“Coming Soon” Programs from Compass and Howard Hanna– Find Out How HH Sold 55 Homes in One Month with Find It First

The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent.

By |2019-07-25T08:35:22-07:00July 25th, 2019|Broker-Agent Information, Main category, MLS|5 Comments

A Glance at America’s Most Prominent Minority Homebuyers

The Asian American and Pacific Islander community is America’s fastest-growing demographic. Sponsored by RE/MAX LLC and Freddie Mac, the “State of Asia America 2018-2019” report by AREAA is packed with insight into a community that too often goes overlooked in the real estate market.

By |2019-07-02T19:12:37-07:00July 1st, 2019|Conferences, Main category, Research|Comments Off on A Glance at America’s Most Prominent Minority Homebuyers

Brokers Need to Rebuild Their Marketing Departments

Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. The landscape of the brokerage marketing department has changed, resizing teams and altering priorities.

By |2019-06-25T10:34:39-07:00June 25th, 2019|Business Intelligence, Main category, Strategic Planning|Comments Off on Brokers Need to Rebuild Their Marketing Departments

Brokers Need to Rethink Their Website Strategy

The three key objectives of delivering integrated tools to agents, highlighting company listings on the broker website, and marketing agents on the broker website are paramount to success...

By |2019-06-26T09:45:16-07:00June 23rd, 2019|Broker-Agent Information, Business Intelligence, Main category, Strategic Planning|Comments Off on Brokers Need to Rethink Their Website Strategy

How Realogy and Keller Williams Will Win With AI

Artificial intelligence (AI) may be in the early days of its development, but this brand-new area of technology already promises to transform the way people and machines work together. Divergent AI strategies emerge from two of the largest real estate organizations in America: Keller Williams and Realogy.

By |2019-06-23T07:17:46-07:00June 22nd, 2019|Artificial Intelligence, Business Intelligence, Main category, Technology Evaluation|Comments Off on How Realogy and Keller Williams Will Win With AI

Real Estate Journalists Heading to Austin

Since 1929, the non-profit NAREE has been a place where real estate writers, editors, columnists, authors, and communicators come together to learn, as well as exchange ideas and best practices and get to know one another better.

By |2019-06-11T09:57:54-07:00June 11th, 2019|Conferences, Main category, Marketing|Comments Off on Real Estate Journalists Heading to Austin

Stellar MLS is Live and Shooting for the Stars!

Stellar MLS has laid it down for other MLSs around the country to follow. They are setting a bar higher and higher for themselves to ensure that every product, service, contact, event, and marketing program is Stellar.  They won’t stop until they get feedback in every aspect of their business.

By |2019-06-04T09:26:26-07:00June 4th, 2019|Main category, Marketing, MLS Insights, Press Releases|Comments Off on Stellar MLS is Live and Shooting for the Stars!

Ten Years From Now – The Future of Real Estate and Everything

I am bullish on humanity making the right decisions, but most of all, I am willing to give up certain freedoms in exchange for allowing technology to blossom as a contributor to humanity.

By |2019-05-21T19:47:35-07:00May 21st, 2019|Broker Technology Research, Main category, Technology Evaluation|Comments Off on Ten Years From Now – The Future of Real Estate and Everything