TourZazz listened to exactly what MLSs asked for. TourZazz Makes Showing Solution Free to MLSs. Register now to join tomorrow (Wednesday September 21st @ 10am PST / 1pm EST) – RE Technology is hosting a webinar with TourZazz for MLS executives and staff.
There is a saying that goes, “The squeaky wheel gets the oil.” From a repair perspective, that is a good rule to follow, but far too often organizations let the “squeaky wheel” drive important strategic decisions that affect the future direction of the MLS or association. I have seen this happen many times first-hand while creating hundreds of strategic plans for organizations over the years and as an advisor for the Louisiana's broker-owned MLS, Greater Southern MLS. While customer feedback and interviews play an important role in understanding your challenges, as leaders on the board of directors, or in the executive offices, it is crucial that you temper what you hear with real numbers. WAV Group’s Customer Experience Index (CXI) is the first industry wide standard collecting and comparing numbers for MLSs across markets.
From WAV Group’s over 20 years of fielding MLS and association customer satisfaction surveys, and from the launch of our new program the WAV Group Customer Experience Index, we have learned a lot about how to use survey results to turn a disgruntled subscriber into a raving fan. Here is a time-tested process that sometimes takes your worst critic and turns them into your most loyal supporter.
When we launched the WAV Group Customer Experience Index for MLS late last year, we were excited by all the insights and trends we knew this valuable program would uncover. We have learned that participation in training has a major impact on overall subscriber satisfaction. Analysis revealed that those that attend MLS training registered higher satisfaction across the board.
This is great news for realtors and great news for Rental Beast. With the support of NAR, Rental Beast is likely to continue their expansion in serving more realtors and their clients.
WAV Group supports brokerages and technology companies with the proper licensing and use of multiple listing data.
What is the role of the MLS to run consumer facing, lead generating real estate websites? This has been a question that the industry has struggled with since the beginning of the internet search era. For many years, many brokers were not in support of MLS consumer websites because they felt they were competitive with their own online efforts. The classic mantra was “don’t level the playing field.”
MLSs and Associations have websites that display brokerage and agent rosters, but very few of them provide the kind of information that a potential consumer wants to see when selecting a professional. Brokers (and their technology vendors) would love to get a data feed of their agents. The utility of this data feed goes beyond display on the broker/agent website.
More than 15,000 Triangle MLS participants will soon have access to Rental Beast across sixteen North Carolina counties. Rental Beast is considered by many to be the industry leader in exposure for rental properties, rental listing syndication, and qualifying rental customers.
CoreLogic has been incrementally developing the client portal in the MLS – called OneHome – and it is resonating with their clients. Many agents prefer to set up home buyers on automatic alerts in the MLS when a new listing matches their search criteria.
Just knowing how to use the technology is not enough to cement agent adoption of the tool. They need to understand the bottom line: How is this technology going to make me more money? If they don’t see and experience the benefits of the tool early on, then it really does not matter how easy it is to use or how efficiently they interact with it.
Redfin has converted to the Constellation1 data aggregation service. The two companies have been collaborating on the transition in stealth mode. The Constellation1 managed MLS data is now live on Redfin.com. If you are an MLS providing data services to Redfin and have not gotten a new three-party data application, you probably will soon.
