What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective

Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers? We want to hear from you in the WAV Group Broker Survey.

By |2025-07-08T05:58:00-07:00July 8th, 2025|Broker Information, Broker Technology Research|Comments Off on What Does It Really Take for a Broker Website to Compete with the Portals? Share Your Perspective
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The Compliance Breakthrough That Could Revolutionize Crypto Home Sales

How Kore's regulatory-grade blockchain infrastructure signals the dawn of fully compliant cryptocurrency real estate transactions—with Grant Cardone leading the charge.

By |2025-07-03T15:19:54-07:00July 7th, 2025|Business Intelligence, Crypto|Comments Off on The Compliance Breakthrough That Could Revolutionize Crypto Home Sales
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Doorify MLS steps up for industry-owned innovation with Broker Public Portal

This isn’t just a financial deal; it’s a declaration that our industry’s future shouldn’t rest in the hands of ad-funded gatekeepers or third-party vendors.

By |2025-07-01T13:03:27-07:00July 1st, 2025|Broker Information, Broker Public Portal, MLS Insights|Comments Off on Doorify MLS steps up for industry-owned innovation with Broker Public Portal
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Are Brokerage Websites More Effective for Franchises or Independents?

As a franchise or independent broker WAV Group would like to get your perspective on these important questions:  Do websites still work as a core tool for your brokerage?  If so, why. If not, why not?

By |2025-07-01T12:04:42-07:00July 1st, 2025|Broker Information, Broker Technology Research, Technology Evaluation|Comments Off on Are Brokerage Websites More Effective for Franchises or Independents?
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Is your strategic plan just wall art?

According to the 2025 WAV Group Association Governance Effectiveness Study, fewer than 40% of Associations include specific action plans or key performance indicators in their strategy. More than half say their strategic plan does not help the organization evolve or succeed long-term.

By |2025-07-01T10:11:46-07:00July 1st, 2025|Associations, MLS|Comments Off on Is your strategic plan just wall art?
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Does Your MLS Lead with Its Heart?

In the 20+ years WAV Group has been fielding MLS Customer Satisfaction Surveys we have noticed one indisputable FACT. The MLSs with CEOs that lead with their heart and demonstrate empathy and passion for their subscribers are the ones that have earned the most customer loyalty. 

By |2025-07-01T06:30:43-07:00July 1st, 2025|MLS, MLS Insights|Comments Off on Does Your MLS Lead with Its Heart?
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The AI moment gets real: Digging into AI this September

It’s not hype. It’s reality. And WAV Group’s own Kevin Hawkins, a leading real estate AI voice, will be at the helm to lead that conversation.

By |2025-06-26T16:00:05-07:00June 30th, 2025|Artificial Intelligence, Conferences|Comments Off on The AI moment gets real: Digging into AI this September
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Does your brokerage website make you cringe?

As market conditions tighten and brokers are forced to make tough decisions about where to cut and where to invest, one question looms large: Is your website helping your brokerage stand proud online, or do you cringe when you look at it? Do you believe the monies spent on your website are helping your business or is it just a necessary evil?  

By |2025-06-27T08:27:50-07:00June 27th, 2025|Broker Information, Broker Technology Research|Comments Off on Does your brokerage website make you cringe?
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Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling

AI will not transform real estate and mortgage independently. It will transform them together—if they share the same data environment.

By |2025-06-26T17:10:29-07:00June 27th, 2025|Artificial Intelligence, Fluente, Mortgage|Comments Off on Real Estate + Mortgage Integration: Why Fluente Is the Missing Link in AI-Driven Cross-Selling
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Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market

The question isn't whether the home flipping and investor segment represents a massive opportunity—it's whether your brokerage will be positioned to capture it.

By |2025-06-25T13:04:08-07:00June 26th, 2025|Broker Information, Business Intelligence|Comments Off on Skating to Where the Puck is Going: Why Smart Brokerages Should Target the $5.5 Billion Home Flipping Market
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Brokers, stop selling tech puffery. Start delivering real performance.

The best brokers aren’t selling software. They’re selling simplicity. They remove friction. They make technology usable. And they’re the first call when an agent wants to get better.

By |2025-06-25T15:36:58-07:00June 25th, 2025|Artificial Intelligence, Broker Information, Broker Technology Research, WAV Group Research|Comments Off on Brokers, stop selling tech puffery. Start delivering real performance.
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