Redfin Offers Method To Modernize IDX

“Let’s modernize IDX by linking to the listing broker!” IDX or Internet Data Exchange is a thesis that was developed by the collaboration between Brokers and MLSs that outlines a set of display rules for listings on broker websites. The idea behind IDX is that of cooperation among brokers. Fundamentally, the IDX policy states that a broker allows all other brokers participating in an MLS to display their listings on any broker (and usually Agent) website. Over the years, the IDX policy has evolved. And today, Redfin CEO, Glenn Kelman suggests a radical new change. Kelman would like the IDX [...]

By |2018-05-03T21:22:39-07:00September 19th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off on Redfin Offers Method To Modernize IDX
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Phishing: Preventing the Bait and Hook in the Pond of Security for Brokers

Remember a time when a fishing rod, some bait, and a lake was all that was needed for a quiet afternoon of relaxation and fun. Today, we need to deal with a different kind of “phishing”. This phishing has gone wild in the digital world and has become the preferred method by the bad guys in obtaining easy access to your corporate email platform. Access to a wealth of desirable information that includes transactional information, wire-transfer directions, and personal identifiable information (PII) of your Agents, Staff and Customers. The question becomes, “How can I protect my brokerage from becoming a [...]

By |2018-05-03T21:22:39-07:00September 18th, 2017|Broker-Agent Information, Main category, Technology Evaluation|Comments Off on Phishing: Preventing the Bait and Hook in the Pond of Security for Brokers
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How REMAX Results Boosted Website Search Traffic by 25 Percent

RE/MAX Results is one of the crown jewels in the RE/MAX franchise group. With more 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic WAV Group met with Brenda Tushaus, RE/MAX Results Chief Operating Officer to learn more about the success that they experienced in such a short period of time. “For years, our firm has been investing a lot in [...]

By |2018-05-03T21:22:41-07:00August 28th, 2017|Broker-Agent Information, Main category, Press Releases|Comments Off on How REMAX Results Boosted Website Search Traffic by 25 Percent
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Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Data is Power and You Have the Power Brokers!
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Broker Public Portal Update Webinar

As part of our commitment to keeping CMLS members informed about industry initiatives, we want you to know there will be an upcoming webinar for the Broker Public Portal. By sharing and encouraging awareness, CMLS supports unified leadership, open communication, and market knowledge within the industry. All The Questions You’ve Wanted To Ask About The Broker Public Portal, Answered. Most people have heard about the Broker Public Portal and have questions about it. This webinar will allow you to ask your own questions and answer some common questions: What is the BPP? What is the relationship between the BPP and Homesnap? How much does it cost to join the BPP? What are [...]

By |2018-05-03T21:22:41-07:00August 17th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off on Broker Public Portal Update Webinar
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The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Broker Technology Research, Broker-Agent Information, Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds
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BROKERS – How RESO Will Help You Become a GREAT Competitor Online

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The [...]

By |2018-05-03T21:22:43-07:00July 25th, 2017|Broker-Agent Information|Comments Off on BROKERS – How RESO Will Help You Become a GREAT Competitor Online
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Don’t Miss Leveraging High-Quality Content to Engage Online Consumers

WAV Group will be hosting a free webinar on August 1st at 10:00 am PDT focused around how MLSs like the Georgia MLS and leading brokers like Century 21 Dumont are leveraging video to drive consumer engagement. The webinar is designed to address the needs of MLSs and Large brokers with more than 100,000 website visits a month. If you operate a big site, you will want to attend. We will hear about how MLSs and brokers are partnering with This Old House, and how they are leveraging their extensive library to enhance the consumer experience, extend visitor time on site, [...]

By |2018-05-03T21:22:44-07:00July 17th, 2017|Broker-Agent Information, Main category|Comments Off on Don’t Miss Leveraging High-Quality Content to Engage Online Consumers
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5 Ways to Eliminate “Headless Agents” on Your Listings

When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to touch you.  When I get one of those I simply delete the request and move on. If someone doesn’t care about enough about their friends and colleagues to even upload a picture I’m not really interested in connecting with them. Do you see how consumers may feel [...]

By |2018-05-03T21:22:46-07:00June 13th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on 5 Ways to Eliminate “Headless Agents” on Your Listings
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Big Data Can Drive Bigger Broker Margins

WAV Group spends a lot of time consulting with brokers on how to re-margin their business. We published a paper in 2013 called Harvesting Business From Broker Data.  That paper characterized the methods that we developed with a number of brokers to harvest business from across the enterprise of title, mortgage, residential, relocation, insurance, commercial, and property management businesses. It has worked very well for many brokers to recapture repeat transactions and new business though cross sell. In many ways, the rethinking that went into the thesis around harvesting business across the enterprise was the first intellectual break from the [...]

By |2018-05-03T21:22:46-07:00June 9th, 2017|Broker Technology Research, Broker-Agent Information, Strategic Planning|Comments Off on Big Data Can Drive Bigger Broker Margins
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How Loyal Are YOUR Customers?

It is critical for MLSs and Brokers to measure the relationships they have with their customers.  While most MLSs do not have DIRECT competition, they have tons of indirect competition.  MLSs compete against companies that generate leads for agents since that it one of their key roles. They compete against training companies providing CE credit and teaching about technologies. MLSs also compete. MLSs also compete with companies that provide ways to aggregate and distribute real estate listing information for the purposes of monetizes the information flow.  While MLSs have survived well in the real estate ecosystem, some are more well-regarded than [...]

By |2018-08-11T03:34:48-07:00June 6th, 2017|Broker-Agent Information, MLS Insights, Suveys and Research|Comments Off on How Loyal Are YOUR Customers?
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5 Technical Benefits to Upstream

  I think that a lot of people are confused about Upstream. Some people think that it is a consumer-facing site like the Broker Public Portal/Homesnap. Others think that it is some kind of brokerowned MLS. It is none of those things. It is a database for brokers to create, store, and distribute data. For the most part, every large firm and franchise organization is doing this today, but as an industry the process is broken. Every broker who is managing their data is doing it in different ways, and their data is not interoperable with applications without custom integration, data [...]

By |2018-05-03T21:22:47-07:00June 6th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Technology Evaluation|Comments Off on 5 Technical Benefits to Upstream
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