Broker-Agent Information Archives

The Right and Wrong of Broker Data

There is a lot of confusion about real estate listing data today. I believe that the confusion is the cause of agitation that pits technology companies, consumers, real estate agents, pundits, MLSs, Franchises, and Associations of REALTORS against one another. For many, there is a belief that the listing data is free and access should be provided to all. The reality is that the listing data is legally bound to the real estate listing broker who is the custodian and responsible party for that data. Being a custodian, or the responsible party has nearly boundless latitude and altitude. Today’s real [...]

By Victor Lund|2018-05-03T21:24:12-07:00May 7th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|3 Comments

Video Marketing – Becoming Mainstream

With all the marketing tools at your disposable, what should you use to stand out from the competition? Staying ahead of the curve allows you to maximize your marketing ROI and attract new clients. We are all looking for the secret sauce – the way to differentiate our business from the pack and gain a strong leadership position that none of our competitors will ever be able to match. While we can dream, we can never realize this goal unless we continually look for ways to re-invent our business. To be a star in real estate, we always need to [...]

By Marilyn Wilson|2020-11-06T06:51:15-08:00May 7th, 2014|Broker-Agent Information, Main category, Our Services, Reports, Technology Evaluation|10 Comments

Value of Buyers Agent Diminishing, Study Reveals

WAV Group has had the pleasure of working with the Houston Association of REALTOR®’s Consumer Research Panel for over a year now. The panel has helped the organization uncover many meaningful insights that have helped share technology strategies, advocacy efforts, and educational efforts. Today, the Houston Association of REALTORS® released the findings of their “DIY: Do It Yourself” consumer research panel study. The purpose of the study was to gauge how important Houston area consumers feel agents are to the transaction. The survey, which was fielded to the 7,000 consumers that are now a part of the industry’s largest consumer [...]

By Marilyn Wilson|2018-05-03T21:24:13-07:00April 25th, 2014|Broker-Agent Information, Clients, Main category, Our Services, Reports|1 Comment

WAV Group Releases Broker Technology Adoption and Satisfaction Study

WAV Group partner Victor Lund is pleased to release the results of our recent survey to measure what technologies brokers have adopted and how satisfied they are with each. The survey also measured how likely a firm is to replace a technology supplier in 2014. In order to understand how technology plays a role by size of firm, answers were collected in ten groups ranging from firms with 1-9 agents to firms with more than 1500 agents. This report is provided to the industry with our compliments. WAV Group performs this type of research across the real estate industry to [...]

By Victor Lund|2018-05-03T21:24:13-07:00April 9th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Our Services, Reports|5 Comments

Calculating ROI on Syndication to Publishers
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Calculating ROI on Syndication to Publishers

Broker-Agent Information, Main category, Our Services

Calculating ROI on Syndication to Publishers

WAV Group provides enterprise brokers with a monitoring service to measure their listing syndication strategy. It is a thorny and emotional topic where risks and rewards are balanced delicately. Undoubtedly, this week brokers who do syndicate to publisher websites are reviewing their reports from last month. Here are a few things you should look at. Listing Views Obviously, you want to know the number of times that your listing was viewed on each publisher website. The easiest way to view listings by the publisher is to look at reports from your listing distributer – like Listhub, Point2, reDataVault, etc. If [...]

By Victor Lund|2018-05-03T21:24:14-07:00April 9th, 2014|Broker-Agent Information, Main category, Our Services|3 Comments

Early Success Can Be Tricky – Take Care!

We work with all types of companies and organizations and have the opportunity to see many different approaches to successfully delivering products and services. Successful companies have many similarities and when you look into them closely you see certain constants. These companies almost always have strong leadership, values and a clear vision that is understood by everyone that works there. When you look back at their evolution you see a company that stayed on track to their core mission. You’ll see a company that understood the basics and paid attention to detail, their customers, what the market was asking for [...]

By THE WAV GROUP|2018-05-03T21:24:14-07:00April 9th, 2014|Broker-Agent Information, Main category, MLS Insights, Our Services|Comments Off

“Full Service” Starts With Serving Your Agents

Agents need help. I guess that I did not truly understand how much until a series of events collided this week. The first lob was the announcement that Century 21 is launching a new program that allows agents to subscribe to a "Marketing Assistant" program for $300 per year. The marketing assistant will be fully trained on all of the services offered on the brand's Century21Online portal. In launching the portal, Century 21 CMO made a prophetic statement: "The last thing that agents need today is another tool." She is right. Outside of core technology solutions, agents can be heavily [...]

By Victor Lund|2018-05-03T21:24:14-07:00March 25th, 2014|Broker Technology Research, Broker-Agent Information, Main category|2 Comments

Transaction Management Update

WAV Group performed Transaction Management research in 2005 and in 2009. The goal of the research was to survey trends in Transaction Management adoption. On Wednesday of this week, RE Technology will be hosting a candid conversation with DocuSign’s lead Transaction Management Vice President, Glenn Shimkus. There will be a 30 minute discussion of today’s Transaction Management challenges and a 15 minute overview of their new enterprise solution (They have had an agent solution for some time now). Here is the webinar information – please join us! Brokers: Accelerate Your Business with DocuSign for Real Estate RE Technology invites you [...]

By Victor Lund|2018-05-03T21:24:14-07:00March 24th, 2014|Broker-Agent Information, Main category, Press Releases, Technology Evaluation|2 Comments

Getty Images for Brokers

If you are like most brokers, you have received at least one threatening letter from Getty Images for using one of their images. Good news is that Getty is now allowing people to use their images for FREE! I guess all of that lawyering worked out. Or, perhaps they realized that chasing everyone for using their images was more costly than it was worth. I do not know of anyone who did anything other than ignoring the notices. In any case, Getty has changed their business model. They now allow anyone to embed their photos, but you need to do [...]

By Victor Lund|2018-05-03T21:24:15-07:00March 19th, 2014|Broker-Agent Information, Main category|1 Comment

Important Information from the NSBA

It is a great honor to be able to serve on the Board of Trustees of the National Small Business Association. Below is a piece by NSBA President and CEO Todd McCracken discussing important issues facing all small business across industries, including real estate. I look forward to sharing more valuable information like this from the NSBA with our industry! To become a member of the NSBA visit nsba.biz Inside the Beltway - March The Monthly Update on Small-Business Policy By NSBA President and CEO Todd McCracken Small Business Policymakers On Wednesday, March 5, the Senate Small Business Committee voted [...]

By Marilyn Wilson|2018-05-03T21:24:15-07:00March 13th, 2014|Broker-Agent Information, Main category, Our Services|Comments Off

How Data Killed The REALTOR

If you look at the demise of Encyclopedia Britannica, you see a clear roadmap of how history will repeat itself to cause the demise of the REALTOR®. Up until 1994, the Britannica sales associates sold about 120,000 hard copies. Salespeople consumed the most amounts of profits from the transaction. The salespeople at Encyclopedia Britannica protected their data. The three or four thousand pages of the books were protected by copyright. Then came the Internet, and more importantly, Wikipedia. The Britannica sales person was disrupted by a price point of free. The cost of data was disrupted by user-generated content. Adapt [...]

By Victor Lund|2018-05-03T21:24:16-07:00March 13th, 2014|Broker-Agent Information, Main category, MLS Insights|7 Comments