The Lasting Value of Knowing What Your Customers Are Looking for 

The Case for Measuring Customer Satisfaction Regularly MLSs are monopolies right?  They OWN their territory so they don’t have to worry about customer satisfaction.  Few in the industry would ever agree to this statement but in reality, many act as though they are a monopoly – not paying close attention to what their customers are asking for.  Can you honestly say you know what your MLSs strengths and weaknesses are?  Do you know what frustrates your customers or how you might hinders them from selling real estate as effectively as they could?   Do you occasionally get a board member that [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker Technology Research, Main category, MLS Insights, Our Services|Comments Off on The Lasting Value of Knowing What Your Customers Are Looking for 
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Real estate industry veteran to lead WAV Group Communications

Arroyo Grande, CA – September 23, 2014 – Real estate industry communications and marketing veteran Kevin Hawkins has been named President of WAV Group Communications, the newest division of the real estate industry’s leading consulting firm, WAV Group. Being officially introduced at the CMLS2014, the Council of Multiple Listing Services national conference that starts tomorrow, September 24-27 in Huntington Beach, California, Hawkins will expand and deepen the communications services The WAV Group provides to leading MLS firms, REALTOR® Associations, top real estate brokerages, and real estate technology firms. “We have known and worked with Kevin for a long time. He [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Main category, Marketing, Our Services|1 Comment
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And the Lead Goes Round and Round

I had a rather interesting conversation about lead management and lead sales today. The story went something like this. A broker enhances listings and purchases zip code leads from a portal. The broker believes that there is some form of exclusivity on the leads generated through the system in so far as the lead is only distributed once. In his case, he distributes the leads as they come into one of his agents. To test the system, the broker had a staff member go to the publisher site and generate a lead. The lead came through to the broker as [...]

By |2018-05-03T21:23:59-07:00September 23rd, 2014|Broker-Agent Information, Main category, Marketing|Comments Off on And the Lead Goes Round and Round
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SourceMLS launches as the seal of approval and accuracy

The sourceMLS™ initiative is set to launch next week at the Council of MLS meetings in Huntington Beach, CA and I am excited! If you are displaying a listing from the MLS, you can display the sourceMLS Logo. It’s that simple. Think of it as the Good Housekeeping Seal of Approval. This is a no-frills way for every listing agent, every listing broker, and every MLS to finally identify the value of a listing to the consumer. There is not a day that goes by when a consumer is not bilked by dozens of inaccurate, incomplete, expired, or just flat [...]

By |2018-08-12T08:45:19-07:00September 19th, 2014|Main category, MLS Insights, Technology Evaluation|2 Comments
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Allre Causes Brokers To ReThink Strategy

The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is a collaboration between banks like Prime Lending, Home Insurance providers, home warranty companies, and even a lock box vendor to facilitate FSBO sales. The fee to the consumer is ZERO – nothing. There are no brokerage services at all, so they completely surpass all RESPA regulations. It is 100% FSBO. The only thing that will sit between Allre and success is venture capital. If they attract enough venture capital to attract [...]

By |2018-05-03T21:23:59-07:00September 18th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|6 Comments
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Midyear Broker Website Benchmarks

WAV Group just completed providing our broker clients with a review of their Google Analytics for September. Something rather remarkable happened this month that has confirmed a strategy that we have long suspected, but have not had enough data to confirm. Virtual Tour Videos Drive More Traffic Than Listing Syndication on Broker Websites. Quite a number of WAV Group broker clients have been publishing automated virtual tours to YouTube for a few years now. They are using vendors like Property Panorama, RealBiz, Virtual Tour Café, Imprev, VHT or some other solution. We do not endorse any product over another but [...]

By |2018-05-03T21:23:59-07:00September 11th, 2014|Main category, Marketing, Technology Evaluation|1 Comment
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MOVE acquires Point2 Syndication Contracts

It looks like MOVE, operators of Realtor.com have taken a stride that is not altogether different from the success that Zillow is garnering with their acquisition strategy. MOVE is doing their best to control the pipelines that deliver advertising to portals in the United States. MOVE already owns Listhub, the largest syndicator of listing content. Now they pick up their nearest competitor - Point2 - much in the same way that Zillow picked up Trulia. The biggest difference, beyond taking out a competitor, is that they will removing a layer of duplication of listing syndication. Spencer Rascoff of Zillow describes [...]

By |2018-05-03T21:24:00-07:00September 4th, 2014|Broker Technology Research, Main category, MLS Insights, Press Releases|Comments Off on MOVE acquires Point2 Syndication Contracts
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Agents Love MLS Newsletters

When RE Technology was founded by WAV Group partners in 2010, the goal was to provide an information resource inside the MLS system that would sharpen agent understanding of technology in real estate. We will forever appreciate MRED, MRIS, MLSListings, and MFRMLS for introducing the first 100,000 users to the service. Today, 91 MLSs and over 700,000 users have access to RE Technology as a member benefit. Because technology companies sponsor the service, there is never charge to the MLS or the broker or agent. The concept behind RE Technology is to support MLSs at delivering insightful information about technology [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, Marketing, MLS Insights|1 Comment
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Another Broker-Governed MLS Gets RESO Certification

Perhaps its just because, or happenstance, or not. But MLSListings, based in the heart of the Silicon Valley in California, is the second MLS in the nation to join MRIS in RESO Server Certification. Like MRIS, MLSListings is a broker governed MLS. In truth, the title of the article was drafted to get you to read this article. The fact is that MRIS and MLSListings, along with many of the COVE Group MLSs repeatedly lead the industry in adopting best practices. Its in their DNA. And yes, Anne Bailey does a great job facilitating the COVE group and both of [...]

By |2018-05-03T21:24:00-07:00September 3rd, 2014|Main category, MLS Insights, Strategic Planning, Technology Evaluation|Comments Off on Another Broker-Governed MLS Gets RESO Certification
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MyOnlineYardSign Attacks MLS IDX Policy

Generally speaking, real estate business media companies write a pretty respectful commentary regarding the well-developed MLS IDX policy. Sure, the policy is a living document and the MLS Policy Committee is an open forum for clarifying the policy and amending it from time to time. But generally, it is a well adopted program that publically exemplifies cooperation among brokerage firms. Today, Travis Saxton of Real Trends promoted a product called MyOnlineYardSign. The product allows real estate agents and brokers to put contact information and the company logo on their photos for free. Watermarking of this type has been around for [...]

By |2018-05-03T21:24:00-07:00August 28th, 2014|Broker-Agent Information, Main category, MLS Insights|3 Comments
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The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!

ZipLogix® has long been a provider of electronic forms software. They led the migration of processing transactions from paper to online with the launch of their zipForm® software and have opened up a huge opportunity for innovation, risk reduction and efficiency. zipLogix® is on a roll. They are forging tons of partnerships with companies that provide other valuable parts of managing the real estate transaction. The Ultimate Goal? Looks like a path to truly create a seamless, paperless transaction. Way to go zipLogix® – we at WAV Group have been asking for this type of integration for years! We wrote [...]

By |2018-05-03T21:24:00-07:00August 27th, 2014|Main category, MLS Insights, Press Releases|Comments Off on The Seamless Transaction!   It’s FINALLY starting to happen before our eyes!
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MLSs Need To Focus on the Customer Record

The Real Estate Standards Organization (RESO) is clearly picking up steam at driving standards across the real estate industry. A pivotal inflection point in the success of standards is the adoption of those standards by MLS service providers and their vendors. One of the vendors who is particularly aggressive at adopting those standards is FBS, developers of FlexMLS and Spark. You can translate “particularly aggressive at adopting standards” to leadership in real estate technology. I will be using FlexMLS to demonstrate my point thought out this article, but to be clear – many MLS Vendors and MLS service providers are [...]

By |2018-05-03T21:24:00-07:00August 25th, 2014|Main category, MLS Insights, Reports|Comments Off on MLSs Need To Focus on the Customer Record
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