Opportunity for a Senior Technology Director

WAV Group is working with a company in the southeastern United States  to find a skilled Senior Technology Director to join their team. The company is a large broker  committed to offering amazing service. The businesses are driven by a dynamic leader whose vision permeates each business unit. That vision, always putting the customer first and going a “step beyond” that, which is expected, has made the company the area’s #1 service-oriented real estate firm, year after year. FUNCTION/ROLE: The company enjoys an extremely strong brand that has established a reputation for delivering solid, and thoughtful integrated technology solutions for its [...]

By |2018-05-03T21:23:26-07:00January 6th, 2016|Broker-Agent Information, Main category, Our Services, Recruiting|Comments Off on Opportunity for a Senior Technology Director
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Is there a hidden downside to lead generation?

Real estate lead generation research tells us only about 1 or 2 percent of all purchased online leads become transactions. Another way to say that is 98 out of 100 times, an agent fails to turn a lead into a client, or 98 times out of 100, they are being rejected. Yet, the conventional wisdom in real estate is that you only need to turn one lead into a transaction to pay for all the leads you’ve purchased this year many times over. But is there a problem with this logic? Is it looking at only one side of the [...]

By |2018-05-03T21:23:27-07:00December 16th, 2015|Broker-Agent Information, Main category|1 Comment
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7 Surprising Facts from NAR’s Newest Research on Buyers and Sellers

Each year, the National Association of REALTORS releases a study of homebuyers and sellers, which is my favorite REALTOR research publication. The NAR Research Group publishes publishes excellent research  -- including its superb daily Economists' Outlook -- but this one is especially chocked full of golden statistical nuggets, which is ideal for a data junkie like me. These are the kinds of facts I love to pull from research because these data points are what help tell a story, and that’s a great way to earn the attention of a reporter who covers our industry. Here are seven facts from [...]

By |2018-05-03T21:23:28-07:00November 11th, 2015|Broker-Agent Information, Main category|2 Comments
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Solving for Technology-Confused Agents

WAV Group supports organizations (Brokers/MLS/Associations/Franchises) to develop support services for the technology applications used by agents. To kick off these programs we audit the systems that an agent has access to. This is an administrative process whereby we inventory all of the tools that they access from any source. 7 Sources of Real Estate Agent Technology (with one common example) National Association of Realtors – RPR State Association of Realtors – Forms Local Association of Realtors – Lockbox Multiple Listing Service – MLS system Franchise – lead management Brokerage - eMail Self – website The Big Problem: 7 different channels [...]

By |2016-07-02T04:32:55-07:00November 11th, 2015|Broker Technology Research, Broker-Agent Information, Main category, Our Services|Comments Off on Solving for Technology-Confused Agents
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CoreLogic and Instanet Get Married

WAV Group will be publishing a case study later today about how Hunt Real Estate leveraged Instanet, and MLS solution to deliver more value across their brokerage. There is a lot of alignment between the broker customers and MLS customers of both firms.   November 06, 2015, Irvine, Calif. - CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled services provider, today announced that it has signed an agreement to become the exclusive provider of Instanet Solutions® to clients of its market-leading real estate platforms, including Matrix™, Realist® and AgentAchieve®. CoreLogic real estate solutions are used by more than 900,000 real [...]

By |2018-05-03T21:23:29-07:00November 6th, 2015|Broker-Agent Information, MLS Insights|Comments Off on CoreLogic and Instanet Get Married
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Is Email Volume Killing Your Company?

Lingchi is the roughly the word that the Chinese use to describe a form of torture whereby a person is executed by 1000 cuts. Dying the death of a thousand cuts has become a familiar business term that can have any range of meaning. WAV Group fielded a question from large brokerage firm – "how do we reduce email in our company?" Communication in a company is good, but too much communication as an adverse impact. What follows is my reply. Calculate the spoilage - If it takes each member of the company an hour to clean out their inbox [...]

By |2018-05-03T21:23:31-07:00November 3rd, 2015|Broker-Agent Information, Main category|1 Comment
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WAKE UP BROKERS! Hablas Espanol?

Today, 85% of homebuyers are white, but that is changing rapidly in America. The new and growing homebuyer population is Hispanic or Latino, and most do not speak English well enough to have confidence in a real estate transaction written in a foreign language, with an agent who is not bilingual. Yikes or Opportunity? We think opportunity. From 2010 to 2012, the number of Hispanic homebuyers increased 38%! Today, only 20,000 of the nations’ 1.2 Million members of the National Association of REALTORS is Hispanic. By the way – all of the stats quoted here look at data collected in [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category|Comments Off on WAKE UP BROKERS! Hablas Espanol?
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Online Marketing is for Sellers, Recruiting, and Retention

It's November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating [...]

By |2018-05-03T21:23:31-07:00November 2nd, 2015|Broker-Agent Information, Main category, Marketing, Our Services|Comments Off on Online Marketing is for Sellers, Recruiting, and Retention
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3 Ways to Leverage Your PR

A potential client called recently to engage the services of WAV Group Communications. Typical to most initial conversations with many potential clients in the real estate industry is the misunderstanding of what public relations is. I assured him it was much more than simply writing a good news release and publishing it on a paid wire. That topic alone is another column. But the conversation reminds me of how little time PR people take to educate our industry about what PR is. To help in this effort, let’s explore a crucial area that shows how powerful strategic PR can be [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Broker-Agent Information, Main category, Our Services|2 Comments
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Pacific Union acquires The Mark Company

Pacific Union is a company of proud heritage in the San Francisco bay area. They are among the premiere brokerages spanning from Napa, through San Francisco, around the East Bay, and down into Silicon Valley. They have about 600 sales associates and approach $7B in sales. Today, they made an announcement that they have entered into a definitive agreement to acquire The Mark Company. The Mark Company focuses on marketing and sales for new housing developments. The combined company expects to represent over 22,000 units and $12B in sales. WAV Group wishes to congratulate both of these extraordinary companies on [...]

By |2018-05-03T21:23:33-07:00October 19th, 2015|Broker-Agent Information, Main category, Press Releases|Comments Off on Pacific Union acquires The Mark Company
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Upstream Revealed

As many of you know, WAV Group has been working with a group of brokers and franchises for more than a year on a project called Upstream. Today, Upstream is a corporation with one of the strongest board of directors in our industry. It has been an honor to work with the board along with the CIOs and CTOs of their corporations to define the Upstream application and talk to enterprise level technology firms who have the capacity to deliver such an enormous solution. Until now, very little information has been shared openly across the industry. Until the company’s governance [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker-Agent Information, Main category, Our Services, Reports|1 Comment
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Tech Helpline Now Provides Support for One in Three REALTORS® in North America

Unless you are an agent who actually has Tech Helpline, you may not be aware of this agent-centric, genuinely friendly, U.S.-based tech support created by Realtors for Realtors. Here's a news release from the Florida Realtors® about their Tech Helpline services: “Friendly” U.S.-Based Staff Helps Agents Solve Computer, Software, and Smartphone Glitches Orlando, FL., (September 15, 2015) – During a hot real estate market, what happens when a real estate agent is printing a Purchase and Sale agreement and the printer freezes or the computer crashes? Today, nearly 400,000 Realtors throughout the U.S. and Canada now turn to Tech Helpline for [...]

By |2018-05-03T21:23:36-07:00September 15th, 2015|Broker Technology Research, Broker-Agent Information, Press Releases|1 Comment
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