation. For decades, word of mouth, Google reviews, and social media have shaped how consumers choose who to trust with their biggest financial transaction. But today, a new powerful influencer is entering that decision-making process — ChatGPT. Today, 59% of consumers said they’ve used at least one AI-powered platform to support their homebuying journey and get information about the real estate market, according to a new study from Veterans United Home Loans.
It’s Time for MLSs to Take Back Control of Their Data
Many MLSs believe they “own” their data because it’s collected under their rules and compliance structures. But in practice, most MLSs house their data on vendor-controlled servers, governed by vendor-written terms, infrastructure and development priorities.
Zillow seeks forgiveness, not permission: MLSs must enforce cooperation in the AI era
Zillow built its business on cooperation. Now it’s the MLS’s job to defend it.
AI as an Asset: Why Ownership Matters
AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software.
Zillow’s trust with consumers is under fire
If consumers begin to feel the platform is steering them into costly, undisclosed arrangements, that trust frays. And once lost, it’s difficult to rebuild.
HAR and NTREIS launch reciprocal access through Cotality IntraMatrix creating nearly statewide MLS access
These agreements underscore the MLS’s role as a foundational asset for the industry. Brokers, teams, agents, and clients all benefit from a more connected system that delivers accuracy, transparency, and reach.
Real Estate Webmasters launches “Conversations” to boost sales growth with GenAI
By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.
Industry Veteran Kelly Robinson Joins Cotality as Head of Client Success
WAV Group is excited to support our friend and industry colleague Kelly Robinson in her new role as Head of Client Success at Cotality Real Estate Solutions.