Brokers and Franchise Remove Barriers to Marketing

Marketing is a key component to success in real estate. I hate stating the obvious, but if you don’t start with it, one can hardly understand the reality of the impact that the cost of marketing has on the adoption and utilization of marketing plans by various segments of real estate professionals. Franchise giant RE/MAX announced an agreement with Imprev for marketing solutions. You can see the program in the video below. In the past, the fee for access to these marketing tools was $299 per year. For the sake of argument, let's presume that the pricing is fair. Judging [...]

By |2018-05-03T21:23:57-07:00October 14th, 2014|Broker-Agent Information, Main category, Marketing|Comments Off on Brokers and Franchise Remove Barriers to Marketing
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The Real Benefit to Z and T Merger

Big advertisers need big media sites. Zillow is big and Trulia is big, but they are not huge.  The hugest would be Facebook. Think of the Madison Avenue crowd. Both companies have sales staff pitching pretty much the same value proposition. That sales team now turns into one. Zillow CEO Spencer Rascoff pretty much said exactly this in an interview with Jim Cramer, the host of Mad Money (http://business-news.thestreet.com/crookstontimes/story/jim-cramers-mad-money-recap-now-is-not-the-time-for-panic/12861526) “Rascoff noted that when it comes to the Internet, user experience rules. Once you have an audience the advertisers will follow, he said, which is why the Trulia acquisition makes sense. [...]

By |2018-05-03T21:23:57-07:00October 13th, 2014|Main category, Marketing|2 Comments
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Broker Back Office Powered By MLS

MLSs have taken a relentless beating by large brokers over the last year.  The message was clear, help us! Brokers are fighting for their lives in a technology cold war where they see everyone as a co-petitor.  Third party sites are co-petitors in attracting consumers to property search websites. MLS consumer sites are sometimes co-petitors too. Obviously, other brokers are co-petitor's, especially when it comes to the paradox of the MLS services vs. brokerage services. For many brokers today, it is hard to know who is your friend and who is your enemy. It begs the question, “why can’t we [...]

By |2016-07-02T05:20:10-07:00October 9th, 2014|Broker-Agent Information, Main category, MLS Insights|2 Comments
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The NAR and Top Level Domains

WAV Group has been participating in the MLS Domains Association as an advocate for the strategy for organized real estate to gain control of top level domains. These domains that represent organized real estate like .MLS, .REALTOR, and .realestate were available on the open market for anyone to grab. You can read our articles on the topic here https://www.wavgroup.com/?s=mls+domains There is a group called ICANN that organizes the top level domains on the internet. The most used top level domains are .com, .gov, .biz, .org. The top level domains have meaning like commerce, government, business, non-profit organization. Countries have top [...]

By |2018-05-03T21:23:57-07:00October 8th, 2014|Main category, Technology Evaluation|Comments Off on The NAR and Top Level Domains
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Moxi Works Real Estate CRM Launches with 7000 Agents

There are lots of startups every year in real estate. Many come and go. Most hunt the largest customers possible and are crushed either by winning the account and not being able to perform or not winning the account and running out of capital. Moxi Works is different. I know these people and what they have been working on. First of all, Moxi Works is not really a startup. It is a new brand on a company that was born out of Windermere, one of those traditional big brokerages who has adapted to technology with a passion. Moxi Works is [...]

By |2018-05-03T21:23:57-07:00October 7th, 2014|Broker Technology Research, Main category|Comments Off on Moxi Works Real Estate CRM Launches with 7000 Agents
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Welcome David Mele, Homes.com President

WAV Group has a strong working relationship between many portal operators and the brokers and MLSs we support. Homes.com is among the largest portals in real estate and among the top providers of a franchise, MLS agent, and broker tools in real estate. Last week, Homes.com announced that David Mele was appointed the President of Homes.com. Previously, Terry Slattery was responsible for Homes.com business and the ForRent businesses. Homes.com effectively split the job in half and brought in David Mele to head up the Homes.com unit. Mr. Mele has worked for Landmark’s Dominion family of companies for a long time [...]

By |2018-05-03T21:23:58-07:00October 6th, 2014|Main category, MLS Insights|2 Comments
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CMLS Wrap UP

The Council of MLS held their annual conference in California last week. It was most well-attended show in its history. They did a great job of blending outside perspectives from leading technology firms with MLS-to-MLS sharing. Kudos to the CMLS board of directors and the California Regional MLS led by Art Carter and their staff who were the hosts. It may be the most well-run conference in real estate. Even the vendors were happy, especially those on the innovation track. My understanding is that the legal meetings went really well. SourceMLS is off to a great start. And, the message [...]

By |2018-05-03T21:23:58-07:00October 1st, 2014|Main category, MLS Insights|Comments Off on CMLS Wrap UP
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Today’s News Summary

News represents change in real estate. It also represents staying the course. There were lots of both today. Not knowing what to expect, the industry unloaded today. Bullets were flying everywhere. The MOVE acquisition by News Corp was the headline - If you look at our post on it, we have added the letter that NAR sent to the membership, the letter that MOVE sent to the industry, and the press release. Taking the temperature on this, it is probably a good thing. The only big concern is that REA group from Australia has investments in the top 3 portals [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Main category, MLS Insights|Comments Off on Today’s News Summary
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News Corp buys MOVE operators of Realtor.com

And so it goes. Move, the operators of the National Associaton of REALTORS portal called Realtor.com have agreed to sell the company to News Corp in an all-cash deal valued at $950 million. MOVE's board of directors were swift to approve the offer, representing a 36% bump in the value of the company. News Corp owns other real estate assets including The Wall Street Journal ( a popular spot for luxury property advertising) and Australian real estate portal - realestate.com.au (part of the REA Group). REA Group will apparently pay for 20% of MOVE, and News Corp will pay the [...]

By |2018-05-03T21:23:58-07:00September 30th, 2014|Broker Technology Research, Broker-Agent Information, Main category, MLS Insights, Press Releases|Comments Off on News Corp buys MOVE operators of Realtor.com
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Coldwell Banker Chooses Imprev

Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership with Imprev to power their digital marketing suite for all of their franchise companies. There are a number of firms that offer marketing solutions, but the two firms that have dominated the selection among franchise organizations in the past years include Marketleader and Imprev. Strangely enough, until a few years ago, Imprev was Marketleader's partner for their marketing [...]

By |2018-05-03T21:23:58-07:00September 29th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Press Releases|1 Comment
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Trulia Weekly Update Is Released

I don’t really know if this is just something that Trulia is testing or if this is something that they rolled out system-wide, but I received a lovely real estate update this morning It is not a heavy piece, but it certainly popped into my inbox 18 New Listings, 2 open houses, 9 price reductions, download the mobile app, home value lead capture and median sales price. Aside from my first impression of the execution being very positive, it made me wonder…… Where else would this type of daily email be a practical way to touch professionals or consumers? For [...]

By |2018-05-03T21:23:58-07:00September 24th, 2014|Main category, Technology Evaluation|Comments Off on Trulia Weekly Update Is Released
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Is your Board out of touch?

Do you sometimes feel like your Board of Directors and key staff are out of touch with what’s really happening in the real estate industry today?  Do you sometimes feel a bit isolated and would like to know if other organizations are facing the same challenges you are?  Is your organization suffering from stifled and cumbersome decision-making? Here’s what can happen when an organization is out of touch.  They can delay decisions because they seem difficult or controversial causing the organization to fall behind or lose its competitive advantage. Boards that do not stay close to trends can enforce outdated [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, Strategic Planning|2 Comments
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