All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
The Art of the Quote in a news release
The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told.
Communications Planning & Preparation Best Practices
If there ever was a time for MLSs and Associations to have a communications plan, it is now. 2020 lived up to its moniker by giving us clear vision into the unbelievable. And all bets are off in assuming we know what the future will bring. When you prepare a media plan, you are creating a communications system that can stand up to uncertain times in 2020 and beyond.
Industry Veteran Myra Jolivet Joins WAV Group
Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]
All eyes are on RESO Remote April 21-23
When life gives you lemons, you make lemonade. That's how many people, companies, and organizations, like the Real Estate Standards Organization (RESO), are responding to these uncertain times. Unable to host its standard Spring Tech Summit in New Orleans, the team at RESO came out early with a pivot to create a digital summit version – April 21-23. That's welcoming news, as many folks will tell you RESO is the best-kept secret among all real estate conferences. True, there won’t be a #RESOnola, but I am ready #RESOremote. I need a conference – badly. So, I have blocked my calendar [...]
An Awkward Moment for Stale Drip Marketing
Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
Delta Media Group Invests $30 Million to Create AI-powered Marketing Platform
Delta Media Group, one of the oldest and most well established broker marketing platform companies in real estate, today revealed their all new DeltaNET 6 platform.
Color of the Year 2020
The color of the year was recently announced: it is Classic Blue. More precisely, it is Pantone 19-4052 Classic Blue, “a solid and dependable hue we can always rely on,” described by Pantone in its annual announcement.
Is that a listing in your pocket or are you just happy to read this?
Midwest Real Estate Data or MRED, a perennial industry modernizer, released at the CMLS annual meeting in Salt Lake City, a new definitive guide to one of the hottest topics in our industry today.
Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go
One of the largest real estate companies in Middle Tennessee, Nashville’s powerhouse brokerage Parks Realty is the latest brokerage to create a local iBuyer Platform.
May We Please Start Saying “My pleasure” Instead of “No problem”?
Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.
Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap GalleryBright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation
Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.