Swanepoel Power 200 Honors 2018 Industry Leaders

Just this week the, Swanepoel Power 200 was released, naming the Top 200 people in the real estate industry. Inman News dropped their Top 100 Influencers list – so Swanepoel is the one and only definitive list. The 2017 Swanepoel Power 200 list is “truly designed to recognize the most powerful and influential in our business,” According to Swanepoel T3.  “It is culled from over 3 million real estate professionals, with less than 0.01% selected to be included. The firm spends over 400 hours in researching and analyzing the rankings. Leaders from all residential real estate brands, brokerages, technology companies, [...]

By |2018-01-23T05:00:33-08:00January 23rd, 2018|Main category|Comments Off on Swanepoel Power 200 Honors 2018 Industry Leaders
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The MLS – The Ultimate Real Estate Marketing Network

We all know that successful agents are always looking for new ways to grow their business. Some spends hundreds or even thousands of dollars a month with online portals.  Some pay $29.99 a month to a BUNCH of technologies hoping they will provide them with a magic bullet of brilliance.  While there are billions of dollars spent online every year, most agents are disappointed by the results of these disjointed investments. The same agents that are happy to spend thousands on many ill-fated and poorly executed outside marketing services, ALSO belong to their local MLS.  They are spending well UNDER [...]

By |2018-01-21T17:00:42-08:00January 21st, 2018|Main category|Comments Off on The MLS – The Ultimate Real Estate Marketing Network
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Survey: Industry Leaders Show Record Confidence in 2018 Economy, Housing

An unprecedented 73% of top real estate executives say the U.S. economy will improve or improve significantly. That’s the highest level of confidence real estate leaders have expressed since Imprev started its annual Thought Leader Economy & Housing Outlook Study in 2012. These numbers are simply stunning. Top real estate executives’ confidence in America’s economy has more than doubled since October 2016. Then just 32% said the U.S. economy would improve or improve significantly. The 2016 survey was conducted immediately prior to the U.S. presidential election. The highest confidence level prior to the current study was 54% in 2012. The [...]

By |2018-01-20T12:00:51-08:00January 20th, 2018|Main category|Comments Off on Survey: Industry Leaders Show Record Confidence in 2018 Economy, Housing
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Real Estate’s First HyperLocal White Paper Discovers A “Movement”

Social media, mobile technology and marketing automation: those are the three ingredients that are changing real estate in a profound and everlasting way. And, unlike many skeptics, I believe it’s for the better. My proof is the emergence of a “HyperLocal Movement” in real estate that the confluence of these three has fueled. Now there is really nothing new about the “idea” of HyperLocal in real estate. No other industry has been more focused on being local than ours. Many agents have legitimately been practicing hyperlocalism for years, if not decades. What is new is what's happening NOW with hyperlocalism, [...]

By |2018-01-19T12:00:23-08:00January 19th, 2018|Main category|Comments Off on Real Estate’s First HyperLocal White Paper Discovers A “Movement”
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All Computers and Servers At Risk from Spectre and Meltdown

Every computer device – server, laptop, desktop, every router, every wireless router, every network printer, every network fax machine, and every phone is impacted. Don’t freak out. Being impacted and being attacked are two different things. We are going to explain what is happening in layman terms and help you get through it. Right before Christmas, researchers discovered that there is a security vulnerability (like an open door) that exposes computers built after 1995 to risk. Google found it (nod in reverence to Jann Horn of Google who was a key researcher who found both vulnerabilities – Meltdown and Spectre. [...]

By |2018-01-18T12:00:05-08:00January 18th, 2018|Main category|Comments Off on All Computers and Servers At Risk from Spectre and Meltdown
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ShowingTimes’ MarketView Broker to Compete with BrokerMetrics™, TrendGraphix®, and Collateral Analytics®

A number of years ago, ShowingTime purchased a number of companies that focus on market stats. Those products were listing centric, providing brokers with the capability to look at the market activity around a single property, neighborhood, city/town, zip code, etc. The charts are beautiful, and easily embedded into a broker’s website. Track Competition and MarketShare With this new product, they are developing market charts that change the focus from listings to the brokers and agents that sell them. You can look at the trend of an agent or broker’s production either on the buy side or the sell side, [...]

By |2018-01-18T09:29:17-08:00January 18th, 2018|Main category, Press Releases|Comments Off on ShowingTimes’ MarketView Broker to Compete with BrokerMetrics™, TrendGraphix®, and Collateral Analytics®
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Brokers Need to Know that Bitcoin has an Economic Flaw

But the biggest gains may be ahead. If you took economics class in college, you understand that currencies of any type have a relationship between four very important metrics: MV=PQ. M is the total amount of money supply in circulation. V is the velocity of money and the frequency that it is being circulated. P is the price level Q is the inflation adjusted index of goods and services. The economic flaw with Bitcoin is that you cannot buy much with it. Sure – we hear these isolated discussions about people buying houses with Bitcoin, but those are isolated one-offs. [...]

By |2018-01-10T10:00:53-08:00January 10th, 2018|Cyber, Main category|Comments Off on Brokers Need to Know that Bitcoin has an Economic Flaw
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Great PR Begins First and Foremost with Understanding the Media

For the last few weeks, I have been wearing the hat of a reporter. All I can say to the journalists whom I have worked with over the last couple of dozen years: I now feel your pain when it comes to unsolicited pitches from PR people. Moreover, I apologize on behalf of seasoned PR pros who would be as disappointed from this experience as I am. I now understand why many of you treat me with immediate suspicion and even an attitude of disdain if you have never worked with me before. It appears my chosen profession is still [...]

By |2018-01-09T06:12:12-08:00January 9th, 2018|Main category|Comments Off on Great PR Begins First and Foremost with Understanding the Media
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Pam O’Connor Retiring as CEO of Leading Real Estate Companies of the World

Pam Johnson O’Connor has announced that she will be retiring from Leading Real Estate Companies of the World. Paul Boomsma, who currently serves a dual role as LeadingRE chief operating officer and president of Luxury Portfolio International®, will assume responsibilities as president and CEO upon O’Connor’s retirement. Pam has had an amazing career in the relocation and residential real estate industry.  Here are just a few of her accolades: Here are a few of Pam's accomplishments:  Pam was the first woman executive to head a major real estate network in 1985, her experience managing real estate and relocation organizations extends [...]

By |2018-01-09T06:00:57-08:00January 9th, 2018|Main category|2 Comments
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Google Tag Manager – A Broker’s Best Friend

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start. Google Tag Manager (GTM). Brokers now have more accessibility to track usage for all their Internet assets. GTM easily installs on your website and intranet, and is available for native mobile applications on [...]

By |2018-01-08T13:00:41-08:00January 8th, 2018|Main category|Comments Off on Google Tag Manager – A Broker’s Best Friend
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Collateral Analytics Sues Nationstar and Xome for Stealing IP

Real Estate brokers and MLSs are pretty familiar with Collateral Analytics®. Collateral Analytics provides real estate brokers with a variety of tools including market trends, market share, and AVMs. Collateral Analytics is particularly interesting to real estate brokers because of the unique blend of MLS data and Public Record data. Brokers believe that MLS data introduces a level of accuracy and timeliness to analytics products, making them profoundly more accurate than Zillow Group’s® Zestimates®. Many of America’s top real estate firms also participate in the Collateral Analytics network of firms that provide Broker Price Opinion(BPO) services to the capital markets.  [...]

By |2018-01-08T12:45:02-08:00January 8th, 2018|Main category|Comments Off on Collateral Analytics Sues Nationstar and Xome for Stealing IP
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RESO: Fairy Tale or the Future?

It’s hard to argue that standardized input, distribution and display of real estate information is not the desired path for our industry to follow. There aren’t many technology companies that would PREFER to map nearly 700 individual MLS data sets if they have the data and a choice. The Real Estate Standards Organization has set out on a path to remove millions of dollars in cost to real estate technology development and deployment while encouraging more innovation.   Download the results of the study here: When you get past the obvious technical advantages what does it really MEAN to have data [...]

By |2018-01-08T12:00:38-08:00January 8th, 2018|Main category|1 Comment
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