In a world where digital presence is as crucial as physical location, the real estate industry finds itself navigating a turbulent sea of change. The recent antitrust ruling against Google has sent ripples through the digital landscape.
In this season of 2025 budgeting and year end planning, you may want to take a look at WAV Group’s Brokerage Technology Roadmap Report to start to think about what you should be thinking about for your brokerage technology solutions moving forward. The good news is the leading brokerage technology vendors have been working to help brokers operate more efficient and profitable businesses.
Just as the Olympics have created one of the world's most enduring brands, real estate professionals can build lasting, impactful brands by following a similar blueprint. Drawing inspiration from the Games, let's explore four fundamental components of a successful brand strategy that can elevate your real estate business to Olympic heights.
In the bustling marketplace of ideas and products, one skill stands paramount: the ability to excite your audience and stir emotion. I’ve always been a strong believer in the idea that emotions will sell more than any “feature vomit” ever will, and it’s a tried and true process with some of the world’s largest brands:
I do not know why Associations and MLSs do not impune this broker’s conduct with sanctions that are in place for this egregious behavior.
Because the MLS licenses the data from the broker, they must uphold their side of the bargain.
Ben Caballero is an improbable and incomparable real estate legend. How can an individual real estate agent based in Texas sell an average of more than 19 homes daily, every day of the week, including Saturdays and Sundays? Again, 19 homes a day, times 365 days last year, would be 6,935 home sales. Ben sold 7,012 homes in 2023. He is the sole listing agent on every sale, verified by every Multiple Listing Service he works with in Texas. He does not work with any other agent or team at HomesUSA.com, the brokerage where he also is CEO and founder. [...]
As technology continues to redefine the landscape of the real estate industry, brokerages are increasingly relying on data-driven strategies to stay ahead of the curve. In the latest installment of WAV Group's 2024 Brokerage Technology Roadmap, Part 3 dives deep into the critical realm of data management. Let's explore the cornerstone of data management outlined in this report: creating a robust data collection policy and strategy.
Get your attorneys on it. Pay close attention to the settlements that have already been announced, and do some 5th grade math.
Don’t miss this comprehensive look at successful real estate brokerage M&A. WAV Group colleagues George Slusser and Victor Lund will be covering each chapter of their new book Acquiring More Profit: The Definitive Guide to Successful Real Estate Brokerage Mergers & Acquisitions, during the 9-part webinar series. Acquiring More Profit is a collection of the best practices and invaluable insights George and Victor have garnered over decades of M&A work and thousands of brokerage acquisitions. George Slusser, renowned as the foremost expert in real estate M&A today, has completed more successful transactions in this space than anyone else. As the Head of the M&A division at WAV Group, he continues to assist brokerages in finding profitable growth opportunities.
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 4 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. The magic of the prompt There’s a secret to maximizing the effectiveness of generative AI that every real estate practitioner who uses AI must know above all else: the key to unlocking the best AI has to offer is in your prompts. This is a universal AI truth. It does not matter if you are using [...]
By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 3 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. AI survey reveals real estate’s heavy use, wide adoption A brand new study from real estate tech leader Delta Media shows the popularity and use of artificial intelligence (AI) in real estate has become nearly ubiquitous among America's leading real estate brokerages. Today, 75% of America's real estate brokerages already use AI technology, and almost 80% [...]
