Trend Spotter: Indie Broker Mergers in the San Francisco Bay Area Continue to Build Momentum

Red Oak Realty is a great company on the east side of the San Francisco Bay. This area provides a lucrative place for independent brokerage firms like Red Oak Realty to thrive. Pacific Union was the last company to focus on independent firm mergers in this area before their sale to Compass and now Red Oak Realty has announced an acquisition with Marvin Gardens Real Estate.

By |2019-09-06T13:03:13-07:00September 5th, 2019|Broker-Agent Information, Business Intelligence|Comments Off on Trend Spotter: Indie Broker Mergers in the San Francisco Bay Area Continue to Build Momentum

Broker Public Portal Announces Neil Dholakia of Keller Williams as New Board Member

Keller Williams has been an eager supporter of the Broker Public Portal. The strength of their commitment is evident by the involvement of their senior leadership on the BPP Board of Managers. Neil Dholakia, Chief Product Officer of Keller Williams, is the newest Board member as was announced Tuesday.

By |2019-09-04T17:41:09-07:00September 4th, 2019|Broker Public Portal, Broker-Agent Information, Press Releases|Comments Off on Broker Public Portal Announces Neil Dholakia of Keller Williams as New Board Member

May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|8 Comments

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.

By |2019-08-30T07:11:13-07:00August 28th, 2019|Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation|Comments Off on Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

ERA’s CEO Simon Chen Does A Good, Good Thing

Broker margins are under attack. Rather than thinking about how ERA can extract more margin out of their broker, they are thinking about how they can contribute margin to the brokers.

By |2019-08-28T10:06:09-07:00August 27th, 2019|Broker-Agent Information, Main category|Comments Off on ERA’s CEO Simon Chen Does A Good, Good Thing

The Biggest Marketing Success in the History of The National Association of REALTORS®

NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.

By |2019-08-26T15:47:00-07:00August 23rd, 2019|Broker-Agent Information, Main category, Marketing, NAR|1 Comment

Don’t Get Left behind! Top 5 Ways to Make 2020 the Year for Your MLS to Re-invent Itself Before It’s Too Late!

MLSs around the country are worried that their software, services or support are not keeping up. How can you stay current when you operate in just one small market and have had the same board members recycling through your organization for years? Here are five ways that the WAVes of Change program have helped MLSs be more successful.

By |2019-08-15T12:07:16-07:00August 15th, 2019|Broker-Agent Information, MLS Insights, Uncategorized, WAVes of Change|Comments Off on Don’t Get Left behind! Top 5 Ways to Make 2020 the Year for Your MLS to Re-invent Itself Before It’s Too Late!

Community Data Marketing: BHHS Fox and Roach Gets Creative

In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.

By |2019-08-09T12:21:50-07:00August 7th, 2019|Broker-Agent Information, Marketing, Technology|Comments Off on Community Data Marketing: BHHS Fox and Roach Gets Creative

Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?

By |2019-08-02T13:54:40-07:00August 2nd, 2019|Broker-Agent Information, Marketing|Comments Off on Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

Real Estate Leaders Are Taking Off the Gloves

The buzz at Connect was that to win, tech startups need to work within the industry, and with the industry, not against it. That's where the investment dollars are going, and after this Connect, I can see why.

By |2019-08-08T10:14:22-07:00August 1st, 2019|Broker-Agent Information, Conferences, Main category, Technology|Comments Off on Real Estate Leaders Are Taking Off the Gloves

“Coming Soon” Programs from Compass and Howard Hanna– Find Out How HH Sold 55 Homes in One Month with Find It First

The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent.

By |2019-07-25T08:35:22-07:00July 25th, 2019|Broker-Agent Information, Main category, MLS|5 Comments

Brokers Need to Rethink Their Website Strategy

The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...

By |2019-06-26T09:45:16-07:00June 23rd, 2019|Broker-Agent Information, Business Intelligence, Main category, Strategic Planning|Comments Off on Brokers Need to Rethink Their Website Strategy