Real Estate Mobile – Who Will Change the Paradigm?

I love mobile technology and I have really been enjoying watching the advent of some very cool products finally become real in our industry. We have been talking about it for years and today, finally, there are some excellent mobile tools on the market. Make no mistake, though, mobile is still in the baby step phase in my opinion and we are going to see some big advances in the coming years. Mobile, after all, is destined to become the norm rather than the add on, so rather than just catching up to our MLS desktop tools it will pass [...]

By |2018-05-03T21:24:37-07:00May 8th, 2013|Broker Technology Research, Main category, MLS Insights, Technology Evaluation|3 Comments
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In Search Of A Perfect Broker VOW

WAV Group is conducting research to discover if there is any broker in the United States who has pulled out of IDX and only offers a Virtual Office Website to consumers. Presumably, it would be a large enough broker who would display their listings publicly without the need to register to the site. If consumers wanted to see other broker listings, they would need to register. No other broker would be able to display that brokers listings to the public. If you know of such a site here in America, please direct me to it and you will be handsomely rewarded. My loving relationship [...]

By |2018-05-03T21:24:37-07:00April 29th, 2013|Broker Technology Research, Broker-Agent Information, Main category|3 Comments
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It is all about schools

The most active group of home buyers in sellers in America have one thing in common - school age children.  Traditionally, real estate has ducked the consumer by avoiding the laborious and somewhat liability producing task of informing consumers about schools. Our industry has largely taken the stance that if a consumer wants to know about schools, they will provide the phone number to the school district. Good luck with that. This is not true of all brokers or MLSs. Some have invested heavily in procuring the most accurate school data available. You will often find the information somewhere down below the [...]

By |2018-05-03T21:24:38-07:00April 23rd, 2013|Broker Technology Research, Main category, MLS Insights|Comments Off on It is all about schools
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How Leading MLSs Are Winning with Public Service Apps

First-time home buyers are necessary for a healthy housing market, but their needs and behaviors have changed. This group is doing more research in advance of working with an agent, and it's no surprise that their research is happening online. In fact, real estate related searches on Google.com have grown more than 200 percent over the past four years, with frequently searched terms like FHA loan, home grants and homebuyer assistance. Are your MLS core services prepared to serve these buyers? Join MLS leaders John Mosey of NorthstarMLS and Merri Jo Cowen of My Florida Regional MLS for a discussion about [...]

By |2018-05-03T21:24:38-07:00April 15th, 2013|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on How Leading MLSs Are Winning with Public Service Apps
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Warren Buffett Speaks About Home Services

Berkshire Hathaway is a company with $200 Billion dollars in net worth with 300,000 employees. It is one of the three largest companies in America, and according to Buffett, it is a company that is built to last forever. That is the way Berkshire Hathaway thinks. Build businesses that last forever. There is a great quote in this video, one I believe I have heard him say in the past, "You see who is swimming naked when the tide goes out." During the last four or five years of housing market adjustments, most companies played defense, but Home Services of America [...]

By |2018-05-03T21:24:38-07:00April 5th, 2013|Broker Technology Research, Clients, Main category|3 Comments
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NAR REach Program announces 6 companies joining accelerator

For those of you who do not know, there is a derivative initiative of NAR's Second Century Ventrures venture capital fund called REach. The REach program has a grand board of advisors, and a board of mentors. The program requests submissions from companies who are looking to enter the real estate industry. If selected, the REach programs provides support and advisory services to these businesses so that they hit the ground running with some industry awareness. Here are the top 6 BombBomb - Provides a complete e-mail and video marketing platform for developing, sending and tracking results of traditional and video e-mail [...]

By |2018-05-03T21:24:39-07:00March 26th, 2013|Broker Technology Research, Main category, MLS Insights, Press Releases|1 Comment
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RBI Goes Nationwide With CoreLogic

rbiEXPERT is now being launched nationwide through a partnership with CoreLogic. MLSs interested in this service should contact RBI or CoreLogic to reserve placement in the integration schedule. RealEstate Business Intelligence, or RBI is a subsidiary of Metropolitan Regional Information Systems, or MRIS. The company was formed to meet the market analytic needs of roughly 40,000 subscribers to the MLS system in the Mid-Atlantic States – Maryland, Virginia, Washington DC, parts of Pennsylvania, Delaware, and West Virginia. Their premium product, rbiEXPERT allows professionals to slice, dice, visualize, and share real estate market trends with their buyers and sellers in the [...]

By |2018-05-03T21:24:39-07:00March 22nd, 2013|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|Comments Off on RBI Goes Nationwide With CoreLogic
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Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]

By |2018-05-03T21:24:40-07:00February 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research|3 Comments
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Is the MLS In Danger?

I do not really know Alain Pinel as well as I would like to. He sold the company that bears his name and pursued other interests. He is back now and runs the Luxury division of Intero Real Estate, one of Alain Pinel Real Estate's chief competitors in San Jose, along with Coldwell Banker and others. What I do know of Alain Pinel I like and respect a lot. I have a similar level of respect for the maverick efforts of Intero, who used passion combined with technology (AgentAchieve) to launch a powerful brokerage in a very competitive marketplace. In a [...]

By |2018-05-03T21:24:41-07:00February 20th, 2013|Broker Technology Research, Main category, MLS Insights, Strategic Planning|4 Comments
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Are my listings going everywhere – Zillow Front Door

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

By |2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments
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Where is the Genius Bar for Real Estate Tech?

There is no doubt that consumers trust an expert more than they trust themselves. If you look back at breakthroughs that have lead to consumer success and major increases of consumption and adoption, it always occurs when the vendor provides a local expert. Apple was not the first company to figure this out. There are many examples, but certainly Rite-Aid did it with an in-store pharmacist; Home Depot did it with in store builders and remodelers; and Best Buy did it in technology. What Apple did was take it all to a new level with product super heros. The Strategy [...]

By |2018-05-03T21:24:42-07:00February 11th, 2013|Broker Technology Research, MLS Insights|Comments Off on Where is the Genius Bar for Real Estate Tech?
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Zillow to power HGTV

I have always been a fan of HGTV’s strategy to marry their television audience and content with property search. I do not watch TV much, but I do tune into HGTV from time to time and have run some analysis on the comprehensiveness of the listing data on their site. From our point of view, HGTV did not go far enough to put timely calls to action into programming to drive the television audience to search for homes on their property search portal. This is my opinion, not grounded in any facts. Suffice it to say that Zillow is going [...]

By |2018-05-03T21:24:42-07:00February 8th, 2013|Broker Technology Research, Main category, Press Releases|Comments Off on Zillow to power HGTV
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