Marketing Archives

All eyes are on RESO Remote April 21-23
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All eyes are on RESO Remote April 21-23

Broker-Agent Information, Business Intelligence, Conferences, COVID-19, Marketing, MLS, RESO

All eyes are on RESO Remote April 21-23

When life gives you lemons, you make lemonade. That's how many people, companies, and organizations, like the Real Estate Standards Organization (RESO), are responding to these uncertain times. Unable to host its standard Spring Tech Summit in New Orleans, the team at RESO came out early with a pivot to create a digital summit version – April 21-23. That's welcoming news, as many folks will tell you RESO is the best-kept secret among all real estate conferences. True, there won’t be a #RESOnola, but I am ready #RESOremote. I need a conference – badly. So, I have blocked my calendar [...]

By Kevin Hawkins|2020-04-08T15:25:58-07:00April 8th, 2020|Broker-Agent Information, Business Intelligence, Conferences, COVID-19, Marketing, MLS, RESO|1 Comment

An Awkward Moment for Stale Drip Marketing
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An Awkward Moment for Stale Drip Marketing

Broker Technology Research, Main category, Marketing, Our Services, Product Management

An Awkward Moment for Stale Drip Marketing

Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.

By Victor Lund|2020-03-27T10:23:39-07:00March 18th, 2020|Broker Technology Research, Main category, Marketing, Our Services, Product Management|1 Comment

Delta Media Group Invests $30 Million to Create AI-powered Marketing Platform
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Delta Media Group Invests $30 Million to Create AI-powered Marketing Platform

Artificial Intelligence, Clients, Marketing, Technology

Delta Media Group Invests $30 Million to Create AI-powered Marketing Platform

Delta Media Group, one of the oldest and most well established broker marketing platform companies in real estate, today revealed their all new DeltaNET 6 platform.

By Marilyn Wilson|2020-03-10T11:21:03-07:00March 10th, 2020|Artificial Intelligence, Clients, Marketing, Technology|Comments Off

Color of the Year 2020
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Color of the Year 2020

Marketing, Our Services

Color of the Year 2020

The color of the year was recently announced: it is Classic Blue. More precisely, it is Pantone 19-4052 Classic Blue, “a solid and dependable hue we can always rely on,” described by Pantone in its annual announcement.

By Kevin Hawkins|2022-01-27T06:23:02-08:00January 21st, 2020|Marketing, Our Services|Comments Off

Is that a listing in your pocket or are you just happy to read this?
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Is that a listing in your pocket or are you just happy to read this?

Marketing, MLS, MLS Insights

Is that a listing in your pocket or are you just happy to read this?

Midwest Real Estate Data or MRED, a perennial industry modernizer, released at the CMLS annual meeting in Salt Lake City, a new definitive guide to one of the hottest topics in our industry today.

By Kevin Hawkins|2019-10-23T08:50:56-07:00October 22nd, 2019|Marketing, MLS, MLS Insights|Comments Off

Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go
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Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go

Broker-Agent Information, CRM, Marketing, Press Releases, Recruiting, Technology

Another Brokerage Unveils an iBuyer Platform: Nashville’s Parks Realty Launches Parks Go

One of the largest real estate companies in Middle Tennessee, Nashville’s powerhouse brokerage Parks Realty is the latest brokerage to create a local iBuyer Platform.

By Kevin Hawkins|2019-09-24T15:34:00-07:00September 25th, 2019|Broker-Agent Information, CRM, Marketing, Press Releases, Recruiting, Technology|Comments Off

May We Please Start Saying “My pleasure” Instead of “No problem”?
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May We Please Start Saying “My pleasure” Instead of “No problem”?

Broker-Agent Information, Marketing

May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By Kevin Hawkins|2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|8 Comments

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
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Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation

Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap

When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.

By Kevin Hawkins|2019-08-30T07:11:13-07:00August 28th, 2019|Broker Public Portal, Broker-Agent Information, Main category, Marketing, MLS, MLS Insights, Press Releases, Technology, Technology Evaluation|Comments Off

The Biggest Marketing Success in the History of The National Association of REALTORS®
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The Biggest Marketing Success in the History of The National Association of REALTORS®

Broker-Agent Information, Main category, Marketing, NAR

The Biggest Marketing Success in the History of The National Association of REALTORS®

NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.

By Victor Lund|2019-08-26T15:47:00-07:00August 23rd, 2019|Broker-Agent Information, Main category, Marketing, NAR|1 Comment

Community Data Marketing: BHHS Fox and Roach Gets Creative
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Community Data Marketing: BHHS Fox and Roach Gets Creative

Broker-Agent Information, Marketing, Technology

Community Data Marketing: BHHS Fox and Roach Gets Creative

In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.

By Victor Lund|2019-08-09T12:21:50-07:00August 7th, 2019|Broker-Agent Information, Marketing, Technology|Comments Off

Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown
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Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

Broker-Agent Information, Marketing

Are You Wasting Your Lead Generation Dollars? Check Out This New End to End Lead Conversion System from Boomtown

BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?

By Marilyn Wilson|2019-08-02T13:54:40-07:00August 2nd, 2019|Broker-Agent Information, Marketing|Comments Off

Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company
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Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company

Marketing

Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company

Agile is mostly known as a software development approach though which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing.

By Victor Lund|2019-07-25T01:23:07-07:00July 24th, 2019|Marketing|Comments Off