Marketing your brokerage isn’t about better ideas, it’s about better execution! When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers, aid in recruitment and retention, and drive leads and sales. But, the hard truth is that marketing doesn’t always work and there are many common pitfalls that can easily be avoided.
Last week, the Broker Resource Network hosted a webinar for their members to discuss an emerging topic in real estate called Homeowners Under Management. It is a different perspective on how firms, teams, and agents approach client relationship management, and it marks a sea change in thinking that WAV Group believes is very important for the future of our industry.
Through fractional home ownership, the buyer can get investors who will purchase the property alongside them, depreciating the loan risk for a share of the home equity.
The Broker Public Portal (BPP) today announced the appointment of two new board members, Michael Barbaro, CEO of Redwith Inc. and RJ Long, managing partner of Coldwell Banker Real Properties Group.
Here at WAV Group, we invest a lot in business intelligence. Business intelligence is a broad term that can mean a lot of things. We define it as a 360-degree review that combines the collection of information from a variety of sources, then benchmarked against peer groups.
WAV Group is conducting a national study for brokers only to take the temperature of the current market of real estate brokerage technology. This type of research tells you a few things. First, it tells you what you need to focus on. Secondly, it allows you to track satisfaction with the products that you have replaced to see if you have moved the needle.
By now, you likely know that the Broker Public Portal and Homesnap have dissolved their joint venture. Much in the way that social media sites should hold true to limiting algorithm advertising and display all of my friend's feeds, the Broker Public Portal will display every listing and are committed to being ad-free.
This week, Zillow announced that Stan Humphries is retiring. He is an economist and the person that some have called the father of the Zestimate. The primary reason we looked at Zillow’s financial history today was in reference to this change in leadership.
One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.
From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head.
Years ago, after the acquisition from Brookfield, WAV Group collaborated with a team at Pacific Union to take a historical snapshot of the brand from the eyes of the consumer and the agent. We identified that the local, boutique essence of the Pacific Union brand had been eroded over time by efforts to grow through recruiting anyone and everyone.
Today, the primary listing management solution used by brokers is the stock solution that is provided by the MLS system vendor. From there, listings are returned back to the brokerage. Ocusell's whitepaper discusses the business toils of listing management that creates the demand for having a stand-alone listing management solution.
