The Problem With Real Estate Is That Nobody Cares About Quality

As a Founding Partner at WAV Group consulting, I have the opportunity to talk to fund managers about their investments in real estate. Some investors are focused on supporting public companies such as Realogy, RE/MAX and others are betting against them with short positions. The truth is that we do not ever know the position of the investors when they ask questions. We just answer them as best we can. On a call this morning, I was asked a profound question about customer experience in two parts. Part 1. What brand has the highest customer satisfaction rating? Part 2. What [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker-Agent Information, Strategic Planning|Comments Off on The Problem With Real Estate Is That Nobody Cares About Quality
Read More

HomeSmart Acquires Large Colorado Brokerage in Exponential Growth Move

HomeSmart has acquired Cherry Creek Properties, a large real estate brokerage serving the Denver, Colo., metropolitan area, the company announced Wednesday. The acquisition makes HomeSmart the No. 1 real estate firm in the state based on agent count, according to the company. The addition of Cherry Creek Properties’ 1,500-plus agents brings the firm’s total agent count to over 13,000, and widens its reach to 123 offices in 16 states. HomeSmart and its franchises’ closed sales volume, combined with Cherry Creek Properties’, totaled more than $14.6 billion in 2016, with more than 53,000 in closed transactions, according to RISMedia’s Power Broker [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker-Agent Information, Press Releases|Comments Off on HomeSmart Acquires Large Colorado Brokerage in Exponential Growth Move
Read More

Your MLS is a Lead-Generation Machine – But Do Your Members Know That?

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home. It makes sense. If those buyers are smart enough to be looking at an MLS or brokerage website instead of combing a portal at 2 a.m. for a home, then they’re probably a more serious buyer or homeowner looking at whether the time is right to sell their home. So why do MLSs insist on selling their ability to generate serious business opportunities short?  MLSs are lead-generation machines that give brokers a bounty [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, MLS Insights|Comments Off on Your MLS is a Lead-Generation Machine – But Do Your Members Know That?
Read More

Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

By |2018-08-14T03:57:45-07:00May 25th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on Pacific Union Delivers On International Reach
Read More

Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing — sales training. Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords. It’s too easy for office managers to spend the day putting out a series of small fires. Its easy to use all of those daily tasks as excuses for not focusing on the most important roles that managers are responsible for. The [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker-Agent Information, Product Management, Strategic Planning, Wav of Change|Comments Off on Top 5 Ways to Transform Your Office Managers Into Sales Success Coaches
Read More

ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]

By |2018-05-03T21:22:49-07:00May 23rd, 2017|Broker Technology Research, Broker-Agent Information, Press Releases, Strategic Planning|Comments Off on ELM STREET TECHNOLOGY ANNOUNCES STRATEGIC ACQUISITION OF CONSOLIDATED KNOWLEDGE
Read More

LIBOR and BNAR getting serious about REALTOR(R) safety

Did you know that nearly 1/3 of REALTORS(R) STAY in situations where they feel unsafe as they strive to make a sale.  Nearly 4 in 5  do NOT ask for Identification/Verification before meeting a client.  Just about everyone (88%) of agents are alone when showing a home to new prospect. Bottomline, many agents put themselves at risk REGULARLY.  While real estate is an amazing industry that provides exciting career opportunities to nearly 2 million people every year, it’s a job that deals with the public.  By definition, it puts agents at risk. The Long Island Board of REALTORS® and the Buffalo [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Broker-Agent Information, Press Releases|Comments Off on LIBOR and BNAR getting serious about REALTOR(R) safety
Read More

Fixing Real Estate with People and 2.0 Technology

In Colorado there’s a modern brokerage called 8z Real Estate that has become known for its collaborative work environment and home to top producing teams that support one another. And despite all the competition – after all it is in RE/MAX’s backyard – it’s become a dominate player on Colorado’s Front Range. Most recently, 8z Real Estate garnered the attention of The Denver Post, which selected Boulder-based 8z Real Estate as the “Top Workplace” of 2017 for midsize companies in Colorado. And 8z and its founder Lane Hornung were also recently profiled in a Colorado Business Magazine story “8z Real [...]

By |2018-05-03T21:22:51-07:00May 9th, 2017|Broker Technology Research, Broker-Agent Information|Comments Off on Fixing Real Estate with People and 2.0 Technology
Read More

Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel
Read More

Bigger Conferences Are Not Better

The real estate industry is going strong. It is healthy and vibrant, full of bloom and experiencing exciting change. As agents, brokers, MLSs, franchises and tech firms explore a deeper understanding of the industry’s best practices, they look to conferences to gain insights and meet the people that are powering new ideas. Conferences are good, and we attend a lot of them. Our annual conference tour includes two NAR conventions, two Inman Connects, CMLS, two RESO conferences,T3, RIS Media, and a variety of franchise, state AOR, Leading RE, The Realty Alliance, 1000Watt, Clareity, and large AOR or MLS events. Yup [...]

By |2018-05-03T21:22:52-07:00April 20th, 2017|Broker Technology Research, Broker-Agent Information, MLS Insights, Wav of Change|Comments Off on Bigger Conferences Are Not Better
Read More

Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!

If you have been to a hotel or purchased a car in the past few years, you have likely received high quality customer service as well as a survey and feedback request. According to Gartner, “Today, 89% of marketers compete primarily on the basis of customer experience.” For major companies and brands, the process of issuing a satisfaction survey after the service is complete is long expired. Today’s companies are measuring every touch point that a brand has with the customer, and for good reason! Real estate brokers can improve their performance by going deeper on tracking and improving the [...]

By |2018-05-03T21:22:52-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Brokers Can Learn Customer Experience Lesson From Mercedes Benz and Others!
Read More

Homesnap Now Available To Over 500,000 Agents

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app [...]

By |2018-05-03T21:22:53-07:00April 11th, 2017|Broker Technology Research, Broker-Agent Information, Press Releases|Comments Off on Homesnap Now Available To Over 500,000 Agents
Read More
WAV Group | Copyright © 2025 All Rights Reserved.