3 Ways to Leverage Your PR

A potential client called recently to engage the services of WAV Group Communications. Typical to most initial conversations with many potential clients in the real estate industry is the misunderstanding of what public relations is. I assured him it was much more than simply writing a good news release and publishing it on a paid wire. That topic alone is another column. But the conversation reminds me of how little time PR people take to educate our industry about what PR is. To help in this effort, let’s explore a crucial area that shows how powerful strategic PR can be [...]

By |2018-05-03T21:23:32-07:00October 27th, 2015|Broker-Agent Information, Main category, Our Services|2 Comments
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Pacific Union acquires The Mark Company

Pacific Union is a company of proud heritage in the San Francisco bay area. They are among the premiere brokerages spanning from Napa, through San Francisco, around the East Bay, and down into Silicon Valley. They have about 600 sales associates and approach $7B in sales. Today, they made an announcement that they have entered into a definitive agreement to acquire The Mark Company. The Mark Company focuses on marketing and sales for new housing developments. The combined company expects to represent over 22,000 units and $12B in sales. WAV Group wishes to congratulate both of these extraordinary companies on [...]

By |2018-05-03T21:23:33-07:00October 19th, 2015|Broker-Agent Information, Main category, Press Releases|Comments Off on Pacific Union acquires The Mark Company
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Upstream Revealed

As many of you know, WAV Group has been working with a group of brokers and franchises for more than a year on a project called Upstream. Today, Upstream is a corporation with one of the strongest board of directors in our industry. It has been an honor to work with the board along with the CIOs and CTOs of their corporations to define the Upstream application and talk to enterprise level technology firms who have the capacity to deliver such an enormous solution. Until now, very little information has been shared openly across the industry. Until the company’s governance [...]

By |2018-05-03T21:23:33-07:00October 15th, 2015|Broker-Agent Information, Main category, Our Services, Reports|1 Comment
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Tech Helpline Now Provides Support for One in Three REALTORS® in North America

Unless you are an agent who actually has Tech Helpline, you may not be aware of this agent-centric, genuinely friendly, U.S.-based tech support created by Realtors for Realtors. Here's a news release from the Florida Realtors® about their Tech Helpline services: “Friendly” U.S.-Based Staff Helps Agents Solve Computer, Software, and Smartphone Glitches Orlando, FL., (September 15, 2015) – During a hot real estate market, what happens when a real estate agent is printing a Purchase and Sale agreement and the printer freezes or the computer crashes? Today, nearly 400,000 Realtors throughout the U.S. and Canada now turn to Tech Helpline for [...]

By |2018-05-03T21:23:36-07:00September 15th, 2015|Broker Technology Research, Broker-Agent Information, Press Releases|1 Comment
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DotLoop and Zillow

As far as I know, DotLoop customers were happy enough with the product and service until the announcement that the company was being purchased by Zillow. That news, along with the $108M price tag of the acquisition was the fundamental buzz at Inman Connect conference last week. About the price of $108 Million. Typically companies’ sell for a multiple of profit – 6x to 10x profit is not bad. The last acquisition of this type was the Real Estate Digital deal, which sold for a much lower multiple than DotLoop. In the case of DotLoop, it looks like Zillow paid [...]

By |2018-05-03T21:23:36-07:00August 19th, 2015|Broker-Agent Information, Main category, Our Services|5 Comments
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Is Zillow A Great Broker?

Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. Wth the acquisition of of a transaction management solution they complete a broker-like set that includes agent websites [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category, Our Services|3 Comments
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Learning from chickens: Are agents putting their leads in someone else’s incubator?

Who's incubating your eggs? I recently read an article about today’s modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation. I was most fascinated to learn that the behavior of hens has changed with automated egg incubators: Hens have learned that they no longer need to lie on their eggs to incubate them, so they don't. This means that the modern day value of the industrial hen has been reduced only to its ability to produce eggs, not to incubate [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category|3 Comments
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Listing ownership: Whose grass is it anyways?

“Who owns the listing?” appears to be a never-ending debate in real estate, despite a recent court case that certified the broker owns the listing and the MLS can protect it. Somehow there remains this belief among some incredibly intelligent people in the industry that real estate agents do the work, so they own the listing content. They do not. This has never been the case, and unless an agent becomes a broker/owner, it never will be. A listing was, is and will be owned by the broker/owner and not the agent. Whose grass is it? Think about your grass.  [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category|Comments Off on Listing ownership: Whose grass is it anyways?
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RESO: Your job depends on it!

At the “CMLS Brings it to the Table” meeting at NAR Mid-Year, there was a great discussion led by some early adopters of the RESO Data Dictionary. They talked about the inherent benefits of creating a consistent data standard for all MLSs, Brokers and Technology Vendors. They talked about how data consistency creates an environment that will stimulate innovation and new thinking that will make it easier for REALTORS® to be successful. They talked about all how brokers will be able to operate more easily in multiple markets with a consistent data standard. Basically, our world with the RESO Data [...]

By |2018-05-03T21:23:43-07:00May 28th, 2015|Broker-Agent Information, Main category, Marketing, MLS Insights|1 Comment
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IDX Rules Continue to Become More Broker-Friendly

Way to go, MLS Policy Committee for staying on a continued path to overhaul the IDX rules to make them work harder for brokers! As you may recall, back at NAR National, there were great strides made to evolve IDX rules to encourage data standardization, broker marketing in multiple MLS markets and an increased focus on data accuracy. I am proud to say that WAV Group, along with the Leading Real Estate Companies of the World, brought forth just about all of the topics that were approved at this meeting, just like the NAR National meeting. These positive initiatives continued [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Broker-Agent Information, Main category, MLS Insights|2 Comments
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Time to Market

Shaping an idea or a strategy takes time. More importantly, it takes a well-structured catalyst that “just makes sense.” WAV Group has had the opportunity to work with some pretty fantastic visionaries on the future of real estate – powerful market makers that rethink things many times to carefully construct strategies for the greater good. The outreach with peers and competitors only drives the momentum and refines the structure. It is impressive and inspired. But these things take time to develop correctly. Upstream and the Broker Public Portal are the outcroppings of this industry-wide thinking. We are blessed to be [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off on Time to Market
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What ever happened to Trade Show Etiquette?

It could be just me. I may have attended too many trade shows. Yet somehow I believe Emily Post would have been appalled if she walked the exhibits at NAR Midyear. To add a little context, I have attended, exhibited, sponsored and run trade shows. In fact, I’m afraid to count the number of miles I have walked on trade show floors, having attended many NAR-FAR-CAR annuals, NAR Midyears, HomeBuilders/IBS, PCBCs, COMDEX, CES, IBC and others. I have also been the lead for many firms exhibiting at these same shows, and have found myself staffing exhibits, including too many hours [...]

By |2018-05-03T21:23:44-07:00May 22nd, 2015|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services|14 Comments
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