A few articles ago, we looked at why Google Tag Manager is a Brokers friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together.
WAV GROUP has gotten acquainted with myPlanit and it's CEO Adrienne Meisels. Adrienne is a fantastic person who is super smart and developing a very creative application that lets agents look at a map to see the places they have gone (like listing appointments, open houses, etc) and visualize their journey on a timeline. It's a lot more than that, but you can appreciate how this example would benefit an agent. Adrienne uses the term The Internet of You. myPlanit does the work for you by privately and securely tracking the things that you do, for you. Inman News gave [...]
Another member of The Realty Alliance is kicking up activity on the acquisition trail. As Real Trends CEO Steve Murray has spotted, large firms are getting larger. HUNT Real Estate, the second largest ERA franchise in the world has expanded from the Upstate New York market into the Boston, MA market by acquiring ERA Key Realty. WAV Group congratulates the Hunt family and the Taylor family for opening another major demographic market area. I would expect that HUNT Mortgage and other affiliated companies in commercial, property management, insurance, and title will get added to the Boston market area. HUNT will [...]
Each year, I review the Swanepoel Trends Report. It’s a nod of respect for Stefan Swanepoel and the work that he does. His reports deliver exactly what they intend. They provide a few hours of reading that will stimulate you to absorb various perspectives and reflect. I have a full library of the reports and find myself pulling them off the shelf throughout the year for one reason or another. The real estate industry is a living thing that is fundamental to society. Like the history that comes before it, we watch change happen and are influenced by our years [...]
IRVINE, Calif., February 7, 2018—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced it is adding DisclosureSave to the Clareity® SSO Dashboard to enable nearly twenty-thousand California agents simpler access to natural hazard disclosure reports required to close each transaction. Three multiple listing organizations throughout the state now display DisclosureSave as an option for their members—allowing them to conveniently select and order reports directly from the Discover Network panel within the Clareity SSO Dashboard. “We brought DisclosureSave into the CoreLogic family to offer real estate professionals in California a high quality, data-powered product and [...]
In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud. Franchises and networks like LeadingRE have been providing data services for their brokers over decades. No doubt, the most notorious version is the legacy CREST system at Realogy Holdings Corporation®. Keller Williams® CEO, Gary Keller has kicked off a Billion dollar investment in technology. RE/MAX® is in a process to buy a company or outsource to a vendor. Berkshire Hathaway Home Services® has [...]
We’re starting to see the impact of a new leadership team at the National Association of REALTORS® led by Bob Goldberg, a strategic, yet practical leader that is SERIOUS about making the industry function more effectively. He also seems to be critically evaluating every investment in technology and making some bold moves to re-focus efforts. NAR announced yesterday that is shutting down development on its Advanced Multilist Platform, or AMP. AMP was under development for a few years at a burn rate of $6 Million per year. The concept behind AMP was solid – consolidate MLS data into a single [...]
Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately – pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in South East Florida among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is [...]
Cleveland, Ohio (January 30, 2018) – Howard Hanna Real Estate Services, the third largest real estate company in the United States, is pleased to welcome Welles Bowen Realtors to the Hanna family of companies. For over 100 years, Welles Bowen Realtors has been serving Northwest Ohio with the latest in marketing and technology. A reputable local real estate broker, Welles Bowen Realtors will now be able to provide the over 150 professionals in their 10 offices with Howard Hanna’s programs, services, and business resources. “Two years ago, we opened up our new Howard Hanna Toledo/Maumee office with a commitment to the region,” said [...]
WAV Group is pleased to announce David Gumpper as the latest addition to its growing suite of executive leaders. David Gumpper, former Chief Technology Officer for Michael Saunders & Company and Founder of the Gumpper Group, a strong industry advocate will be leading the company’s Technology Consulting division. David’s depth of experience helping brokerages increase market share uniquely qualifies him to help technology companies, brokerages and MLSs drive success by delivering technology and marketing programs. David is expert at o leading the development of sound technology strategies that position a company well for success and then develop workable and practical [...]
Showing Service Delivers Key Ingredient In Broker Success WAV Group has just published a case study examining specialized showing software. WAV Group works with real estate brokerages to assess back end technology solutions. Real estate brokers have been working with specialized back-end showing software like Centralized Showing Service. This paper examines two very different customers of CSS. First, we examined a long-time customer of CSS, Ebby Halliday, Realtors®. In the case of Ebby Halliday, we wanted to understand the reasoning with why they’ve stuck with Centralized Showing Service for such a long time, and what the strategic value is to [...]
Industry effort ”blows the doors off estimates;” Should quiet critics, leaders say ROCKVILLE, MD, January 23, 2018 – Broker Public Portal (BPP) since its launch with Homesnap in January last year has grown from serving 45 Multiple Listing Services to more than 120 MLSs today, representing 800,000 real estate agents and brokers. As a result, Homesnap has become one of the nation’s most collaborative consumer real estate apps. Real estate agents have invited more than 19 million clients and contacts to access MLS listing data, and 8.5 million consumers have engaged with their agents through Homesnap. Broker Public Portal [...]
