Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

By |2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|Comments Off on Who Syndicated My Listings?
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The End Of War Between Zillow and Trulia

There is a major war going on in the taxi industry today. Uber and Lyft are duking it out. Both companies have deep cash pockets and they are deploying it in marketing and undercutting each other. It is pretty hard to know which service is better as they work hard to drive market share. As Zillow marches toward the stock swap to join forces with Trulia, perhaps a new wisdom of that transaction will reveal itself. They just avoided a very expensive war where the two of them may have killed each other off to reign supreme. It is pretty [...]

By |2018-05-03T21:24:01-07:00August 13th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on The End Of War Between Zillow and Trulia
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Real Estate Book and Homes & Land Under One Roof

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high [...]

By |2018-05-03T21:24:02-07:00August 5th, 2014|Broker-Agent Information, MLS Insights, Press Releases|Comments Off on Real Estate Book and Homes & Land Under One Roof
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MLSs Important to Your Business? Don’t Miss out on CMLS 2014!

For those of you that believe relationships with MLSs are important either for distribution partnerships or data access, I would HIGHLY recommend that you attend and exhibit at the upcoming CMLS 2014 Conference in Huntington Beach, CA from September 24th to 27th, 2014.  I served on the board of the Council of MLS previously and I can tell you that is it THE single best way to build relationships with leading MLSs, bar none. It is an intimate conference focused exclusively on MLS issues so it is a great place to build relationships with the movers and shakers of the [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on MLSs Important to Your Business? Don’t Miss out on CMLS 2014!
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Your Spam Filter May Be a Lead Source

Leads sometimes come from humans. That’s a light joke. The point it is that when technology companies test lead capture and routing systems, they typically test them with stock lead content. Unfortunately, many real human leads do not contain stock text. Real humans write real questions and sometimes use language that may not be whitelisted for your spam filter. **It happens! One of the good ways to check your lead generation and a delivery engine is to compare reports. Look at the lead reports that you get from publishers like Trulia, Zillow, Realtor.com or Homes.com. Look at them carefully and [...]

By |2018-05-03T21:24:03-07:00July 23rd, 2014|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Reports|Comments Off on Your Spam Filter May Be a Lead Source
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RESO Releases Data Dictionary v1.3

 Last week, the Real Estate Standards Organization released the latest Data Dictionary version 1.3 for industry consumption and adoption. Like all RESO releases, this is important as it should trigger you and your vendors to make data base modifications to come into compliance with this latest database naming convention. There are a lot of changes. Real Estate agents and brokers pay handsome fees to vendors who take disparate data sets from MLSs and map them to their application. It is one of the biggest challenges to offering services. Our industry has fallen well behind in adopting these standards and it [...]

By |2018-05-03T21:24:03-07:00July 22nd, 2014|Broker-Agent Information, Main category, MLS Insights|Comments Off on RESO Releases Data Dictionary v1.3
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|Comments Off on WAVinar eMails
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Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure

Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Strategic Planning|Comments Off on Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure
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Broker Owned Portal

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content has value and they recognize that others are realizing that value on the backs of their data assets. Feel free to agree or disagree. Real estate brokers around the world [...]

By |2018-05-03T21:24:04-07:00June 24th, 2014|Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on Broker Owned Portal
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:11-07:00May 27th, 2014|Broker-Agent Information, Main category, Marketing, Technology Evaluation|Comments Off on Top 5 Articles of the Week
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How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family

AGENTS! Join Marilyn Wilson for this exciting RETechinar™  where we will learn from special guest Realtor® Shaun Nilsson, the social media wizard behind CityBlast.com, as he diagrams his time-saving formula for attracting tons of new clients through social media while completely avoiding annoying your friends and contacts. In this 100% FREE online workshop, we'll show you exactly how to close more real estate commissions right now - using only your Facebook - while effortlessly projecting the confident business savvy of a seasoned professional. PLUS you'll learn how to outsource your online marketing to others and avoid wasting even one more [...]

By |2018-05-03T21:24:11-07:00May 20th, 2014|Broker-Agent Information, Marketing|Comments Off on How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
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Top 5 Articles of the Week

How to Market Yourself on Facebook WITHOUT Annoying Your Family Learn from special guest Realtor® Shaun Nilsson as he diagrams his time-saving formula for attracting tons of clients through social media whole completely avoiding annoying your friends and contacts. We'll show you exactly how to close more real estate commissions right now - using only your Facebook - while effortlessly projecting the confident business savvy of a seasoned professional. PLUS you'll learn how to outsource your online marketing to others and avoid wasting even one more minute of your valuable time each day on it!  4 Great Mobile Apps to [...]

By |2018-05-03T21:24:11-07:00May 19th, 2014|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Top 5 Articles of the Week
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