This week, Zillow announced that Stan Humphries is retiring. He is an economist and the person that some have called the father of the Zestimate. The primary reason we looked at Zillow’s financial history today was in reference to this change in leadership.
One undeniable superpower of the Keller Williams brand is training. Keller Williams GO Network has taken education of their agents to the next level. While Keller Williams is not the only company focused on training, they do happen to be revered by many, to be the leader in education and training in the real estate industry.
From our perspective, the future is homeowners under management. Define that in your business and you are bound to succeed. Every human interaction with homeowners is a sensor that informs the consumer of your commitment to serving them, and the affirmation that they entrust you with the roof over their head.
Years ago, after the acquisition from Brookfield, WAV Group collaborated with a team at Pacific Union to take a historical snapshot of the brand from the eyes of the consumer and the agent. We identified that the local, boutique essence of the Pacific Union brand had been eroded over time by efforts to grow through recruiting anyone and everyone.
Today, the primary listing management solution used by brokers is the stock solution that is provided by the MLS system vendor. From there, listings are returned back to the brokerage. Ocusell's whitepaper discusses the business toils of listing management that creates the demand for having a stand-alone listing management solution.
If you want to compete as a brokerage, you can borrow the playbook of realtor.com to create articles that leverage your local expertise and deliver the most interesting article content for consumers in your area. The trick here is to make sure that consumers are engaging with your content. That is the benefit of following the headlines of realtor.com.
Register now to watch WAV Group partner, Mark A. McLaughlin - who works with our brokerage clients around executive strategic planning and coaching along with M&A - join Brian Boero Thursday Sept. 15th @ 10am PST to chat about the key issue facing firms today - "How to Navigate in an Uncertain Market."
The Broker Resource Network’s Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its 'Broker First' mission. They set the tone of advocacy and research which benefits brokers.
This year's annual Florida Realtors® Convention & Trade Expo takes place Aug. 24-25, 2022, at Rosen Shingle Creek resort in Orlando, Fla. Realtors from around the state will discuss crucial issues that shape their profession, selecting from nearly 40 education sessions. Topics run the gamut, from how to sell luxury homes, the post-pandemic future of global real estate, how traditional brokerages can increase their profit margin, how to create videos people will watch, and proven strategies for "irresistible" listing presentations. The convention and workshop schedule is here. According to the Florida Realtors, the top keynoter is entrepreneur, celebrity, and self-made billionaire Martha Stewart, [...]
It has been a long time since brokers have gathered to shake hands and reconnect on a professional and social level. More than anything, the RISMedia CEO & Leadership Exchange is a place for brokers to meet and learn from each other.
There is a certain DNA to Howard Hanna. Despite the company’s size and breadth of market coverage, they have developed a company culture that attracts and welcomes legendary firms like Beverly-Hanks REALTORS®. This is the 22nd merger in the past five years by the Hanna family of companies.
MLSs and Associations have websites that display brokerage and agent rosters, but very few of them provide the kind of information that a potential consumer wants to see when selecting a professional. Brokers (and their technology vendors) would love to get a data feed of their agents. The utility of this data feed goes beyond display on the broker/agent website.
