Marketing Archives

RBI Goes Nationwide With CoreLogic

rbiEXPERT is now being launched nationwide through a partnership with CoreLogic. MLSs interested in this service should contact RBI or CoreLogic to reserve placement in the integration schedule. RealEstate Business Intelligence, or RBI is a subsidiary of Metropolitan Regional Information Systems, or MRIS. The company was formed to meet the market analytic needs of roughly 40,000 subscribers to the MLS system in the Mid-Atlantic States – Maryland, Virginia, Washington DC, parts of Pennsylvania, Delaware, and West Virginia. Their premium product, rbiEXPERT allows professionals to slice, dice, visualize, and share real estate market trends with their buyers and sellers in the [...]

By Victor Lund|2018-05-03T21:24:39-07:00March 22nd, 2013|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases|Comments Off

Monetizing Listing Data…Is it Possible? Let’s find out in 2013

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about [...]

By Victor Lund|2018-05-03T21:24:40-07:00March 6th, 2013|Broker-Agent Information, Main category, Marketing, MLS Insights, Product Management|1 Comment

Brokers harvesting business from their data

Real estate brokerages are way behind in the curve of excellence in lead management. This report is not about best practices of routing leads to agents, it is focused on measuring lead quality, and appending lead information with business intelligence that will convert more leads to drive more revenue. WAV Group’s brokerage business is focused on enterprise brokers, 500 agents or more – and usually a brokerage that also has some type of relationship with a mortgage or an insurance company. We use the term “home services” or “ancillary services” to refer to a brokerage that provides a full suite [...]

By Victor Lund|2018-05-03T21:24:40-07:00February 25th, 2013|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Suveys and Research|3 Comments

Are my listings going everywhere – Zillow Front Door

Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party - brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such [...]

By Victor Lund|2018-05-03T21:24:41-07:00February 13th, 2013|Broker Technology Research, Main category, Marketing|2 Comments

MOVE, INC. ACQUIRES eFROGPOND, INC. ASSETS TO EXPAND MARKETING SOLUTIONS

SAN JOSE, Calif., January 14, 2013 – Move, Inc. (NASDAQ:MOVE) today announced the expansion of its suite of free marketing tools with the acquisition of certain assets of eFrogPond, Inc. an integrated communications and marketing solutions provider best known for its Housing Trends eNewsletter. This acquisition signifies an enhancement to the Move, Inc. series of industry-leading marketing solutions. Move, Inc. is the operator of TOP PRODUCER Systems and REALTOR.com. The Housing Trends eNewsletter will continue to function in its present form and Top Producer Systems CRM subscribers can distribute Housing Trends eNewsletters automatically to their customers. Going forward, subscribers can [...]

By Victor Lund|2018-05-03T21:24:43-07:00January 15th, 2013|Broker-Agent Information, Marketing, Press Releases|Comments Off

Technology Tools Used by Great Office Managers

All too frequently companies focus on broker tools or agent tools, losing sight of the tools used by great managers. Brokers who truly understand the value of office managers dedicate resources to deliver manager tools that drive company success and agent productivity. These tools fold into three categories: Market Analysis, Sales Analysis, and Agent Effectiveness. Market Analysis Tools Market Analysis involves using tools like Terradatum Broker Matrix or Trendgraphix. These tools give office managers access to two specific measurements that are key to success: Competitor Sales Volume and Agent Sales Volume relative to market pace. The first is a competitive [...]

By Victor Lund|2018-05-03T21:24:46-07:00December 10th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|Comments Off

Data Only Brokers
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Data Only Brokers

Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights

Data Only Brokers

There are lots of brokers who subscribe to MLS services. They are called participants, and as participants they are provided data rights beyond agents, and way beyond vendors or third parties. Moreover, participants are the nucleus of reciprocal offers of compensation, an agreement that if one broker represents a willing buyer and the other broker represents a willing seller, they will share compensation. There is a new brokerage model that has entered the MLS sphere, and I am not sure if it is a good thing or a bad thing. I will call this type of brokerage a "Data Only Broker" or [...]

By Victor Lund|2018-05-03T21:24:47-07:00November 20th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|9 Comments

Loyalty Marketing in Real Estate

An innovative concept known as loyalty marketing was heralded by the launch of American Airlines AAdvantage in the early 80’s and has since evolved to become competitive table-stakes as loyalty programs have saturated the business landscape. It is curious that an industry like real estate, powered by 80% repeat and referral business has missed the mark on loyalty marketing. Real Estate is not the only industry getting it wrong. It’s safe to say that the majority of programs consumers experience today have been designed “By Boomers for Boomers,” all while fundamental shifts in consumer purchase behavior demand that new models [...]

By Victor Lund|2018-05-03T21:24:55-07:00July 23rd, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Sales Advisory, Strategic Planning|3 Comments

RE Technology Releases 2012 MLS Technology Guide

MLSs seeking to educate themselves and their members about technology, as well as discover sources of non-dues revenue, can leverage this easy-to-use guide. Arroyo Grande, CA (June 2012) – MLSs and real estate Associations face myriad challenges in today’s changing technology landscape. A new guide from leading real estate technology media site, RE Technology, aims to assist them in overcoming these challenges with descriptions of leading tech companies and products. Interested organizations can download the 2012 MLS Technology Guide for free at RETechnology.com. Information in the guide is presented in a clear, concise format. Product categories covered include agent ratings, [...]

By Victor Lund|2018-05-03T21:24:56-07:00June 27th, 2012|Broker Technology Research, Main category, Marketing, MLS Insights, Press Releases, Technology Evaluation|Comments Off

Market Leader Ships SharperAgent to 100,000 customers

Market Leader had a reseller agreement with Imprev, the leading Agent, Broker and Franchise marketing services provider for years. It was successful, and the relationship ended amicably when Market Leader purchased Imprev's competitor, SharperAgent. The effort was in concert with Market Leader's strategic vision of building an end-to-end platform that supports real estate professionals from lead generation to closing and customer retention. Market Leader announced today that the Sharper Agent marketing suite has been integrated into all of the Market Leader products and made available to all 100,000 agents who are registered to that platform. In concert with the release, [...]

By Victor Lund|2018-05-03T21:24:59-07:00June 5th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Press Releases|1 Comment

ListedBy.com Appoints Roger Noujeim as Vice President of Marketing

Former Point2 executive brings extensive industry experience to help guide ListedBy’s direction and growth NAPA, Calif. – May 31, 2012 – ListedBy (www.ListedBy.com), the real estate industry’s first free online marketplace and social network with integrated live bidding and auction functionality, today announced the appointment of Roger Noujeim as vice president of marketing, to lead the company’s global marketing and branding strategy. As member of the executive team, Noujeim will play a key role in guiding ListedBy’s direction and growth, with a focus on accelerating market penetration and adoption. “We are ecstatic to have someone of Roger's caliber join our [...]

By Marilyn Wilson|2018-05-03T21:24:59-07:00May 31st, 2012|Broker-Agent Information, Main category, Marketing, Press Releases, Product Management|Comments Off

Edina Realty and Broker Syndication Choices

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online [...]

By Victor Lund|2018-05-03T21:25:00-07:00May 25th, 2012|Broker Technology Research, Main category, Marketing, Strategic Planning|Comments Off