CRM Tools Solve the Problem of Agent and Client Retention

Real estate brokerages waste valuable growth opportunities by over-focusing on new client adoption and agent recruitment instead of implementing solutions for the retention of both. Industry research shows that repeat clients spend 67% more than first-time clients, so agent and client turnover reduces a brokerage’s potential return-on-investment (ROI) for marketing and training dollars. The key to capturing these high yield sales is enabling agents to efficiently communicate with clients throughout the sales process and beyond. A Customer Relationship Management (CRM) solution significantly boosts the ability of agents to foster long-term relationships, driving repeat—and more profitable– sales. The potential benefits of [...]

By |2018-05-03T21:23:06-07:00August 31st, 2016|Broker-Agent Information, Clients|Comments Off on CRM Tools Solve the Problem of Agent and Client Retention
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How Does Howard Hanna Do It?

The title to this article may very well become the title of a book someday. The story of Howard Hanna’s ascension to the pinnacle of real estate brokerage in America is certainly one for the Library of Congress. By and large, their growth has come from two streams – market expansion in existing offices and acquisition. Oddly, not much has come from property value growth. I remember my early days in real estate. I was at a conference somewhere and Alain Pinel was speaking about the growth of his namesake brokerage. When asked about his success, he replied along the [...]

By |2018-05-03T21:23:06-07:00August 24th, 2016|Broker-Agent Information|Comments Off on How Does Howard Hanna Do It?
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MetroList® gives agents powerful new mortgage affordability tool

  Agents using RatePlug technology report faster sales cycle, provide better data to buyers Naperville, IL (Chicagoland) – August 24, 2016 – For the first time, MetroList® agents and homebuyers will be able to view on MetroList – their local Multiple Listing Service (MLS) – total monthly housing payments for every property listed for sale, including current mortgage rates, taxes, assessments, and home owners insurance information. MetroList Services Inc., the largest MLS in Northern California has released RatePlug’s new mortgage technology to its more than 17,000 real estate brokers and agents in Sacramento, Placer, El Dorado, Yolo, San Joaquin, Stanislaus [...]

By |2018-05-03T21:23:07-07:00August 24th, 2016|Broker-Agent Information, MLS Insights|Comments Off on MetroList® gives agents powerful new mortgage affordability tool
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Does Your Email Blast Stack Up?

MLSs and Brokerages struggle constantly with how to build communications that break-through to their agents.   Sometimes, it’s hard to know how your marketing efforts stack up against others, so I thought I would share this study to give all of us some perspective. As all online marketers know, open rate and click through rate are two key metrics that need to be closely monitored to ensure that you getting the bang for your marketing buck! According to a recent study called the 2016 Email Marketing Benchmarks Study    th published by IBM, the average click through of emails sent in the [...]

By |2018-05-03T21:23:07-07:00August 16th, 2016|Broker-Agent Information, MLS Insights|Comments Off on Does Your Email Blast Stack Up?
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Baird and Warner Dropping Big Bombs

With great interest, WAV Group noticed that Baird and Warner announced in July that they are partnering with BombBomb™ in offering their video solution. Historically, WAV Group has always understood BombBomb as an agent video solution. We believe that Baird and Warner may represent the largest firm to deploy their solution across their enterprise. We caught up with Laura Ellis, President of Residential Sales at Baird and Warner to understand the strategy. For Baird and Warner, many agents in their company had found BombBomb on their own.  This is how the company started to become aware of the service. Overall, [...]

By |2018-05-03T21:23:08-07:00August 16th, 2016|Broker-Agent Information, Main category|Comments Off on Baird and Warner Dropping Big Bombs
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Imprev Study: Upstream garners remarkable support

Going into Real Estate Connect San Francisco, Upstream CEO Alex Lange should be all smiles when he reads the latest Thought Leader Survey – an Upstream-focused study – from real estate marketing automation leader Imprev. The latest Imprev study released today shows that 84% of the more than 300 top real estate execs participating say they “support” Upstream. Alex already had a strong wind of momentum at his back after releasing, to much praise, the new Upstream website. Upstream is also nominated for a 2016 Innovator Award by Connect conference organizer, Inman News. The nomination in itself is a considerable [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Press Releases, Suveys and Research|Comments Off on Imprev Study: Upstream garners remarkable support
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RESO Continues to Expand it’s Influence and Leadership

The dedicated staff at the Real Estate Standards Organization (RESO) and thousands of volunteers from companies across the globe have labored away at the arduous task of creating consistent data standards to be used by all MLSs, technology companies and brokerages.  They have set the stage for a ton more efficiency and innovation in our industry. The RESO Data Dictionary is now available through nearly 550 MLSs across the country serving nearly 1.2mm REALTORS® today and the RETS data transportation standard has been adopted by every MLS organization and successfully utilized over the past 16 years since its inception. RESO’s [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on RESO Continues to Expand it’s Influence and Leadership
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UpstreamRE, NAR, and Real Estate Standards Organization Join xDTM Standard Advisory Board

SAN FRANCISCO, July 28, 2016 /PRNewswire/– Reflecting the strategic and operational importance of eSignature and Digital Transaction Management (DTM) across the real estate, property management and mortgage industries, thought-leaders Alex Lange from UpstreamRE, Bob Goldberg from National Association of REALTORS®, and Jeremy Crawford from the Real Estate Standards Organization (RESO) today added their expertise to the xDTM Standard Association’s advisory board. The xDTM Standard provides in-depth guidelines and best practices that Digital Transaction Management vendors should address to create a trusted online environment for their customers, including data ownership, transparency, security and the ability for data integration across applications. This is [...]

By |2018-05-03T21:23:10-07:00July 29th, 2016|Broker-Agent Information, Main category|Comments Off on UpstreamRE, NAR, and Real Estate Standards Organization Join xDTM Standard Advisory Board
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Will Zillow Win The MLS Data Aggregation Wars

A new war over data management has broken out among America’s largest technology firms, and no clear winner is in sight. To begin, it may be best to level set around what data aggregation is. For brokerage firms or technology companies that leverage MLS data in software, they are pulling MLS data feeds. When you are pulling more than one feed, you are aggregating MLS data. Brokerage firms and software companies that have hired WAV Group to streamline their data aggregation systems know that we have always focused on the three leading firms that have been aggregating MLS data for [...]

By |2018-05-03T21:23:11-07:00July 21st, 2016|Broker-Agent Information, MLS Insights|Comments Off on Will Zillow Win The MLS Data Aggregation Wars
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How Much Does It Cost to Recruit an Agent?

The National Association of REALTORS® hosted a Power Broker Roundtable and their recent topic was about agent recruiting and training. What I really like about the large broker roundtable is that you typically get some relatively pure information. I think that is the case here. The roundtable members for this discussion included representatives from some of the finest brokerage operators in America – Nick D’Ambrosia, Broker of Record, The Long and Foster Companies; Lennox Scott, CEO of John L. Scott Real Estate Seattle; Chad Ochsner, Broker/Owner of RE/MAX Alliance Denver; and Linda Sherrer, President and CEO of BHHS Florida Network. [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker-Agent Information, Marketing|1 Comment
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20 Years and Counting: Still Waiting For Digital Real Estate Transactions

In the 1990s, it was called disintermediation. In the 2010s, we are calling it disruption. Back then, we talked about a “new paradigm” that would alter the real estate business forever. Now we talk about “new business models” doing the same. The names may have changed, but the bottom line is this: I am still waiting for digital real estate transactions to be a common practice, not the exception to the rule.   What has really changed? Next month in early August, like many of my colleagues, I am heading to Inman News Real Estate Connect in San Francisco. It’s [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on 20 Years and Counting: Still Waiting For Digital Real Estate Transactions
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The Confident House Hunter: A Better, Different Way to Buy

It was a sunny day on beautiful Bainbridge Island two years ago when I met with Dylan Chalk. It was at the New Rose Café, a nearly secret lunch spot hidden among the plants and outdoor sculptures at the historically significant Bainbridge Gardens. Dylan had an idea for a new book about home buying and he was seeking my professional counsel, as well as my writing, editing – and eventually – promotional skills. As a member of the National Association of Real Estate Editors (naree.org) for more than a couple of decades, I have received enough books about buying a [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on The Confident House Hunter: A Better, Different Way to Buy
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