Marketing Archives

What would it take for YOU to be one of the Top 100 most Loved Brands in the World?

Anybody that runs a company wants to believe that consumers LOVE their brand – after all we love our brands don’t we? While that’s a great goal, it’s a lot harder than it looks to create a strong emotional connection with your customer base. Apco Worldwide, a public relations firm recently fielded a global survey. Here’s the list of the Top 100 Most Lived brands. According to Apco’s press release, here’s what it takes to rank as a loved brand: “APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands [...]

By Marilyn Wilson|2018-05-03T21:24:24-07:00November 4th, 2013|Broker-Agent Information, Marketing, MLS Insights|Comments Off

Leaders and Innovators Often Walk Alone

I have been working a lot in Brazil these days working with a company called Prolist building the first true MLS in their country. The reason I mention Brazil is because it is a great case in point regarding leaders and innovators walking alone. In dozens of meetings I have had with major real estate companies, associations and banks in Brazil I meet those that are leaders and innovators and I also see those that are part of the herd, that only go where the herd goes. The brightest, those with clear vision into the future, often those who have [...]

By Victor Lund|2018-05-03T21:24:28-07:00September 10th, 2013|Main category, Marketing, Our Company, Our Services|4 Comments

Instagram Quickly Becoming a Value Brand-building Video Tool

Anybody who has children has probably known about Instagram for a while now as a photo sharing social media site. It is by far my 10-year-old daughter’s favorite method for sharing her life with her friends. Two weeks ago, Instagram began offering the ability to share short videos on their site and it has exploded. In just two weeks there have been amazing brand video ads for corporations placed on the site. You can check them out here. From what I could see with the videos I reviewed so far, there are a few ways that real estate companies and [...]

By Marilyn Wilson|2018-05-03T21:24:32-07:00July 5th, 2013|Broker-Agent Information, Main category, Marketing|Comments Off

New View of Broker Social Media Strategy

One of the key shifts in online marketing that has occurred over the past 5 years is the evolution of social media marketing. What is astounding is how far removed most broker websites are from executing baseline social media strategies effectively. Brokers have largely ignored developing a social media strategy. Only a few have a social media director. Agents are aimlessly running wild on social media in ways that diffuse the impact of a common voice. Social Media calls to action are poorly represented on listing detail pages of broker websites Social Media is poorly leveraged on agent profile pages [...]

By Victor Lund|2018-05-03T21:24:32-07:00June 26th, 2013|Broker Technology Research, Main category, Marketing|Comments Off

Imprev Roars with Mobile Marketing for Agents

Imprev has long been a behind the scenes type of company. Historically they partner with Giant franchises, Giant Brokers ,or Giant technology companies to deliver fully integrated and smart marketing solutions that agents access through their back office intranet. Imprev's solution includes a full suite of print marketing like flyers and postcards; and a full digital marketing suite which includes digital flyers, online campaigns, listing presentations, virtual property tours, and lots of other features. Recently, they have been in the industry eye for the release of their new system (developed with help from 1000WattConsulting) and plunging headlong into mobile. Today, Imprev gives agents [...]

By Victor Lund|2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Main category, Marketing|1 Comment

A new tenor to integrated solutions for brokerage

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. [...]

By Victor Lund|2018-05-03T21:24:32-07:00June 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off

The War That Few Are Watching

There is a War being waged between the leading portals today. They are fighting with all of their might to be leaders in consumer website traffic. Today, Zillow is in the lead with Realtor.com on their heals and Trulia not far behind. Homes.com is pacing with the pack too, and perhaps showed just how strong they are by climbing the rankings at a remarkable pace in 2012. In an announcement released yesterday, Move proclaimed victory at retaining their relationship with MSN.com, the portal operated by Microsoft. I tried to get information about the battle, but limited facts were made available. [...]

By Victor Lund|2018-05-03T21:24:33-07:00June 19th, 2013|Main category, Marketing, Strategic Planning|4 Comments

It’s a Kid’s World – Are you ready?
Gallery
It’s a Kid’s World – Are you ready?

Broker-Agent Information, Main category, Marketing, Strategic Planning

It’s a Kid’s World – Are you ready?

I just watched a fascinating documentary called Consuming Kids highlighting how advertisers are tapping into the ever-growing purchasing power of children under the age of 12. According to the film, children directly control $40 Billion in spending and indirectly influence over $700 billion in spending. The documentary goes on to talk about how brands are trying to create relationships with kids as soon as they can to create life long relationships. They are trying to create young “super” consumers that will be committed to purchasing their products throughout their lifetime. In my days at Fisher-Price, we never thought about the [...]

By Marilyn Wilson|2018-05-03T21:24:34-07:00June 12th, 2013|Broker-Agent Information, Main category, Marketing, Strategic Planning|Comments Off

Share This Listing
Share This Listing

Main category, Marketing, Technology Evaluation

Share This Listing

WAV Group has gained the support of The Realty Alliance and The Leading Real Estate Companies of the world to revisit our Broker Website Effectiveness study performed in 2008. A lot has changed over the past 5 years, but much has remained the same. Our report will be published at the end of the month in advance of the Inman conference in San Francisco. As the MLS Issues and Policy Committee continues to debate a rule structure for Social Media, Here is an early insight that may forward the shape of what the rule is trying to solve for. Social [...]

By Victor Lund|2018-05-03T21:24:35-07:00June 10th, 2013|Main category, Marketing, Technology Evaluation|Comments Off

RBI Goes Nationwide With CoreLogic

rbiEXPERT is now being launched nationwide through a partnership with CoreLogic. MLSs interested in this service should contact RBI or CoreLogic to reserve placement in the integration schedule. RealEstate Business Intelligence, or RBI is a subsidiary of Metropolitan Regional Information Systems, or MRIS. The company was formed to meet the market analytic needs of roughly 40,000 subscribers to the MLS system in the Mid-Atlantic States – Maryland, Virginia, Washington DC, parts of Pennsylvania, Delaware, and West Virginia. Their premium product, rbiEXPERT allows professionals to slice, dice, visualize, and share real estate market trends with their buyers and sellers in the [...]

By Victor Lund|2018-05-03T21:24:39-07:00March 22nd, 2013|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|Comments Off

Monetizing Listing Data…Is it Possible? Let’s find out in 2013

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about [...]

By Victor Lund|2018-05-03T21:24:40-07:00March 6th, 2013|Broker-Agent Information, Main category, Marketing, MLS Insights, Product Management|1 Comment

Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]

By Victor Lund|2018-05-03T21:24:40-07:00February 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research|3 Comments