Drip Training

I love a morning call with a report of success. A broker that I am working with moved their chips around the board, renewing a core vendor agreement and adding five new services without any incremental costs. Bust out the champagne, right? Not so fast. The panic moment hits you when you understand that you will be launching five new products. A few of them are background products that support the operation of the brokerage – accounting type stuff. But a few of them are consumer launches and agent launches. Put the champagne away and start to whiteboard out the [...]

By |2018-05-03T21:23:17-07:00April 28th, 2016|Broker-Agent Information, MLS Insights|Comments Off on Drip Training
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Consumer Questions a Broker Website Must Answer

There are less than 2% of the homes for sale around the nation today. Typically, that number is 3.5%. Hence we are in a sellers’ market. So the consumer thinks – “Where am I in the market?” What Home Can I Buy? Over 90% of consumers looking to purchase a home have one to sell. The rest are currently renters or second home purchasers. Buying a home is never about buying what you want. It is always about buying what is right for you. The old story of Location, Location, Location is a bit lost on me today, unless it [...]

By |2018-05-03T21:23:17-07:00April 25th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on Consumer Questions a Broker Website Must Answer
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A Goal Without a Plan is Just a Wish

A French writer wrote this line – “a goal without a plan is just a wish.” It often pops into my head when I read a trade story about a hot new real estate tech company that upon closer inspection, isn’t a company at all, but an idea in search of a business plan. I also find myself thinking about the same thing when I walk through a conference where startup firms are lined up. I pay a game in my head call “product or product feature.” It seems that so many tech startups in real estate are really just [...]

By |2018-05-03T21:23:17-07:00April 20th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on A Goal Without a Plan is Just a Wish
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Real Estate Around the Nation

Home building has been the last area of the real estate market to recover from the recession. Generally, it’s believed that builders were hit the hardest during the recession. Many builders use leverage to purchase land and take loans for home building. When the investment market for these loans dried up and the value of the land collapsed, many were forced to downsize, cease operations, or in some cases shutter everything. Coming out of the recession, builders have been slow to get started. It took a number of years for the market to work through the distressed and bank owned [...]

By |2018-05-03T21:23:18-07:00April 13th, 2016|Broker-Agent Information|Comments Off on Real Estate Around the Nation
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Is Real Estate Still in a Slump?

After the crash in the housing market, real estate was hit by the worst recession in our nation’s history. Frankly, brokers took a beating and operated at a loss for a number of years. Since the low point, things have been steadily been improving. There was a lot of speculation that the foreclosure volume in the hardest hit markets were clogging up the supply side. As we turned the corner, these distressed properties were slowly released into the marketplace and they are mostly absorbed. There was a two to three year heyday for brokers and agents who specialized in REO [...]

By |2018-05-03T21:23:20-07:00March 28th, 2016|Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, MLS Insights, Strategic Planning|Comments Off on Is Real Estate Still in a Slump?
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Northwood Realty Launches Training Website for Their Agents

About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It’s called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field [...]

By |2018-05-03T21:23:20-07:00March 24th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|Comments Off on Northwood Realty Launches Training Website for Their Agents
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LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on LeadingRE, Miami Beach and Marketing Automation
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Daniel Gale Sotheby’s International Turns Buyers Into An Asset

About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the Nation across all brokerage for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Clients, Press Releases|Comments Off on Daniel Gale Sotheby’s International Turns Buyers Into An Asset
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Reducing Agent Attrition – Marketing to your Agents

Brokers across America do a great job of promoting their listings to potential home buyers and sellers with attractive flyers, online promotions, open houses, and effective website promotion, not to mention MLS promotion. Most brokers have a well-oiled system for building attractive marketing materials to sell their listings quickly. In my view, there’s a hole in the focus of marketing departments. Very few of the brokerages that we work focus on promoting their OWN brand and service offerings to their OWN agents. Brokers like to complain about the lack of adoption of tools and technologies. They wistfully talk about the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker-Agent Information, Marketing|Comments Off on Reducing Agent Attrition – Marketing to your Agents
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I Didn’t Hire FOUR Listing Agents!

There’s nothing like becoming an ACTUAL customer of a product to give you a different perspective. I have looked at Zillow and other third party sites a gazillion times in my career as a consultant, but it took actually selling a home to really open my eyes. We held onto our home in Buffalo, New York for a long time after moving to California. This year we finally decided to sell it. Once the home was live on third party sites, I became very interested in the agents who were featured on the property. I called each one to experience [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker-Agent Information|Comments Off on I Didn’t Hire FOUR Listing Agents!
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Florida Realtors® Tech Helpline Records 20% Growth in 50 Days

It's one thing for a new tech Startup to grow rapidly, and quite another for a tech service that has been around for 15 years to grow 20 percent in just 50 days. But that's exactly the incredible accomplishment that Florida Realtors® has registered: 9 new state and local associations and nearly 90,000 new members in 50 days. Tricia Stamper, who manages Form Simplicity and Tech Helpline, and her team at Florida Realtors have done just that. They're also growing Form Simplicity, their transaction management software firm by targeting Real Estate Brokerages with a highly affordable "white label" service so brokers can [...]

By |2018-05-03T21:23:22-07:00March 2nd, 2016|Broker-Agent Information, Main category, Press Releases|Comments Off on Florida Realtors® Tech Helpline Records 20% Growth in 50 Days
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HomeSpotter Revolutionizes MLS Mobile Access

If you have a newer iPhone, you have embraced fingerprint access. You put your finger on the home button which reads your print and opens your phone—or your bank account, or any other app that leverages fingerprint access versus password access. Depending on your MLS, typing in your username and password multiple times a day can be painful, especially on a mobile device. With HomeSpotter, it is just a touch away. HomeSpotter is a mobile MLS application. It provides the benefits of accessing the MLS through a mobile app rather than mobile web. An app provides formatting benefits that mobile [...]

By |2018-05-03T21:23:22-07:00February 24th, 2016|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|2 Comments
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