How Data Killed The REALTOR

If you look at the demise of Encyclopedia Britannica, you see a clear roadmap of how history will repeat itself to cause the demise of the REALTOR®. Up until 1994, the Britannica sales associates sold about 120,000 hard copies. Salespeople consumed the most amounts of profits from the transaction. The salespeople at Encyclopedia Britannica protected their data. The three or four thousand pages of the books were protected by copyright. Then came the Internet, and more importantly, Wikipedia. The Britannica sales person was disrupted by a price point of free.  The cost of data was disrupted by user-generated content. Adapt [...]

By |2018-05-03T21:24:16-07:00March 13th, 2014|Broker-Agent Information, Main category, MLS Insights|7 Comments
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How A Top Agent Goes To The Next Level

A while back I did an interview with Justin Havre, who is a top real estate agent in Calgary Alberta working at CIR REALTY.  CIR is the largest independent firm in Canada with about 650 agents.  With his team, Justin Havre & Associates, he has been number one or two in his market for a number of years, (#1 team for 2011-2013) and to put things in perspective, at the time of the first interview he and his team were doing nearly 200 transactions a year. I sat down with Justin in our original interview to understand some of the [...]

By |2018-05-03T21:24:16-07:00March 12th, 2014|Broker-Agent Information, Main category, Our Services|Comments Off on How A Top Agent Goes To The Next Level
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The Speed Of Need

We know that companies are created when they meet the needs of their customers. But, what we fail to understand is the nature and complexity of Need. Need is a singular thing that is driven by a vast array of attributes. The most common attributes are Price, Functionality, Customer Service, and Relationship. But there is a new attribute of need which I call the Speed of Need. Price is a fundamental attribute of need. Customers must be able to afford a product or service if it is ever going to fulfill the need. Functionality is another fundamental of need. Even [...]

By |2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Strategic Planning|Comments Off on The Speed Of Need
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New Listing Alerts Favor Portals

Sometimes you really need to dig into the nitty-gritty details of something to understand how home shoppers behave and why they make choices when using online property information websites. For this particular case study, I am looking for a multi-unit residential complex in North Hollywood, CA. The Dynamics I am working with a REALTOR® - actually a team of REALTORS®. They “found me” through a sign call when I was driving neighborhoods. My needs – An investment property that is walkable to dance studios since parking is horrid. Parking. Cash-flow neutral with 25% down. Safe neighborhood. North Hollywood is part of [...]

By |2018-05-03T21:24:16-07:00March 10th, 2014|Main category, MLS Insights, Technology Evaluation|1 Comment
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One Real Estate Tool You Have to Have!

If you are not using retechnology.com on a regular basis or have not logged in lately you are missing some great tools that can help you improve your real estate game immensely.  These are also free tools, the best kind! Over 650,000 agents have access to retechnology.com through their MLS, but not everybody is taking full advantage of this great tool and may not be aware of some of the outstanding features it offers.  Like users of most MLS systems, that only use 10% of what a MLS system can do, many use retechnology.com for certain things like getting information on a [...]

By |2018-05-03T21:24:16-07:00February 25th, 2014|Main category|Comments Off on One Real Estate Tool You Have to Have!
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ePropertyExtra from CoreLogic

CoreLogic sent out an email recently about eProperty Extra that was forwarded to WAV Group by numerous MLS with tons of questions. Rather than answer each of them individually, here is an overview that may be helpful in understanding the program so that you may facilitate a consideration by your board of directors. What is it? eProperty Extra is a rewards and loyalty program. 30,000 brands make their products available at a discount. Moreover, users get points when they buy through the program that can be exchanged for other benefits and merchandise. Agents will save money on many of the [...]

By |2016-06-30T05:16:31-07:00February 24th, 2014|Main category, MLS Insights|Comments Off on ePropertyExtra from CoreLogic
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What MRED Teaches Us About Mobile

Midwest Real Estate Data (MRED) is the MLS of the Chicagoland area. It encompasses Chicago and the surrounding region. It is among the largest MLSs in the nation. As you know, here at WAV Group, we love data and charts. Any ability to track trends in our industry that are supported by data lends credence to the strategic planning efforts across our industry.   Let's take a closer examination of this graph. Copyright 2014 Chicago Agent magazine, reprinted with permission Adoption Curve The first thing you'll notice is that mobile adoption is not a hockey stick. It was in 2011 [...]

By |2018-05-03T21:24:16-07:00February 14th, 2014|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|Comments Off on What MRED Teaches Us About Mobile
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Association Standards – It’s definitely TIME!

Jeremy Conaway, Dale Stinton, and Bob Moline used the Swanepoel Trends report to push the real estate elephant into the spotlight in America. There are simply too many REALTOR® Associations not providing adequate service and support to their members. Today, 1100 of the 1400 REALTOR® Associations in America have fewer than 300 members. Many of these smaller organizations have a difficult time delivering the depth of services and training REALTORS® need to effectively serve the needs of their clients and stay relevant with all of the technology options available to today’s demanding consumers.  At the end of the day, real [...]

By |2018-05-03T21:24:16-07:00February 11th, 2014|Broker-Agent Information, Main category, Our Services|8 Comments
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Hybrid Regionalization – Right For Your MLS?

We all know there are too many MLSs in the US and over the years the real market areas have expanded forcing agents to belong to multiple MLSs in many areas.  This means more costs, data inefficiencies and often the need to learn and operate multiple MLS systems.  It isn’t good for brokers, agents or consumers so why hasn’t their been more consolidation of MLSs more quickly? The answer, of course, is protectionism.   Even though consolidation would be in everyone’s best interest there is still a local desire to maintain control and identity at the MLS level.  Brokers also worry [...]

By |2018-05-03T21:24:17-07:00February 10th, 2014|Main category, MLS Insights, Our Services, Technology Evaluation|4 Comments
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Invitation to Participate in the 2014 WAV Group Broker Technology Adoption Survey

As real estate agents and brokers strive to develop a process to improve every area of their trade, technology supports them. However, with so many solutions, it is difficult to understand what solutions count the most and to whom. Think of the long list of solutions – website, lead management, CRM, drip marketing, email marketing, CMA, email, transaction management, document management, online advertising, SEO, listing syndication, tax systems, mobile solutions for everything, scheduling software, accounting systems, market stats, digital signatures, forms software, recruiting tools. It is quite a list. The goal of the Broker Technology Adoption Survey is to understand [...]

By |2018-05-03T21:24:17-07:00February 5th, 2014|Broker Technology Research, Main category, Our Services, Technology Evaluation|Comments Off on Invitation to Participate in the 2014 WAV Group Broker Technology Adoption Survey
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Swanepoel Trends Report Book Review

If you buy one book this year, make it the Swanepoel Trends Report. It is excellent. Swanepoel took a different approach to his annual report this year and its brilliant. Swanepoel outlines 10 topics and invites industry leaders to write a page or two about their impression. At the end of the chapter, he wraps it all up into a summary. Gary Keller on Change and Innovation states that there ”is a battle over who will provide the public with their listing data….brokerages are beginning to realize that if they don’t step up and become the solution they will at [...]

By |2018-05-03T21:24:17-07:00February 4th, 2014|Main category, Press Releases|2 Comments
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Leveling the Playing Field Leads to Disaster

I read a story today about a social studies professor who engaged his students in an experiment to demonstrate the long-term effects of socialism or leveling the playing field. This is a topic that is so dear to the hearts of today's real estate brokers that I could not resist sharing the story. The day of the first test, the teacher advised the students that he would average the score of each student and issue the average grade to everyone. The students took the test. The average was a B, and everyone was given a B. As you can imagine, [...]

By |2018-05-03T21:24:17-07:00January 31st, 2014|Broker-Agent Information, Main category|Comments Off on Leveling the Playing Field Leads to Disaster
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