Press Release from Neilson:  Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.  Since Women are a core audience for REAL Estate Marketing, it would seem that social mobile networking would be a good strategy for agents and brokers today. Mobile Social Networking Gender Gap A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.   Forty-five percent of all mobile [...]

  As you can see from the photo, my mail "in box" gets very little attention.  Imagine my surprise when I received a direct mail marketing piece from Google! For the past 5 years or so, real estate brokers and practitioners have been bludgeoned to believe that print marketing is dead, and that online marketing is the way to go.  One would think that there would be no better poster child for online marketing than the inventor of the concept - Google.  But alas, the king has revealed that online advertising on its own is not good enough.  Google realizes that direct mail, print advertising is [...]

The new Real Estate Book website provides and excellent value to their print advertisers - extending the effectiveness of print advertising to the internet.  They support consumers who start their buying or selling process by picking up a magazine.  They support their advertisers by providing a website that effectively competes for online consumers against the top sites for search engine optimization. The realestatebook.com had me from the word Arroyo.  The best online forms automatically ‘guess’ what you are typing as you enter each letter of text.  I love this feature - it makes me believe that the machine is thinking [...]