CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more [...]

By |2018-05-03T21:22:40-07:00September 11th, 2017|Main category, Marketing, MLS Insights, Technology Evaluation|Comments Off on CoreLogic Innovation Grows User Base To More Than a Million Real Estate Agents
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Looking for Job Security? Brokers are Looking for THIS!

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum [...]

By |2018-05-03T21:22:40-07:00September 5th, 2017|How to Make Strategic Planning Really Work in your MLS, Main category, Marketing, MLS Insights|Comments Off on Looking for Job Security? Brokers are Looking for THIS!
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MLSListings Shares Best Practices for Public Relations

Public Relations is a key communication practice for leading MLSs. Silicon Valley, California-based MLSListings is leveraging Public Relations to promote the relevancy of the MLS in the best possible way. They have developed communications for the real estate trade media and the consumer media that are both having positive impact. Consumer Media Trade The real estate industry has brokers and agents who continue to invest in newspaper advertising. By and large, newspapers may not display real estate listings from the MLS unless there is a special consideration. To save brokers and agents money, MLSListings has developed an agreement with 12 [...]

By |2018-05-03T21:22:41-07:00September 5th, 2017|Marketing, MLS Insights|Comments Off on MLSListings Shares Best Practices for Public Relations
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Data is Power and You Have the Power Brokers!

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO [...]

By |2018-05-03T21:22:41-07:00August 23rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Data is Power and You Have the Power Brokers!
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The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds

Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign [...]

By |2018-05-03T21:22:43-07:00August 2nd, 2017|Broker Technology Research, Broker-Agent Information, Clients, Marketing, MLS Insights, Technology Evaluation|Comments Off on The Short and Simple Road for an MLS to offer ONLY RESO-Compliant IDX Feeds
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eMerge welcomes new Director of Marketing, Melissa McHone

New Orleans, LA– July 28, 2017 – eMerge (easyeMerge.com) today announced that real estate industry veteran Melissa McHone has joined the company as the new Director of Marketing. Melissa brings more than ten-years of industry experience to eMerge. She most recently served as a marketing manager for DocuSign Inc., developing and managing strategies and building relationships with the industry’s leading Franchises, Brokerages, MLSs/Associations and tWP Edithe NATIONAL Association of REALTORS® trade organization. Melissa also serves as a mentor for the NAR Reach Program helping to support new and upcoming companies in the real estate space with strategy ideas and GTM [...]

By |2018-05-03T21:22:43-07:00August 1st, 2017|Marketing, Press Releases|Comments Off on eMerge welcomes new Director of Marketing, Melissa McHone
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Google Local Guides Are Great For Real Estate

  If you remember the rage about FourSquare years ago, its coming back again. But this time, Google is leading the way to create local experts and Google Maps is the platform. So set up your account on Google Local Guides and get going! If you participate a lot, (hit 50 reviews), you will be highlighted as a top reviewer on Google Maps for Apple’s iOS and Android. Why?   Well, that is only something that you can answer. Like so many other social media strategies, it needs to be something that you enjoy doing. Also, consider this – Google Maps is [...]

By |2018-05-03T21:22:45-07:00June 13th, 2017|Main category, Marketing|Comments Off on Google Local Guides Are Great For Real Estate
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New! FREE RESO Marketing Toolkit!

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take [...]

By |2018-05-03T21:22:49-07:00May 25th, 2017|Broker Technology Research, Marketing|Comments Off on New! FREE RESO Marketing Toolkit!
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Pacific Union Delivers On International Reach

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is global reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach. Driving International Reach International reach has largely been a listing tool in real estate. Even in global cities like San Francisco, Los Angeles, Chicago or New York, we see that 85% of buyers come from the immediate [...]

By |2018-08-14T03:57:45-07:00May 25th, 2017|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on Pacific Union Delivers On International Reach
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Metro Market Trends, Inc. Welcomes Brenda Carnegie

Metro Market Trends, Inc. (MMT), a subsidiary of RealtyWEB.Net, is pleased to announce that Brenda Carnegie has joined the MMT team as a Business Development Consultant. Brenda has served in the real estate industry for over 25 years starting as an MLS Director in Clearwater, Florida.  She has held positions with Interealty (now part of CoreLogic), Realist, and Coldwell Banker Residential. Brenda was responsible for managing MLS system installations, sales and member support, as well as developing and implementing Broker-based solutions. Brenda was part of the realtor.com® Industry Relations Team from 2009-2015 as Director of Industry Relations, providing support to Associations/MLSs in [...]

By |2018-05-03T21:22:50-07:00May 16th, 2017|Marketing, Press Releases|Comments Off on Metro Market Trends, Inc. Welcomes Brenda Carnegie
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Data Will Now Cross The Trestle

Trestle by CoreLogic has been a sprint for the nation’s largest technology provider. On the heals of migrating more than 50 MLSs over to Matrix over the past 30 months, they had the added challenge of getting all of their MLS clients to be RESO certified (RESO = Real Estate Standards Organization). CoreLogic got them there, but at the Silver level of certification (Booooooo!). In a press release today, RESO has upgraded their certification on Trestle to Gold (Yeaaaaaa!) WHY TRESTLE? Every MLS system vendor offers a server for publishing IDX and VOW data to enable brokers to hydrate their [...]

By |2018-05-03T21:22:50-07:00May 11th, 2017|Marketing, MLS Insights|Comments Off on Data Will Now Cross The Trestle
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Help your Brokers Improve their Marketing with RESO Standards

MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. RESO volunteers have worked tirelessly for years to get us to this stage.  MLSs have done the hard work to make RESO data standards available to their members and technology partners. We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the [...]

By |2018-05-03T21:22:50-07:00May 10th, 2017|Broker Technology Research, Marketing, MLS Insights|Comments Off on Help your Brokers Improve their Marketing with RESO Standards
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