Broker Technology Research Archives

REALTOR.Com Shoots across bow of Trulia and Zillow

The industry knows the dirty little secret. Many third party listing websites are full of garbage data. In a major online marketing effort, REALTOR.com is telling this story. Inaccurate listings are not appearing here and there, but more than half the "for sale" listings on many sites populated from syndication are duplicates, already sold, expired, pending, or bank owned homes that are not for sale at all. Bad real estate listing information is bad for the real estate industry. So many of these sites claim to be consumer centric, but they blatantly and knowingly allow data to be fed to their [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 23rd, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Strategic Planning|Comments Off

Century 21 touches franchises with 2012 plan

Century 21 is cool. And that is a new thing for a 40-year-old real estate brand. I purchased my primary home from a Century 21 agent because of the agent, not because of the brand. However, in the past few years, Century 21 started looking cool. Being a cynic and a skeptic, I did not really believe that they were cool. Sotheby’s is luxury, Coldwell Banker is business, BH&G is lifestyle, ERA is old school, and Century 21 is Middle America. None of those brands are cool. That changed for me today. WAV Group works with lots of brokers. They [...]

By Victor Lund|2018-05-03T21:25:06-07:00April 12th, 2012|Broker Technology Research, Main category, Marketing|1 Comment

Where have all of the leads from MLS Consumer Websites gone?
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Where have all of the leads from MLS Consumer Websites gone?

Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports

Where have all of the leads from MLS Consumer Websites gone?

Every time we conduct a survey with agents they tell us how little they know about the number of leads or listing exposure they are receiving from their MLS Consumer Websites. Some agents know the sites exist-some don’t even know that much. It is pretty much universal that agents are not getting regular reports telling them how valuable their MLS consumer website is to their business. When asked how interested they would be in getting a lead generation report from their MLS, there is pretty much unanimous interest in receiving this valuable information. In the most recent Member Customer Satisfaction [...]

By Marilyn Wilson|2018-05-03T21:25:07-07:00April 9th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Reports|4 Comments

WAV Group Partner Mike Audet to Speak at Michigan Association of REALTORS® Broker Summit

The real estate industry is going through a number of significant “shifts” today that will change the way our industry operates in the future. These shifts are the result of natural pressures building up. The pressure occurs slowly over time but when it reaches a critical point change has to happen and we believe we are seeing this on a number of fronts in our industry today. Mike Audet, founding partner of WAV Group, will be the keynote speaker at the Michigan Association of REALTORS® "Broker Summit" event being held in Detroit, Michigan on April 25th. Mike will talk about these key [...]

By THE WAV GROUP|2018-05-03T21:25:07-07:00April 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Strategic Planning, Technology Evaluation|Comments Off

Mike Audet Speaks at Realcomp’s Tools of the Trade Expo

WAV Group partner, Mike Audet, spoke last week at Realcomp’s “Tools of the Trade Expo” in Dearborn, Michigan at the beautiful Michael Guido Theater complex, in the Ford Community and Performing Arts Center. Mike gave an Industry Update to the Brokers on numerous topics from Syndication and Shifts in Real Estate Technology to Data Licensing Opportunities. This event could well be the model for other MLSs to follow in providing great outreach support to the members. From the keynote address by BravoTV’s Jeffery Lewis, star of “Flipping Out” and presentations including […]

By THE WAV GROUP|2018-05-03T21:25:08-07:00March 26th, 2012|Broker Technology Research, Broker-Agent Information, Clients, Main category, MLS Insights, Our Services|Comments Off

iPad Listing Presentation Apps are hot for 2012

If you appreciate research, you will enjoy some of these statistics. They point to the prioritization of tools that agents and brokers are seeking to improve the effectiveness of their marketing. The survey conducted by Imprev was presented to agents and brokers attending the Leading Real Estate Companies of the World conference. Keynote: They want iPad Listing Presentation Apps. With Apple selling more than 250,000 iPads a week - it is clearly a game changer that professional real estate agents are adopting. RE/MAX in concert with Imprev is the first company to launch a franchise-wide listing presentation tool for the [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research, Technology Evaluation|Comments Off

Victor Lund to speak at Leading RE Conference Monday

WAV Group partner, Victor Lund has been invited to speak at the Leading Real Estate Companies of the World Conference on Monday, March 26th, 2012 in Orlando, FL. 1 PM EST. Leading RE is one of the best organized and most highly respected group of brokers in the United States. They are comprised of real estate brokerages from across the nation who are independent (not a franchise) and each of them qualified for membership by having the highest market share of any independent brokerage in their region. Today’s real estate brokerage is lifting its head once again from the slumber [...]

By Victor Lund|2018-05-03T21:25:08-07:00March 22nd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off

New iPad is here – more fun, more fast

I woke up at 3:42 am pacific time this morning, only to realize I was probably one of the first people on the West Coast to see the “official” launch of the latest version of the iPad. While there is no AMAZING new innovation that we’ve never seen before, they have taken the device to new levels in a few interesting ways. First, there is a new high definition screen called a “Retinal” screen that delivers more pixels per square inch than anything we’ve seen to date including high definition televisions, according to the video promotions from Apple. Next, it [...]

By Marilyn Wilson|2018-05-03T21:25:09-07:00March 16th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off

How Strategic is your Strategic Plan?
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How Strategic is your Strategic Plan?

Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category

How Strategic is your Strategic Plan?

The real estate industry is in a state of flux – many of the rules as we know it are changing before our eyes. Demanding consumers now require a lot more from their agents. Agents expect more from their brokers. Brokers believe their Associations and MLSs need to do more to help them survive. Every group in the real estate “food chain” is at risk of becoming overpriced, irrelevant or both by the changes before us. So what is YOUR organization doing to prepare for the inevitable changes being thrust upon it? Is your group looking at “worst case” scenario [...]

By Marilyn Wilson|2018-05-03T21:25:09-07:00March 15th, 2012|Broker Technology Research, Broker-Agent Information, How to Make Strategic Planning Really Work in your MLS, Main category|Comments Off

RE/MAX renews VOWS with Homes.com

Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|Comments Off

NAR and Ann Bailey saved us with CIVIXX

Real Estate agents, brokers and MLSs have plenty to complain about today. Real Estate is in a challenging cycle representing a blend of customary challenges with economic cycles that are beyond our control. When the National Association of REALTORS announced the CIVIXX settlement at Convention for the healthy sum of $7.5 Million to settle the patent lawsuit, the industry was a bit surprised. Many thanks to the nation’s league of MLSs who participated in funding the $7.5M bounty. Most MLSs also received significant contributions from their MLS vendors like LPS, Corelogic, FBS, Rapattoni and others. We all owe gratitude to [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights|Comments Off

MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|Comments Off