Broker with 357 Listings Gets No Leads From Trulia Last Week

WAV Group provides brokers with consulting on online marketing. One of our services includes benchmarking the effectiveness of listing syndication strategies. We have been tracking the performance of a real estate broker’s listings dating back to 2006 by publishing channel. As these reports show, Trulia effectiveness has decreased to a remarkable volume of no leads per week on 367 listings. The same report in 2013 showed between 12 and 25 leads per month. It begs the question “If a third party consumer website is not delivering value, should a broker continue to syndicate?” One thing is for sure, we can [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Main category, Marketing|Comments Off on Broker with 357 Listings Gets No Leads From Trulia Last Week
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RESO Fielding Survey to Learn how to Make MLS Data Work Better for Brokers

COMPLETE THE SURVEY NOW The Real Estate Standards Organization, RESO, has been hard at work creating consistent data across MLS regions and across the country by creating the RESO Data Dictionary.  To date 1.1 mm agents across the country now have access to RESO Data Dictionary thanks to the hard work of Leading Real Estate Companies of the World, The Realty Alliance, NAR, MLS system providers and MLSs across the country. This normalized data built from years of work with technology leaders from around the industry is being used to fuel Upstream, Broker Public Portal (Homesnap) and the AMP program.  [...]

By |2018-05-03T21:23:13-07:00June 9th, 2016|Broker-Agent Information, Marketing, MLS Insights, Suveys and Research|Comments Off on RESO Fielding Survey to Learn how to Make MLS Data Work Better for Brokers
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What happens if Your Tech Leader is Hit by a Bus?

Bob Rosecrans and Michael Koval at Pixces Consulting Group are a little more subtle in addressing this subject in their new White Paper “Real Estate Brokers: Is your CIO future proofing your business?” But the title of the paper’s first chapter really says it all: “I love my CIO but…” What follows in an exceptionally candid and insightful examination of the conversations that Chief Executive Officers or broker-owners must have with their Chief Information Officers – or 0whoever is the Technology leader or point person at their brokerage. As Senior Partners at Pixces – and industry power hitters – Koval [...]

By |2018-05-03T21:23:14-07:00June 8th, 2016|Main category, Marketing|Comments Off on What happens if Your Tech Leader is Hit by a Bus?
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Marketing Automation Can Be a Huge Risk

This week I have gotten four open house notifications from a Realtor®. She is a friend of mine that has served in various capacities on the Board of Directors for an MLS 2,000 miles away from where I live. She sends me a monthly snapshot of what is happening in the housing market in her area, along with a note when she lists a new property. That is all good. But recently she caused me to hit the unsubscribe button by spamming me with an open house notification when I was clearly not a candidate to attend or buy. Marketing [...]

By |2018-05-03T21:23:14-07:00May 27th, 2016|Marketing|Comments Off on Marketing Automation Can Be a Huge Risk
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What’s Your Loyalty Program?

A loyalty program is such a simple thing to construct, and they work. I buy from Amazon because I get Amazon Prime – free shipping – a loyalty program. I fly with American or United because they give me priority boarding, upgrades, and other perks – a loyalty program. In the latter example, I continue to use American and United even though I am not delighted with their service or price. But the perks have more meaning to me than other options. It is really hard to break free of loyalty programs. For years, we consolidated our hotel preference to [...]

By |2018-05-03T21:23:14-07:00May 26th, 2016|Marketing|Comments Off on What’s Your Loyalty Program?
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Google Creator Day

When some of our readers heard that my daughter Alexandra AKA Sparkles Lund was invited to attend Google Creator Day, they were genuinely interested in hearing about what she learned at this exciting event. She has written a blog post for her own blog, SparklesLund.com and I thought I would share it with you because there is some very interesting information about ways to build the size and engagement of a YouTube channel. Please follow her on Facebook, instagram, Twitter and subscribe to her YouTube channel, Enjoy!  As you may know, I have been really publishing a lot of videos on YouTube [...]

By |2018-05-03T21:23:18-07:00March 31st, 2016|Main category, Marketing, Twitter for Real Estate|Comments Off on Google Creator Day
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Using Market Data to Drive Media Coverage

Are you getting published in your local media? Is your firm shaping the way opinion leaders and real estate consumers view critical issues in your housing market Associations, MLSs, and brokerages have access to the best local data ever available on trends in their local markets. Sales, prices, inventories, time on market—every day real estate professionals interpret these and other data to win the confidence of their customers and clients. You have a significant opportunity to turn market data into news that attracts business and establishes credibility. National data services like RealtyTrac and CoreLogic as well as sites like Realtor.com, [...]

By |2018-05-03T21:23:20-07:00March 22nd, 2016|Marketing, MLS Insights|Comments Off on Using Market Data to Drive Media Coverage
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LeadingRE, Miami Beach and Marketing Automation

The Fontainebleau in Miami Beach recently hosted LeadingRE. It’s always happens during what I like to think of as the real estate brokerage convention season. Keller Williams, with its Family Reunion, preceded it in New Orleans and RE/MAX R4 followed it in Las Vegas. If you really want to get a feel for the real estate market in America, these conferences are a great place to gauge what is really happening on the ground because the preponderance of attendees are broker-owners. Conferences that target industry leaders or tech companies or the intelligentsia of real estate are great for forward thinking, [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on LeadingRE, Miami Beach and Marketing Automation
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Reducing Agent Attrition – Marketing to your Agents

Brokers across America do a great job of promoting their listings to potential home buyers and sellers with attractive flyers, online promotions, open houses, and effective website promotion, not to mention MLS promotion. Most brokers have a well-oiled system for building attractive marketing materials to sell their listings quickly. In my view, there’s a hole in the focus of marketing departments. Very few of the brokerages that we work focus on promoting their OWN brand and service offerings to their OWN agents. Brokers like to complain about the lack of adoption of tools and technologies. They wistfully talk about the [...]

By |2018-05-03T21:23:21-07:00March 16th, 2016|Broker-Agent Information, Marketing|Comments Off on Reducing Agent Attrition – Marketing to your Agents
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Three Drivers of Economic Growth

Sometimes, business owners fail to understand or focus on the basic elements of growing a business. As a consulting firm, we have a distance from the business that allows us to see things that business operators often miss. The funny thing is that we miss them in our own business. I remember talking to my Uncle Albert about this as a kid. He owned a house painting business that was very successful. It afforded him the opportunity to live on Plain Street in Historic Lewiston, NY. It is a charming street of grand, three-story homes with pillared center entrances. Because [...]

By |2018-05-03T21:23:22-07:00February 22nd, 2016|Broker-Agent Information, Clients, Marketing, Strategic Planning|Comments Off on Three Drivers of Economic Growth
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Be a Part of the Change!

WAV Group is a part of strategic plans very often for some of the largest MLSs and Associations in our industry. When conducting strategic plans we hear from brokers and board members that their organization is out of touch with today’s reality. So how do you get your board in touch? You can pay thousands of dollars for several of your board members to attend industry events. Many of these events can be very valuable for the content that is presented, the networking, and peer-to-peer learning. The CMLS conference and the AEI conference are two great opportunities for MLSs and Associations to get in [...]

By |2018-05-03T21:23:23-07:00February 18th, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights, Our Services, Strategic Planning|Comments Off on Be a Part of the Change!
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Just Spell My Name Right

It’s a new year and you are, no doubt, plotting your communications strategy for 2016. We published an article about the top 10 posts of the year on Facebook recently that ignited deeper thought about communication strategies that work. Entertainment is certainly one of them. If the Disney family is the first family of Entertainment in American History, P.T. Barnum is certainly a cousin. Legend has it that he is also responsible for one of the most famous quotes in the PR business: “I don’t care what you say about me, just spell my name right.” If you read the [...]

By |2018-05-03T21:23:25-07:00January 21st, 2016|Main category, Marketing, Our Services|1 Comment
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