Broker-Agent Information Archives

What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

Anybody that runs a company wants to believe that consumers LOVE their brand – after all we love our brands don’t we? While that’s a great goal, it’s a lot harder than it looks to create a strong emotional connection with your customer base. Apco Worldwide, a public relations firm recently fielded a global survey. Here’s the list of the Top 100 Most Lived brands. According to Apco’s press release, here’s what it takes to rank as a loved brand: “APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00November 4th, 2013|Broker-Agent Information, Marketing, MLS Insights|Comments Off

RE Technology Top 5 Articles of the Week

Webinar: Is Your Website Designed to Meet the Needs of Tomorrow's First-Time Homebuyers? With new mortgage regulations on the horizon and a larger pool of first-time homebuyers ready to take action, the needs of the next generation of buyers are changing. Join us for a webinar that will review the growing interest among consumers in homeownership programs and how you can use your website to leverage this market opportunity. Date: Thursday October 24th, 2013 Time: 2 pm Eastern / 1 pm Central / 11 am Pacific 5 Steps to Maximizing Your Marketing Budget The most important number you need to [...]

By Victor Lund|2018-05-03T21:24:25-07:00October 18th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|Comments Off

Brokers: Total Transparency of Agent Performance & Activity Is Here
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Brokers: Total Transparency of Agent Performance & Activity Is Here

Broker-Agent Information, Main category, Technology Evaluation

Brokers: Total Transparency of Agent Performance & Activity Is Here

Lead management services have been around in some format for years, of course, and many tech companies have been putting a lot of effort into delivering tools that tie the broker, office manager, and team leader. Agents historically (and still today) are inconsistent at best with responding to online leads (and are usually worse at follow-up). Brokers need to fix this! CRM providers are responding to two trends we see emerging that are changing the landscape of lead management for brokers. The first one is confounding. Agents want syndication and online advertising but only respond to about 1 in 4 [...]

By Victor Lund|2018-05-03T21:24:25-07:00October 11th, 2013|Broker-Agent Information, Main category, Technology Evaluation|4 Comments

Listhub Offers New Terms HAR Agreement

Listhub has finally enrolled the Houston Association of REALTORS® in its listings distribution platform by matching the terms of HAR’s unique needs for listing syndication. Historically HAR has entered into direct agreements with major portals. Houston CEO, Bob Hale spoke briefly about the organization’s strategic shift toward Listhub during our discussion at the Council of MLS meetings in Boise, Idaho. “We track everything so our brokers can maximize their success in online marketing,” said Hale. The Houston Association of REALTORS® pioneered the STAR reports that have long provided their members with detailed reports on listings and leads displayed on HAR.com. What was missing was [...]

By Marilyn Wilson|2018-05-03T21:24:25-07:00October 9th, 2013|Broker-Agent Information, Clients, Main category, MLS Insights|Comments Off

Don’t Miss this Webinar on How to Make Your Business Explode with a Lead Generation Program!

Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. WAV Group partner Marilyn Wilson is moderating this RE Technology webinar. This webinar is targeted to real estate brokers. Unfortunately, these sites can provide inaccurate data but time and again consumers head there because it’s the only location that provides them this information. Would you like to learn about an affordable program to attract potential new clients directly to your website, avoiding the [...]

By Marilyn Wilson|2018-05-03T21:24:26-07:00October 4th, 2013|Broker-Agent Information, Clients, Main category, Strategic Planning|1 Comment

ReTechnology.com Top 5 Articles of the Week

Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market's go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / [...]

By Victor Lund|2018-05-03T21:24:26-07:00October 1st, 2013|Broker Technology Research, Broker-Agent Information, MLS Insights|Comments Off

Listen When Smart People Speak
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Listen When Smart People Speak

Broker Technology Research, Broker-Agent Information, Main category

Listen When Smart People Speak

We all have our opinions about things like productivity and social media. Our own experiences with it along with what we hear and see around us make even the casual observer an expert. But there are actually people who study this stuff, and when they talk about their research, it is worth listening to. Heidi Ambles is the Director of Product Management and Social Software at IBM. She thinks highly of social media and is bullish on the benefits of social collaboration in the workplace. Here are a few statistics that Heidi recently shared during a talk that she gave. [...]

By Victor Lund|2018-05-03T21:24:26-07:00September 24th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off

RE Technology’s Top 5 Articles of the Week

Does Your Website Capture Leads or Let Them Get Away? Getting visitors to your site is only half the battle of online advertising. If your website does not convert even the highest quality visitors to leads, your online lead generation efforts are doomed to failure. Your website needs to both engage your visitors with the information they are looking for and ask for their contact information so you can reach out and turn them into clients. 5 Reasons to Use a Virtual Tour In conversation with Tim Denbo of VirtualTourCafe, we asked a simple question: "Why should agents create a [...]

By Victor Lund|2018-05-03T21:24:26-07:00September 23rd, 2013|Broker-Agent Information, Main category, Technology Evaluation|Comments Off

Pilgrims vs. Portals

History tells many stories of long ago that reflect on the conditions of today. I came across a story about the Pilgrims that made me think that in some way, it is similar to the real estate industry and portals. In 1630, a Pilgrim court dealt a nasty blow to one of its settlers. They ordered him to be incarcerated, burned his house, confiscated all of his goods, then ultimately exiled him from America. The Pilgrim’s name was Thomas Morton, and they said that he was a danger to society. Morton went to England and pleaded with the English court, [...]

By Victor Lund|2018-05-03T21:24:27-07:00September 20th, 2013|Broker-Agent Information, Main category, MLS Insights, Our Services, Technology Evaluation|7 Comments

FIND Offers Unique Reciprocal Data Sharing.

Before REALTORS® Property Resource (RPR) was conceived, the National Association of REALTORS® was working with their realtor.com partner, Move, Inc. to develop a library of information on every property in America. NAR selected another vendor and developed what we know as RPR today. MOVE took their prototype and developed a free product called FINDSM. FIND is proprietary software for MLSs that provides property centric data on more than 100 million real estate parcels in the United States, and offers agents and brokers access to timely, accurate and reliable listing information across MLS boundaries. Available as a link or a toolbar [...]

By Victor Lund|2018-05-03T21:24:28-07:00September 10th, 2013|Broker-Agent Information, MLS Insights, Technology Evaluation|2 Comments

How SourceMLS Benefits Brokers

The Council of MLS, an industry trade group that allows MLSs to collaborate on common initiatives and share best practices, released a new initiative today called SourceMLS. The goal of SourceMLS is to develop an industry-wide method that supports brokers with listing source validation. Listing validation allows brokers to take credit for having the best data quality of any consumer-facing website. Listing data is widely distributed on the Internet today. Unfortunately, consumers do not have a way to know if the listing they are looking at is valid: really for sale, or if the listing information is accurate, or even if [...]

By THE WAV GROUP|2018-05-03T21:24:28-07:00September 3rd, 2013|Broker-Agent Information, Main category|1 Comment

Product Overview of BombBomb for Real Estate VMail

BombBomb is a video mail program. You can record yourself talking on your computer or mobile device and send that recording as an email. It is a streaming email, so you are not sending a large file. Beyond vMail, BombBomb allows you to vLog or video blog. You can publish the recordings you make in newsletters, on your blog, website, or social media page. Suffice it to say, once the video is created, you can ship it anywhere. Using BombBomb for the first time was quick and easy. I entered a little bit of profile information and was off creating [...]

By Victor Lund|2018-05-03T21:24:28-07:00August 28th, 2013|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases, Suveys and Research, Technology Evaluation|8 Comments