One of the largest real estate companies in Middle Tennessee, Nashville’s powerhouse brokerage Parks Realty is the latest brokerage to create a local iBuyer Platform.
Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.
NAR has done more for home ownership rights in America than any other group. Now NAR can turn its resources to fixing the largest problem in America today, homelessness.
In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. Fox and Roach now provides an interactive experience that not only powers their search engine performance but delights consumers with the ability to view lifestyle information, driving increased website engagement and capturing high quality leads.
BoomTown has just announced a new service called “Success Assurance” that combines lead generation with lead qualification and lead nurturing. The end result?
Agile is mostly known as a software development approach though which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing.
Since 1929, the non-profit NAREE has been a place where real estate writers, editors, columnists, authors, and communicators come together to learn, as well as exchange ideas and best practices and get to know one another better.
Stellar MLS has laid it down for other MLSs around the country to follow. They are setting a bar higher and higher for themselves to ensure that every product, service, contact, event, and marketing program is Stellar. They won’t stop until they get feedback in every aspect of their business.
Strategically, the very first dollar invested in supporting your business should be spent fixing the leak of lost, repeat, and referral customers. Somehow, that focus on customers is not happening in our industry today.
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]
My top favorite pastime is being a professional mentor of high school robotics team where I live, just a short ferry ride from downtown Seattle on Bainbridge Island. It’s a FIRST Robotics Team (4915 Spartronics) that I helped found six years ago. I’m the lead marketing mentor.
