ERA’s CEO Simon Chen Does A Good, Good Thing
Broker margins are under attack. Rather than thinking about how ERA can extract more margin out of their broker, they are thinking about how they can contribute margin to the brokers.
The Biggest Marketing Success in the History of The National Association of REALTORS®
NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.
Don’t Get Left behind! Top 5 Ways to Make 2020 the Year for Your MLS to Re-invent Itself Before It’s Too Late!
MLSs around the country are worried that their software, services or support are not keeping up. How can you stay current when you operate in just one small market and have had the same board members recycling through your organization for years? Here are five ways that the WAVes of Change program have helped MLSs be more successful.
Community Data Marketing: BHHS Fox and Roach Gets Creative
In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.
Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown
BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?
Real Estate Leaders Are Taking Off the Gloves
The buzz at Connect was that to win, tech startups need to work within the industry, and with the industry, not against it. That's where the investment dollars are going, and after this Connect, I can see why.
“Coming Soon” Programs from Compass and Howard Hanna– Find Out How HH Sold 55 Homes in One Month with Find It First
The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent.
Brokers Need to Rethink Their Website Strategy
The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...
Will Buyer’s Agents Survive?
Some would suggest that the buyer’s agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
Zillow 3D Home Tour is Really Property Panorama
Zillow took a page out of Property Panorama’s playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home – and claim it is a 3D tour.
Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass too. Are you next?
REAL TRENDS 500 Report Released
This year’s REAL TRENDS 500 REPORT is now released and available for view. The process that Steve Murray has followed in collecting the sales data for the report is rigorous. They collect the data directly from the franchise organizations and directly from independent firms.