Keep your organization ahead of the WAVes of Change happening in 2015!

As we end 2014 now is a great time to sit back and reflect on the best ways to help prepare your organization for the inevitable evolutions and revolutions we may experience next year. Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today? Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are? Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out [...]

By |2018-05-03T21:23:52-07:00December 18th, 2014|Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning, Technology Evaluation|Comments Off on Keep your organization ahead of the WAVes of Change happening in 2015!
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There Will Be No Gifts This Year

Every year, WAV Group and RE Technology have adopted a family at Christmas. This year is no different. However, we have elected to take on a huge family that really needs a lot of help. This year, we are helping out a mother of four who has been living with an abusive drug addict. There is a boy age 1. There is a boy age 4. There is a boy age 6. There is a girl age 16. We learn very little about the families we help each year. We just know that we have helped someone. Our local CASA [...]

By |2018-05-03T21:23:52-07:00December 17th, 2014|Main category|Comments Off on There Will Be No Gifts This Year
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Using your brand to build relevance for your MLS organization

I can’t tell you the number of times I have asked an agent what MLS they belong to and they tell me “Paragon”, or “Rapattoni” or “Matrix”.   They don’t even know the name of the MLS organization they belong to. How can you build value in your brand if your customers literally do not know even know your name? Some of the best organizations like TheMLS/CLAW have taken the time to create a naming convention.   First of all, check out this amazing list of products and services they offer to their members. Pretty impressive. Next I would like to draw [...]

By |2018-05-03T21:23:53-07:00December 17th, 2014|Main category|Comments Off on Using your brand to build relevance for your MLS organization
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Are you delivering customer service or lip service?

[Part 1 of 2] I have a theory: Customer service provided by most technology companies sucks. Ask yourself when was the last time you told someone or posted something on Facebook about a great customer service experience from any technology company with a first letter other than “A” (Apple, Amazon don't count). Better yet: When have you ever posted a rave review about your customer service experience with a real estate technology company? Or a vertical technology company for any industry? My guess is that’s as rare as rain in the Sahara. Yet how many tech firms tout publicly that [...]

By |2019-09-15T10:04:37-07:00December 17th, 2014|Main category, Technology Evaluation|1 Comment
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Automate Your Business with zipForm® Plus and Zapier

Most people have heard the devil is in the details, and to achieve success, the goal is to eliminate that devil. For real estate professionals these smaller details, like keeping address books synchronized, can become a large nuisance. To help with this zipForm® Plus has integrated with Zapier. Zapier specializes in connecting web applications utilizing ‘If This - Then That’ automation. This enables anyone with basic knowledge of multiple applications to easily connect them by defining a trigger, the ‘If This’, that causes an action, the ‘Then That’. Currently 360+ of the most common applications are available to connect immediately, [...]

By |2018-05-03T21:23:54-07:00November 26th, 2014|Main category, Technology Evaluation|Comments Off on Automate Your Business with zipForm® Plus and Zapier
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Beverly Faul

November 20,2014 Dear Friends and Partners, Our team is heartbroken to share the news that our colleague and dear friend, Beverly Faull passed away earlier this week after a brave battle with non-Hodgkin’s lymphoma. An accomplished real estate industry veteran, Beverly became a member of the Down Payment Resource team in 2009 and recently celebrated her fifth anniversary with the company. We have all admired her professional spirit and tenacity over the years. Beverly believed wholeheartedly in the company’s mission of helping homebuyers access down payment programs. She worked tirelessly to grow DPR to 21 MLSs and Realtor Associations. Prior [...]

By |2018-05-03T21:23:54-07:00November 20th, 2014|Main category|Comments Off on Beverly Faul
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Building an Online Brand – The “Sparkles” Example

For any of you that follow either Victor Lund or I on social media you know that we are very proud parents. We share the latest news from our 11 year old daughter Alexandra, who has been named “Sparkles” by her fellow dancers because of her sparkling personality and propensity to wear glittery clothes regularly! As a proud parent, I have to share the great news that “Sparkles” will be appearing on the finale of Dancing with the Stars on Monday, November 24th in an opening number promoting the upcoming re-release of the classic story Annie coming to theaters around the [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category, Marketing|Comments Off on Building an Online Brand – The “Sparkles” Example
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There IS hope for the real estate industry!

I had one of the best days I’ve ever had since I’ve been a part of this industry at the NAR conference this year!   I witnessed what I believe to be a historic moment in the real estate industry where MLSs, Associations, Brokers, Franchises and Technology companies ALL came together for the greater good of the industry.   No drama, no conflict, just unity! Hallelujah! Kudo’s to the Leading Real Estate Companies of the World for bringing forth a set of balanced recommendations to the Emerging Issues committee on behalf of large and small brokers around the nation. I am proud [...]

By |2018-05-03T21:23:54-07:00November 19th, 2014|Main category|1 Comment
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REALTOR(R) Productivity is stronger than expected

The world is looking up in real estate.  Cautious optimism abounds.  So now the real question is…how many REALTORS® are back in the game for real?  How many have captured the hearts of sellers?  How many have sold properties in the past 6 months?   We believe the information that we have just gathered is encouraging. It looks like the wealth is being spread around to more REALTORS® than expected. We thought the numbers would reflect the 80/20 rule – In reality, it looks like the 60/40 rule is running the day. Just under 60% of REALTORS have had a transaction [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|1 Comment
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WAV Group Windermere and Long and Foster Sales Excellence Case Study

[ File # csp3602041, License # 1272585 ]Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php)(c) Can Stock Photo Inc. / italianestro The two valves that constitute the heart of consulting are benchmarking and case studies. Benchmarking is measuring an industry norm. Case studies focus on telling the story of new strategies deployed by pioneers for products or tactics. Both provide organizations with insights that sharpen their aim or expand their aspiration. A great example of a benchmark is WAV Group’s report that 4 in 10 real estate professionals have not done a transaction in more [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Broker-Agent Information, Main category|Comments Off on WAV Group Windermere and Long and Foster Sales Excellence Case Study
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Losing the Convention of Conventions

It was 1986. Inflation was under 2 percent, the Dow Jones closed under 2,000, a gallon of gas was under a buck, Americans were being held hostage in Iran, and it was the year the US bombed Libya. It was also the year of my first NAR Convention, held in New York City at the then new Jacob K. Javits Convention Center. I had convinced my employer at the time, Great Western Savings of Beverly Hills, to let me scout the event for exhibiting, sponsorship and press opportunities, as the bank was ready to grow its lending model nationally. The [...]

By |2018-05-03T21:23:55-07:00November 19th, 2014|Main category|Comments Off on Losing the Convention of Conventions
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Millennial Marketing Madness

The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you’ve seen some of the recent headlines: “Millennials could hold the key to housing recovery,” “Millennials need to be wooed,” “Insights about Millennials’ path to homeownership,” etc. One of the seminars at NAR had this in its title:” “Generating Referrals from Millennial Home Buyers.” Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million [...]

By |2018-05-03T21:23:55-07:00November 14th, 2014|Main category, Marketing|1 Comment
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