Building a Seller Lead Funnel

In a conversation yesterday with a large brokerage firm, we discussed a $250,000 online ad campaign that was directed at generating buyer leads. If the vendor had not quoted a $100k price increase over the previous year, the client would have simply stroked the check for $150k without a meeting, as they had done over the past 13 years. The massive price increase caused them to rethink. What came out of the conversation was a brainstorm for innovation around developing seller leads. The brokerage supports and coaches agents around the common stuff – door knocking, farming, telemarketing, etc. What can [...]

By |2018-05-03T21:22:51-07:00May 3rd, 2017|Broker Technology Research, Broker-Agent Information, Marketing|Comments Off on Building a Seller Lead Funnel
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Snapchat for Real Estate – Probably Not – But Ideas Abound

If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lock step, I have been snapping away. Haven’t tried Snapchat for real estate marketing? Don’t bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an [...]

By |2018-05-03T21:22:51-07:00April 27th, 2017|Marketing, Product Management|Comments Off on Snapchat for Real Estate – Probably Not – But Ideas Abound
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First CoreLogic Client Deploys Graphiq Data Visualizations

IRVINE, Calif., April 19, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced that Information and Real Estate Services, LLC (IRES) is the first CoreLogic client to make Graphiq data visualizations available to U.S. homebuyers. Working together, CoreLogic and Graphiq provide responsive data visualizations that graphically illustrate property lot, tax and transaction information, as well as local real estate trends, school ratings, commute times, and demographic breakdowns. Using data from CoreLogic and a variety of other sources, these striking visual representations provide deep insights and valuable context about properties and communities. “The public has access to [...]

By |2018-08-26T11:16:09-07:00April 19th, 2017|Clients, Marketing, MLS Insights|Comments Off on First CoreLogic Client Deploys Graphiq Data Visualizations
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4 Things Robotics Students Taught Me About Marketing and Communications

“Always walk through life as if you have something new to learn, and you will.” That quote from Vernon Howard sums up why I love being around students. They are so damn smart, engaging and not as jaded as the rest of us older folks. They are open to new ideas, quick to embrace innovative thinking and fast to adapt and explore new approaches. During their high school years in particular, what emerges from their minds and behaviors is an explosion of growth that is truly intoxicating to watch. I’ve been a direct witness to this as a founding member [...]

By |2018-05-03T21:22:52-07:00April 12th, 2017|Main category, Marketing|Comments Off on 4 Things Robotics Students Taught Me About Marketing and Communications
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SEO Or Search Marketing For Brokers

We just escorted a client though a double audit of their search engine optimization on their broker website.  We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Neilson, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (i.e. Quantcast and other free services are way off). Too often, firms look too closely at their [...]

By |2024-01-05T21:01:50-08:00March 28th, 2017|Broker Technology Research, Marketing, SEO, Strategic Planning|Comments Off on SEO Or Search Marketing For Brokers
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InstaView 3.0 Introduces First Structured Data to Virtual Tours

Independence, Ohio— January 23, 2017. This week InstaView 3.0, the newest release of Property Panorama’s category-leading virtual tour platform, became the first virtual tour to publish Structured Data. Structured Data allows search engines like Google to render Agent Profiles, Office Profiles, Open Houses, and Property Detail summaries within search results, dramatically improving the search optimization of real estate listings. "Structured Data makes it easier to find and deliver information and is driving more consumer engagement with our new InstaView tours. InstaView tours are already receiving six times more unique visitors than any other listing marketing tool," said Property Panorama CEO [...]

By |2018-05-03T21:22:56-07:00January 24th, 2017|Marketing, Virtual Office Website Series|Comments Off on InstaView 3.0 Introduces First Structured Data to Virtual Tours
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The Power of Sharing

Today, many leading news sites and blogs welcome by-lined posts and articles from respected professionals willing to share valuable knowledge and insights with their readers.  Good, free content helps boost their SEO, readership, and prestige. For companies who sell to brokers, agents, lenders, and consumers, the explosion of real estate blogs locally as well as nationally creates unprecedented opportunities to build brands, advance careers and position products and services.  The only cost involved might be the time of a professional writer experienced in the residential real estate to turn concepts into great copy. The publishers who operate these sites make [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Marketing, Strategic Planning|Comments Off on The Power of Sharing
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NAR Annual: Looking for 2017 trends, tech and tactics

This week, Orlando is more than home to Disney World and tens of thousands of happy tourists across the globe: it also will house nearly 20,000 enthusiastic REALTORS®, other industry organizations (RESO Booth #609), MLSs executives and staff, lenders, title firms, closing agents, technology providers of every shape and size, and of course, the Scarf King. Navigating through the maze of more than 400 exhibitors is challenging, but kudos for the NAR for making it highly accessible. The Trade Expo kicks off on Friday afternoon with its Grand Opening at 3:00 pm, running to 6:00 pm. The official hours: Expo Hours [...]

By |2018-05-03T21:23:02-07:00November 2nd, 2016|Broker Technology Research, Broker-Agent Information, Main category, Marketing|Comments Off on NAR Annual: Looking for 2017 trends, tech and tactics
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The Convergence of PR, Traditional Media and Social Media

One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed – or at least blurred – and that’s making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together. Let me explain. Traditional media – newspapers, radio and television – once ran news only created by their own reporters or from wire [...]

By |2018-05-03T21:23:03-07:00October 19th, 2016|Marketing|Comments Off on The Convergence of PR, Traditional Media and Social Media
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Drones: A Game-Changer for Real Estate Marketing

For most real estate agents, marketing with aerial photography or video has been considered an extravagance reserved only for high-dollar properties and luxury homes. However, a new federal policy now permits Realtors to market properties at all price-points in ways that were cost-prohibitive in the past. The “Small Unmanned Aircraft Rule,” expands the possibility for commercial drone usage for the real estate industry—without the previous restrictions and complicated application process. With this new accessibility, aerial photography and video are shaping up to be the next evolution of transformative real estate marketing solutions. While video has already proven its value for [...]

By |2018-05-03T21:23:04-07:00September 27th, 2016|Marketing|1 Comment
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Do Online Marketing Analytics Blind Agents to Offline Opportunities?

We’ve all been the unhappy recipients of unwanted junk mail and Internet advertisements, yet online marketing has been hailed as the Holy Grail among Realtors for turning up sales leads. However, statistics show that scattershot online marketing does not necessarily translate into sales strength. By hyper-focusing outreach efforts on online portals, agents are missing valuable opportunities to not just create leads but actually increase sales. Agents can optimize their reach and revenue by remembering the roots of marketing principles and embracing an integrated plan that engages more offline strategies. To be sure, the prospect of influence through online channels is [...]

By |2018-05-03T21:23:05-07:00September 21st, 2016|Broker-Agent Information, Marketing|Comments Off on Do Online Marketing Analytics Blind Agents to Offline Opportunities?
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What’s the Real Value of Portal Marketing?

A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85% of brokerages focus their marketing investments on lead generation activities– despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers are spending too much time and money marketing on portals when long-view strategies produce a better return-on-investment. While lead generation is an undeniably important tactic for targeting specific market segments, [...]

By |2018-05-03T21:23:05-07:00September 19th, 2016|Broker Technology Research, Broker-Agent Information, Marketing, Product Management|Comments Off on What’s the Real Value of Portal Marketing?
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