3 Takeaways From The Florida Realtors Convention

In Orlando, Florida, the energy was electric, the attendance was impressive (several thousand) and the headliner was Jay Leno. Florida Realtors marked their 100th anniversary with a bash that will be long remembered, a hallmark salute to the accomplishments of one of the largest and most enduring state trade associations in America. For me, it was a return trip to a convention I knew well, having been an architect of a major sponsorship by my one time employer, Great Western Bank, many decades ago. The quick trip I took from Seattle to Orlando was well worth the investment, and it brought a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Broker Technology Research, Main category|Comments Off on 3 Takeaways From The Florida Realtors Convention
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How Do Top Homes.com and Realtor.com Compare?

Since internet is among the top three most important methods of generating real estate leads and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But, how can agents effectively compare the value propositions of marketing on the most popular real estate sites? An analysis of online marketing solutions from Realtor.com and Homes.com show that their marketing tools stack up pretty solidly when compared side by side, offering a range of options to suit any agent’s CRM strategy, marketing budget, and revenue goals. Both [...]

By |2018-05-03T21:23:06-07:00September 8th, 2016|Broker Technology Research, Broker-Agent Information, Technology Evaluation|Comments Off on How Do Top Homes.com and Realtor.com Compare?
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BHGRE Metro Brokers Shares Zap Story

WAV Group was very fortunate to spend time with Better Homes and Gardens Real Estate Metro Brokers (Metro Brokers) Chief Operating Officer, Craig McClelland to learn about their role out of the highly touted Zap platform. The Zap platform is the strategic technology brokerage solution developed by ZapLabs (formerly ZipRealty) that is being rolled out to all of the REALOGY® Franchise Group brands, ergo 250,000 real estate professionals. WAV Group was surprised by the Metro Brokers announcement that they were launching Zap this early in the roll out. Metro Brokers is a huge Atlanta, GA brokerage firm with 1930 agents and [...]

By |2018-05-03T21:23:06-07:00September 6th, 2016|Broker Technology Research, Technology Evaluation|Comments Off on BHGRE Metro Brokers Shares Zap Story
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CoreLogic Earns Real Estate’s Top Award as “Most Innovative” Company

When you dominate an industry by market share as CoreLogic does in real estate, there are certain adjectives that become elusive. One of them is “innovative.” That’s because Conventional Wisdom in real estate says that when it comes to tech firms, it’s only the ones with the shiniest and newest objects – run by the new kids on the block – that are deemed innovative. Certainly, it’s not a word typically used to describe a company founded in the early 1990s. Yet about 10 days ago, something remarkable happened in the City of San Francisco, one of the bastions of [...]

By |2018-05-03T21:23:07-07:00August 17th, 2016|Broker Technology Research, Press Releases|Comments Off on CoreLogic Earns Real Estate’s Top Award as “Most Innovative” Company
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What Does Your Website Say About You?

Websites are the public faces of real estate professionals.  No other single marketing tool comes close to equalling the importance of a  website.  They deliver the first images and words about an agent or a brokerage that prospective clients and customers see. If a site doesn’t connect with  consumers in a matter of seconds; that first impression could be a real estate professional’s last chance to win a new account.  Sites that consistently fail to be compelling can do serious damage to a perfectly competent real estate practice. Yet hundreds of thousands of agents and brokers publish sites that miss [...]

By |2018-05-03T21:23:07-07:00August 16th, 2016|Broker Technology Research|Comments Off on What Does Your Website Say About You?
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Social Networks vs. Local Expertise: A New Challenge for Brokerages

The opinions and experiences of friends and acquaintances have always shaped the way people think about buying, owning and selling homes.  New research suggests that the social networks that influence attitudes towards real estate decision-making today are more likely to be national, not local, and the consequences could be serious.  Thus, consumers are making critical decisions about buying, selling, owning or renting in part based not on conditions in the markets where they live but on the experiences of friends who may live across the continent. The new way people think about real estate presents real challenges to real estate [...]

By |2018-05-03T21:23:08-07:00August 16th, 2016|Broker Technology Research|Comments Off on Social Networks vs. Local Expertise: A New Challenge for Brokerages
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Impact of CoreLogic and Graphiq Deal

Earlier this month, Santa Barbara based Graphiq and CoreLogic announced an agreement between the two companies. As it turns out, Graphiq has been providing services to other areas of CoreLogic before expanding their relationship to the Real Estate Solutions group managed by Chris Bennett. Graphiq is a company that takes big data and turns it into something they call Visualizations (think graphs and charts). There are two features which make Graphiq unique. First is that Graphiq can handle CoreLogic’s volume of property data and second, they provide visualizations that are embeddable, update dynamically, and can be accessed using an API. [...]

By |2018-05-03T21:23:08-07:00August 16th, 2016|Broker Technology Research, Main category|Comments Off on Impact of CoreLogic and Graphiq Deal
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Imprev Study: Upstream garners remarkable support

Going into Real Estate Connect San Francisco, Upstream CEO Alex Lange should be all smiles when he reads the latest Thought Leader Survey – an Upstream-focused study – from real estate marketing automation leader Imprev. The latest Imprev study released today shows that 84% of the more than 300 top real estate execs participating say they “support” Upstream. Alex already had a strong wind of momentum at his back after releasing, to much praise, the new Upstream website. Upstream is also nominated for a 2016 Innovator Award by Connect conference organizer, Inman News. The nomination in itself is a considerable [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Press Releases, Suveys and Research|Comments Off on Imprev Study: Upstream garners remarkable support
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RESO Continues to Expand it’s Influence and Leadership

The dedicated staff at the Real Estate Standards Organization (RESO) and thousands of volunteers from companies across the globe have labored away at the arduous task of creating consistent data standards to be used by all MLSs, technology companies and brokerages.  They have set the stage for a ton more efficiency and innovation in our industry. The RESO Data Dictionary is now available through nearly 550 MLSs across the country serving nearly 1.2mm REALTORS® today and the RETS data transportation standard has been adopted by every MLS organization and successfully utilized over the past 16 years since its inception. RESO’s [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on RESO Continues to Expand it’s Influence and Leadership
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20 Years and Counting: Still Waiting For Digital Real Estate Transactions

In the 1990s, it was called disintermediation. In the 2010s, we are calling it disruption. Back then, we talked about a “new paradigm” that would alter the real estate business forever. Now we talk about “new business models” doing the same. The names may have changed, but the bottom line is this: I am still waiting for digital real estate transactions to be a common practice, not the exception to the rule.   What has really changed? Next month in early August, like many of my colleagues, I am heading to Inman News Real Estate Connect in San Francisco. It’s [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information|Comments Off on 20 Years and Counting: Still Waiting For Digital Real Estate Transactions
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The Confident House Hunter: A Better, Different Way to Buy

It was a sunny day on beautiful Bainbridge Island two years ago when I met with Dylan Chalk. It was at the New Rose Café, a nearly secret lunch spot hidden among the plants and outdoor sculptures at the historically significant Bainbridge Gardens. Dylan had an idea for a new book about home buying and he was seeking my professional counsel, as well as my writing, editing – and eventually – promotional skills. As a member of the National Association of Real Estate Editors (naree.org) for more than a couple of decades, I have received enough books about buying a [...]

By |2018-05-03T21:23:11-07:00July 20th, 2016|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on The Confident House Hunter: A Better, Different Way to Buy
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Are You Selling To Your Competitors

Companies across the real estate spectrum who are selling to their competitors are having fantastic results. The process of expanding your communication strategy to include competitors is found to drive more new business than ever imagined. In the old days, companies locked down their communications plans to hide from sharing information with their competitors. Today, the overwhelming trend is to occupy more share of voice to position your company as a market leader. WAV Group consulting works with Associations of REALTORS®, Multiple Listing Service Providers (MLS), and technology firms to implement these programs through WAV Group Communications. Below are some [...]

By |2018-05-03T21:23:12-07:00June 14th, 2016|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off on Are You Selling To Your Competitors
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