Coming Soon Listings On Zillow

The cat is out of the bag. Zillow has gone where no MLS has gone before. They have embraced the broker and agent demand for pre-marketing listings. They are entering a place where Zillow will have listing content before listings become available. Consumers are going to love it, brokers and agents are going to love it, and MLSs are going to hate it. The program is called Coming Soon, and allows brokers and agents to market listings on Zillow up to 30 days before publishing it in the MLS. Clean lines and business rules are the cornerstones of the MLS [...]

By |2018-05-03T21:24:05-07:00June 13th, 2014|Main category|3 Comments
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Euro Net Privacy Calls Brokers to Action

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter’s new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, Marketing, MLS Insights|Comments Off on Euro Net Privacy Calls Brokers to Action
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Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure.  If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company.  We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task.  Every time [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on Technology Self Audit For Real Estate Companies
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A New Way for MLSs to look at Mobile

You know the old expression, “If you can’t beat ‘em, join ‘em”? Well, MRIS has taken that to heart and created a new approach for mobile that may be worth taking a look at. Their key goal with any of their online marketing efforts is to generate leads and listing exposure for their customers.  They work hard with their site MRIShomes.com to do that and they work hard to make sure their prospecting solutions within their MLS system are effective, too. Now one of the largest MLSs in the country has added a new mobile tool to their quest to [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|Comments Off on A New Way for MLSs to look at Mobile
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:10-07:00June 11th, 2014|Main category|Comments Off on Top 5 Articles of the Week
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Inman Real Estate Connect SF

WAV Group and RE Technology is looking forward to attending Inman Real Estate Connect in San Francisco next month – July 16th – 18th.  The annual industry gathering in one of America’s great cities to discuss issues is among our favorites. Unlike a lot of industry conferences, Real Estate Connect addresses topics in an “in your face style” which is unique. I remember Billionaire Barry Diller sitting on stage getting booed by the audience when he said,  (my paraphrase) “At LendingTree, we take your listing data, generate consumer leads, we sell them mortgages, and we sell you the real estate [...]

By |2018-05-03T21:24:10-07:00June 5th, 2014|Broker Technology Research, Main category, Marketing, Our Services, Press Releases|Comments Off on Inman Real Estate Connect SF
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:10-07:00June 3rd, 2014|Main category, Marketing, MLS Insights|Comments Off on Top 5 Articles of the Week
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Increase Home Listings By 27 Percent

  How would you like to increase your business garnered from your website by 27%? That’s right, 27%. I had to say it again because people often do not believe in testing or research to determine what works best for their business. In fact, many companies today “take the high road” and completely ignore trends and tactics that can improve their business because they get stuck with their fondness for what they have and stop moving ahead. Here is the example of how research and testing can drive improvements in company online effectiveness. Thankfully, the company the largest broker in [...]

By |2018-05-03T21:24:10-07:00May 30th, 2014|Broker Technology Research, Main category, Marketing|2 Comments
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NAR Publishes Paper On Lead Management

The National Association of REALTORS® is not necessarily the first place that REALTORS® would turn to get advise on Internet Lead Management, but they have stepped up to the plate as a resource. Quite nicely I would add. In a paper published this week, Todd Carpenter, Managing Director of the Data Analytics Group at NAR, published a paper titled The Intelligent Internet Lead, Providing Context, Coaching & Confidence to Web Source Leads. Click Here for Download http://crt.blogs.realtor.org/2014/05/27/crt-white-paper-the-intelligent-internet-lead/ WAV Group has performed a lot of research on online marketing, mostly for the purpose of providing MLSs and brokers with good research [...]

By |2018-05-03T21:24:10-07:00May 29th, 2014|Main category, Strategic Planning|Comments Off on NAR Publishes Paper On Lead Management
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FBS To Support MLS With Listing Syndication

Since listing data feeds came into existence, they have been the providence of MLS vendors like FBS and their peers. There are also controls that go down to the listing detail level that enables listings to be opted out of things like IDX (with written seller approval in most markets). In a blog post today, FBS CEO Michael Wurzer discusses this functionality that is delivered through a standard feature in FlexMLS called Listing Export. Arizona Regional MLS serving the greater Phoenix, AZ area is among the first FBS clients to use this functionality for a wide range of syndication to [...]

By |2018-05-03T21:24:11-07:00May 28th, 2014|Main category, MLS Insights|Comments Off on FBS To Support MLS With Listing Syndication
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers though partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:11-07:00May 27th, 2014|Broker-Agent Information, Main category, Marketing, Technology Evaluation|Comments Off on Top 5 Articles of the Week
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Top 5 Articles of the Week

How to Market Yourself on Facebook WITHOUT Annoying Your Family Learn from special guest Realtor® Shaun Nilsson as he diagrams his time-saving formula for attracting tons of clients through social media whole completely avoiding annoying your friends and contacts. We'll show you exactly how to close more real estate commissions right now - using only your Facebook - while effortlessly projecting the confident business savvy of a seasoned professional. PLUS you'll learn how to outsource your online marketing to others and avoid wasting even one more minute of your valuable time each day on it!  4 Great Mobile Apps to [...]

By |2018-05-03T21:24:11-07:00May 19th, 2014|Broker Technology Research, Broker-Agent Information, Main category|Comments Off on Top 5 Articles of the Week
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