Listingbook Delivers A “Better than Zillow” Platform to 500,000 Agents

Greensboro, N.C. – July 8, 2015 – After four years and a six millions dollar investment in its commitment to deliver the best search experience that an agent can provide their clients, Listingbook has recently deployed its new platform in the San Diego MLS market. The addition of San Diego County’s MLS Sandicor marks the 35th deployment of the new Listingbook system, covering over 500,000 real estate agents nationally. Listingbook was designed for real estate agents to give consumers the most up-to-date and comprehensive search experience allowing them to “search like an agent”, while enabling the agent to view the [...]

By |2018-05-03T21:23:39-07:00July 8th, 2015|Main category, Press Releases|1 Comment
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ListTrac Breakthrough Allows Real Estate Professionals to Monetize Listings

ListTrac, known as the "Google Analytics for real estate listings," today unveiled its revenue model, a breakthrough for the real estate industry as it allows, for the first time, a method for real estate professionals to monetize their own listing content as it's distributed across the Internet. "Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet," said Trent Gardner, CEO of ListTrac. ListTrac is a free tool allowing real estate professionals to monitor their listing's online performance in [...]

By |2018-05-03T21:23:39-07:00July 6th, 2015|Main category, Press Releases|2 Comments
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Departing Trulia Executive Joins Broker Public Portal Board of Managers

Arroyo Grande, CA – June 30th, 2015 – In the wake of the Broker Public Portal’s first board meeting comes the announcement that Alon Chaver, former Vice President of Industry Services at Trulia, has agreed to join the company’s Board of Managers. The governance of the LLC allows the Board to nominate two outside directors. Mr. Chaver is the first of those two. Mr. Chaver has deep roots in the real estate industry as the co-founder and CEO of iHomefinder, a pioneering technology firm that helped shape innovative applications for MLSs, brokers and their agents. Chaver stepped down from that [...]

By |2018-05-03T21:23:40-07:00July 1st, 2015|Main category|1 Comment
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Trulia in the Zillow Era

As an analyst for many brokerages, franchises, and MLSs, WAV Group looks carefully at reports from publishers to understand dynamics that can be leveraged to enhance performance. Sometimes, we encourage firms to keep their strategy the same. At other times we encourage trying something new or redeploying investment. I like Trulia’s reporting. It is something that other publishers (including their parent company) could benefit from. Below I will provide a discussion about each. Leads – in their purest form, leads count. Even bad leads. If you are a broker and you are not producing leads for your agents, you may [...]

By |2018-05-03T21:23:40-07:00June 25th, 2015|Main category|Comments Off on Trulia in the Zillow Era
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5 Ways Towards a More Perfect Panel

The old cliché “You get one chance to make a first impression” still resonates with me, particularly when I attend a real estate conference and listen to panels and presentations Each speaker, moderator and panelist has the opportunity to make a powerful impression with the audience, but to do that right; most people can’t just wing it. Nearly everyone who speaks at a conference needs to take NFL Quarterback Russell Wilson’s advice: “The separation is in the preparation.”  You need to prepare, and not on the plane on the way to the conference. The hubris of so many executives thinking [...]

By |2018-05-03T21:23:40-07:00June 25th, 2015|Main category|Comments Off on 5 Ways Towards a More Perfect Panel
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It’s time to replace Core Standards with the Gold Standard

NAR announced its Core Standard program for local Associations just over a year ago.   In essence it is designed to help every association ensure that they are delivering a minimum standard of code of ethics enforcement communication, advocacy, consumer outreach and fundraising to its members. The program is a good start.   At last count it had led to at least 90 mergers, likely with smaller associations who simply did not have the resources to meet the minimum standard. The number will probably be higher than that after the deadline of June 30th has been reached.   I applaud the effort to [...]

By |2018-05-03T21:23:40-07:00June 25th, 2015|Main category|3 Comments
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An Industry At Risk

I am an optimist, so I live under the warm blanket of confidence that everything is going to be all right. But during the past month of traveling to every corner of our nation, I have encountered the twisty, curvy road to progress. I found greatness, and I found stagnation. I found agile innovators alongside good ol’ keep-it-is-ers. It’s hard to characterize our industry. We use most of the same words to describe our flocks of agents, brokers, Associations of REALTORS®, and MLSs. At times, is it is unfair to call some by their name. Are you an agent if [...]

By |2018-05-03T21:23:40-07:00June 25th, 2015|Main category|2 Comments
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Austin Board of REALTORS® Seeks New MLS Director

The Austin Board of REALTORS® is seeking an MLS Director to lead its 11,000 member Multiple Listing Service, ACTRIS. The company is looking for a progressive Leader and Manager adept at creating positive change for MLS systems and services to help increase the value and relevance of their MLS operation. The ideal candidate is someone who thinks creatively about ways to make the MLS more relevant and profitable. The Director of MLS will have a proven ability to drive an organization to be more customer-centric while finding creative and affordable ways to take the MLS to the next level; positioning [...]

By |2018-05-03T21:23:40-07:00June 23rd, 2015|Main category, Our Services|Comments Off on Austin Board of REALTORS® Seeks New MLS Director
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Change and Balance

WAV Group holds a quarterly webinar called the WAVes of Change. It allows companies and senior executives to get a one-hour overview of change that is happening in our industry. We wear a lot of hats in our capacity as industry researchers, investors, capital markets advisors, consultants, RE Technology publishers, and though our newest endeavor - WAV Group Communications. WAVes of Change webinars aim to pack all of this into a big ball and throw it your way so you can hit it out of the park in your business. Another way to look at change is innovation. Some call [...]

By |2018-05-03T21:23:43-07:00June 16th, 2015|Main category, MLS Insights, Our Services, Strategic Planning|1 Comment
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The Ones to Watch: Upstream, Broker Portal, and the Kid in the Basement

Historically, the words, “location, location, location,” have guided the real estate industry; but today, a strong argument can be made to suggest that, “portal, portal, portal” has replaced location as a symbol of mysterious change and almost certain disruption. Forecasters and trend watchers such as Stephan Swanepoel, Jeremy Conaway, and Steve Murray have, for several years, warned us we were witnessing the final unraveling of our increasingly dysfunctional status quo. Our collective tone-deafness to broker concerns, including their desire to own profitable businesses and control their listings, the endless wave of new third party portal competitors and the ever present [...]

By |2018-05-03T21:23:43-07:00June 10th, 2015|Main category, MLS Insights|1 Comment
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Putting Marketing on Autopilot

Today, not a single agent among the nearly 3,000 that staff 170 RE/MAX of New Jersey offices is marketing a single listing. That’s because their marketing is on ‘Autopilot.” That’s the name of RE/MAX of NJ’s new marketing automation solution. Not one of their agents has to lift a finger to market a listing: It is being done for them, automatically, for every single listing. Autopilot creates, publishes and distributes both digital and print marketing material, including a printed “Just Listed” flyer and postcard, a digital ePostcard, a Single Property Website for the listing, a Virtual Tour and posts a [...]

By |2018-05-03T21:23:43-07:00June 10th, 2015|Main category, MLS Insights|Comments Off on Putting Marketing on Autopilot
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RESO Enables Real Estate Technology Innovation Through Standardization

 Four Major MLS Firms Adopt Data Dictionary Morrisville, NC – June 4, 2015 – The real estate industry’s Real Estate Standards Organization (RESO) is fast becoming the industry’s “innovation enabler and cost-saver,” as technology firms serving the real estate industry will be unleashed as property data becomes standardized by the nation’s estimated 850-plus Multiple Listing Service (MLS) firms. Driving the welcome change is the National Association of REALTORS® mandated deadline for the adoption by Realtor affiliated MLSs of the RESO Data Dictionary by Jan. 1 of 2016 – just six months away to ensure industry adoption on enabling standards. Four [...]

By |2018-05-03T21:23:43-07:00June 4th, 2015|Main category, Press Releases|Comments Off on RESO Enables Real Estate Technology Innovation Through Standardization
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