Is Zillow A Great Broker?
Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide a lot of broker-like support for agents that are noteworthy and remarkable. There are plenty of brokers who can take a page out of their book and improve their business. Specifically, brokers can learn from the way that Zillow provides technology tools and communicates and trains agents. Wth the acquisition of of a transaction management solution they complete a broker-like set that includes agent websites [...]