PR: The most underrated marketing strategy in real estate

In today’s world of real estate marketing, advertising gets all the money, social media gets all the glory, and public relations is often an afterthought. But should it be? Everyone understands advertising: We see it every day, in every medium; we are inundated with its messages, from the time we wake up to the moment we turn off the light for the night. It must work, or why would all these companies be spending gazillions of dollars on it, right? As for social media, it’s omnipresent. And according to the social media gurus, it is a must have because everyone [...]

By |2018-05-03T21:23:50-07:00January 21st, 2015|Main category|1 Comment
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MLS Syndication Rats Nest

Urban Dictionary is a hoot. It is also a helpful way for the father of a pre-teen to understand the contemporary meaning behind the terms used by kids. In this case, I refer to Urban Dictionary for their crowd-sourced definition of Rats Nest “Commonly used in the technol- ogy sector to refer to a software design or implementation that is hopelessly convoluted and difficult to understand....” Listing Syndication is a Rats Nest and it is about to get worse as firms like Zillow defect from Listhub-Point2. With Zillow pulling out, MLSs will need to offer different services or parallel services [...]

By |2018-05-03T21:23:50-07:00January 21st, 2015|Main category|2 Comments
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MLS or Broker Technology Site License

Last year, WAV Group spent a lot of time measuring the effectiveness of MLS and Broker technology services with our clients. Our process typically includes one or all of the standard practices for measuring product adoption and satisfaction: surveys, focus groups, competitive analysis, adoption rate curves, true cost analysis, etc. The truth is, very few. . . Download full report MLS or Broker Tech Site License

By |2018-05-03T21:23:51-07:00January 21st, 2015|Main category|2 Comments
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Are your services REALLY up to par?

Every company believes they offer the best to their customers. It’s the same way I believe my son is the best on his baseball team. When you spend so much time building something, working for something, you have to believe in it. But you need to take care not to let your passion cloud your objectivity. Of course I think my son is amazing, but I know he needs to practice, follow the coach’s suggestions, and we need to track his progress. How does your company know that your services really are meeting or exceeding customer expectations? With the ever-changing [...]

By |2018-05-03T21:23:51-07:00January 21st, 2015|Main category|Comments Off on Are your services REALLY up to par?
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REALTORS® Federal Credit Union Update

At the New Orleans National Association of REALTORS® Convention in Expo, I had the chance to catch up with Chief Executive Wes Wiggins of JTHS REALTORS® in the great State of Florida. Wiggins has a long career of being on the forefront of operating leading MLSs around the nation. He is among the few who understand how excellence is developed in the Association of REALTORS® and in the Multiple Listing Service. After a long discussion of our industry, the conversation turned to the REALTORS® Federal Credit Union, as Wes had spoken with one of their representatives while ordering our beverages. [...]

By |2018-05-03T21:23:51-07:00January 21st, 2015|Broker-Agent Information, Main category|4 Comments
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WAV Group Named to the Swanepoel Power 200

The most comprehensive list of the most powerful and influential people in the real estate industry has once again been released. Known as the SP200 (Swanepoel Power 200), this annual list is published by Stefan Swanepoel every January. There have been numerous other lists from time to time, but the SP200 stands as a milestone in the comprehensiveness, detail and objectivity it strives to portray. You can review the entire 2014/2015 list in detail at www.sp200.com. Comparable to Forbes, Fortune, JD Powers and other outside the industry lists, the SP200 utilizes a large selection of criteria. It takes hundreds of hours [...]

By |2018-05-03T21:23:51-07:00January 14th, 2015|Main category|Comments Off on WAV Group Named to the Swanepoel Power 200
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Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!

Every company SAYS they have good customer service, but we all know the truth – many companies believe they are customer-centric, but when it comes right down to it, they don't always live up to the promise. I am going to use my brand relationship with my most frequently travelled airline to illustrate this point. With this unnamed airline I have had a really good year. I travelled almost exclusively with them, helping to raise my status level to the point where I travelled more in free upgraded first class seats than not. I was privy to the attention of [...]

By |2018-05-03T21:23:51-07:00January 12th, 2015|Main category, MLS Insights, Our Services, Strategic Planning|Comments Off on Bad Customer Service can WIPE OUT a LOT of goodwill away in minutes!
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Spending Over $60K Per Month on Zillow

It is not very hard to find out who Zillow's top customers are. Just visit the website and look at the Agent Reviews section. One of those top customers is Samer Kuraishi Group from the Washington, D.C. area. Samer is a second generation real estate agent. The brokerage, A-K Real Estate, Inc. ("A-K") is a boutique 40 agent firm, located about two blocks from the White House, that was founded by his father. Together, they have grown the company significantly, supporting consumers in Maryland, DC, and Virginia. Much of the company's growth has happened over the past few years and was [...]

By |2018-05-03T21:23:51-07:00December 23rd, 2014|Broker Technology Research, Main category|1 Comment
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Your Communications Plan: An Editorial Calendar for 2015

  Real Estate  has a problem when it comes to editorial calendars. We are an industry that often stares at the wall wondering what consumers want to know. It is really not that hard to craft a meaningful story to get pick up in your local newspaper or lead to a local radio or television interview. You just need a roadmap. This list was created by scouring the headlines from leading journalists to see what they were writing about. The best news (pun intended) lay in the data and that data is only an MLS search away.   25 headlines [...]

By |2018-05-03T21:23:51-07:00December 22nd, 2014|Main category|1 Comment
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What’s Your Big Idea?

Our lives become intense at this time of year. As the door closes on 2014, we are consumed with things undone, like holiday shopping. We also consider the goals that we expected to reach, and the number of days to reach them. If you are thinking about your next big idea for 2015, it is a good time to build some lists and to get rid of clutter. It took me a few years, but I finally learned to leverage the Notes feature on my Apple devices. Unlike paper, I have them with me most of the time and can [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Main category, Strategic Planning|Comments Off on What’s Your Big Idea?
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Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers

I have to tell you that every time I think about the MLS Policy Meeting at this year’s NAR Conference in New Orleans, it puts a big smile on my face.  For the first time that I’ve witnessed, four important, but fundamental changes were made to the IDX policy with absolutely UNIVERSAL acceptance.   Brokers, MLS Executives, Associations and Technology Companies also spoke from one voice about the relevance and importance of the changes that were proposed and approved. Check out my blog post from a few weeks ago to see the details about what was approved at that time.  In [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Main category|Comments Off on Help us Prioritize the Best Ways for IDX feeds to work Harder for Brokers
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Time for WAV Group’s MLS Technology Survey

WAV Group would like to invite you and your MLS to participate in the fourth annual WAV Group MLS Technology Survey. This is a free, non-sponsored survey we provide for the benefit of the industry.  The more participation we have, the more accurate and valuable the findings will be for everyone. In 2013 we had over 75 MLSs participating with over 15,000 agents completing surveys. With your help, we will surpass that number this year. We are modifying the approach to the survey process. This year we will be fielding the survey in two stages for the purpose of saving [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Main category, MLS Insights|Comments Off on Time for WAV Group’s MLS Technology Survey
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